KanpaiBe there when you can’t be there

乾杯

The Problem

Making up for missing a special occasion

Not being able to show gratitude in an easy manner

Social media has made friendships impersonal

Solution/Opportunity

“Being there without being there”

2) Sign in to website –and select the drink you want to gift and personalise the moment.. 3) Your friend receives the

gift voucher. Can print on paper or redeem via mobile

4) Bartender scans the voucher with a mobile scanner, confirms

the code and gives the drink

6) We transfer the bar company with the value redeemed.

5) Scanner sends our server a confirmation of the redemption of

the voucher…

7) Build relationship with user

1) Got a friend on your facebook you want to gift-But what?

ProblemRedemption process

Value propositionFor drinkers:

Buy a drink for a friend even if you’re not there

Value propositionFor bars, pubs & clubs:

Pubs/bars get more traffic through their doors

Retain same margin

Increasing earned media advertising

People stay for further drinks

People bring their friends

Revenue streamRevenues come from 2 sources:

Margin per transactionNon redeemable vouchers

Prices to users:Shot £5Beer £5Wine £8Spirit £8

CostsCosts Amount

5 Sales People @ 30k 150k

3 Web dev, backend @ 30k 90k

2,000 Mobile scanners 100k

Marketing costs 125k

Infrastructure 5k

Marketing & SalesTargeting London – why?

There is greater scalabilityLondoners are time poor

Aggressive sales strategy aiming to cover 12,000 establishments in one year

Venue advertising & merchandising

SEO & Facebook

Competition

Launched in 2005 in US onlyTransfer of money ‘credits’ propositionCurrent status – not active

Launched in 2010 in US onlyDiscounted drinksCurrent status – approx 10,000 users

Gift!

Team

Jag Sharma – Marketing Manager, Miltek Environmental

Andreas Grammatis – MBA Student, Imperial

Nidhi Gupta – MBA Student, Imperial

Patrick O’Malley – Product Manager, Yahoo & MBA Student

Fatos Ismali – CS student, Programmer (Java, Groovy, Android)

William Mayor – Programmer (Java, new to Grails)

Vithun Kumar Gajendra – Programmer (Grails)

Month/Year Sept2011 Dec2011 June 2012 Dec2012

Prototype 1

Partnership 50 500 2000

Funding 1st Round Financing

2nd Round Financing

Milestones

Thank you for your time

Any questions?