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HOW ARE STARTUP APPROACHES GROWTH
Kane Powley
HOW ARE STARTUP APPROACHES GROWTH
Kane Powley
A<
4 Simple Questions
1. Who am I?
Who am I?
A/B Testing Client strategy
Who am I?
A/B Testing Client strategy
Who am I?
A/B Testing Client strategy
P2P Lending Digital Marketing
Who am I?
A/B Testing Client strategy
P2P Lending Digital Marketing
Tech Startup Growth
Who am I?
A/B Testing Client strategy
P2P Lending Digital Marketing
Tech Startup Growth UK & USA
Channel Manager
2. What are the patterns?
2. What are the patterns?
• The competition is not sophisticated
2. What are the patterns?
• The competition is not sophisticated
• Get the basics right
2. What are the patterns?
• The competition is not sophisticated
• Get the basics right
• Horses for courses
3. How should a startup approach
growth?
3. How should a startup approach growth?
• Try everything
3. How should a startup approach growth?
• Try everything
• Be disciplined
3. How should a startup approach growth?
• Try everything
• Be disciplined
• Fail fast
3. How should a startup approach growth?
• Try everything
• Be disciplined
• Fail fast
Create a Scalable Tracker
• Hypothesis
Create a Scalable Tracker
• Hypothesis
• Scoring
Create a Scalable Tracker
• Hypothesis
• Scoring
• Measurement
Create a Scalable Tracker
• Hypothesis
• Scoring
• Measurement
• Evaluation
Save it for later
Easy and pointless
Tough but worth it
Low hanging fruit
Prioritisation Matrix
Ease of implementation
Expected impact
4. What are some real examples?
Try before you buy
Refer a friend
Viral product
Loyalty black card
Gold card
