JWT INSIDE Webinar - INSIDE Perspective From SXSW

An INSIDE Perspective From SXSW2015’s SXSW impact and opportunity for employer branding and employee communications

April 29, 2015

@JWTINSIDE #INSIDEinsights1Wednesday, April 29, 15

Presenting Today

Bruce CareyCreative Director

Pete PriceExperience Planner

Kelly LevineMarketing Director

The JWT INSIDE Team:


The music event has grown from 700 registrants in 1987 to over 28,000 registrants in 2015.

SXSW Film and SXSW Interactive events have grown every year, most recently bringing over 51,000 registrants to Austin every March.

a bRIEF hISTORYFrom Music to Film and Interactive


About SXSW InteractiveOverview:SXSW Interactive is focused on emerging technology, a focus which has earned the festival a reputation as a breeding ground for new ideas and creative technologies. The festival includes a trade show, speakers, parties, and a startup accelerator.


Creative Thinking Solves Big ProblemsA lot of the high tech thinking that is presented at SXSW can make it seem as if it does not apply to us or to our profession. Once launched, big ideas start to get put to use in practical applications causing some to become mainstream. Twitter and foursquare go their start at SXSW and they have effectively become part of our daily lives.


An INSIDE Perspective From SXSWOverview:SXSW is bigger than ever and the most impactful trends can be hard to find amid the conference’s vast schedule. In our webinar we will highlight a few of the most compelling insights, their potential impact and opportunity in relation to employer branding and employee communications.


Mobile IS the gateway to everything.

Our phones have become the primary interface with everything around us. From booking travel to monitoring daily health activity – the phone has become our personal hub.

With smartwatches and wearables on the rise – the phone will continue to be the primary access point.

pIONEERING iDEASMobile is at the Heart of Everything


Mobile is at the Heart of EverythingOverview:Mobile is combining with other technology trends, including Visual Creation for Employee Generated Content and Live Video Streaming, Wearables Technology, and iBeacon Messaging.


The Phone is Replacing the Camera.National Geographic photographer Stephen Alvarez showcased how he used a Nokia/Microsoft Lumina 1020 for his travels around the globe shooting seven of the world’s natural wonders including the Grand Canyon, Rio, Everest, Victoria Falls.

Nokia/Microsoft Lumina 1020 has a 41-megapixel camera

Topic #1: Mobile is at the Heart of Everything










Today Wearables Technology is Everywhere.171 million wearables are projected for 2016.* The technology that you incorporate into things you wear on a day-to-day basis – it could be a smart watch, augmented reality glasses, or even a personal health monitor in the form of a bracelet or ring.And with strong entries from Apple and Android, wearables are the technology that will feed data to our mobile devices and will increasingly become more a part of our daily lives, becoming less intrusive.

* Source: IHS@JWTINSIDE #INSIDEinsights


11Wednesday, April 29, 15

Samsung Gear S

Jawbone UP3 & UP MOVE

Fitbit Line

Moto 360Pebble

Time Steel

Watch

2015 Wearable Technology


How can we apply this to the recruitment space?


The opportunities for mobile filming.As stated previously, mobile phones are replacing cameras. Every employee empowered with a modern mobile device can capture and share authentic moments in a workplace. Whether contributed to a secured portal, or showcased in external social channels (with HR approvals)- one can understand and learn about the culture of an organization.

@JWTINSIDE #INSIDEinsights



The opportunities for iBeacon usage.As employees enter workplaces, low energy bluetooth messages can be sent to iPhone & Android phones through iBeacons placed in workplace. Messages can be sent to inspire, or ask for participation once opting in without even having an app installed on your phone.

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cHANGE yOU wISH tO sEE

iN tHE wORLD.

– Gandhi



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APRIL 27TH

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Was Held At

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tHE oNLY wAY tO dO

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The importance of mobile apply.Mobile Apply delivers a mobile recruiting solution that makes it easy for candidates to both browse job openings and complete an application on the go. With the ability to pre-populate application information and allows candidates to choose from multiple mobile-friendly resume-upload options, including a unique option to submit a resume from their email. The result is a higher conversion rate for mobile applications and a dramatically improved experience for your applicants.



Mobile Apply


The opportunities for wearable tech at work.Ads could take advantage of Apple Watch’s motion sensors; expanding when the wearer lifts their wrist. Welcome messages could be delivered to an employee or candidate when they walk by an office or facility. Messages could be sent throughout the day for event announcements, with notifications or offers appearing on the watch face.







jOIN uS fOR cOFFEE iN tHE cOURTYARD










The opportunities for wellness at work.Data tracking is an opportunity for wellness programs to inspire employees to get healthier- and to share and create communities together.




We learn more from an experience than a story- experiences inspire stories.

pIONEERING iDEAS

Experiences Create Stories


Experiences Create StoriesOverview:We learn more from an experience than a story- experiences inspire stories. Experiences can widen the audience an reach people who are not actively looking for a job.






Visual content grows in popularity and new apps make video streaming and photo imagery creation even easier to share. With Gen Y & Gen Z audiences entering the workplace, new ways of sharing visuals socially and with greater immediacy are needed to bring employer brands to life and offer great insights and engagement.

pIONEERING iDEASVisual Sharing Redefined for the Modern Audience


Visual Sharing Redefined for the Modern AudienceOverview:Live video sharing apps are on the rise. Meerkat & Periscope are two apps on iOS available now.They allow you to stream live video from your phone to all of your Twitter followers at once. Press 'Stream', and instantly your live video stream shows up in your follower's Twitter feeds.



Meerkat App Download

Periscope App Download


https://itunes.apple.com/us/app/meerkat-tweet-live-video/id954105918?mt=8

https://itunes.apple.com/us/app/meerkat-tweet-live-video/id954105918?mt=8

https://itunes.apple.com/us/app/periscope/id972909677?mt=8

https://itunes.apple.com/us/app/periscope/id972909677?mt=8

Small-Screen Video Editing. Big-Screen Results.Dave Werner of Adobe showcased “Making Social Media POP! with Video” highlighting Adobe Premiere Clip that lets you edit video on your phone or tablet. He shared his unique video tribute of the Sesame Street classic “I Don’t Want To Live on The Moon.” With the video’s launch a mere week before SXSW, Dave shared the social stats of the video’s launch and some of his promotion tactics using Facebook, YouTube, Twitter & Instagram/Vine.

https://www.youtube.com/watch?v=68uMgAnj7KQ


https://itunes.apple.com/us/app/adobe-premiere-clip/id919399401?ls=1&mt=8

Topic #3: Visual Sharing Redefined for the Modern Audience




https://super.me

https://super.me



https://super.me

https://super.me


https://www.youtube.com/watch?v=D6x55_X0RK0




https://super.me

https://super.me






https://super.me

https://super.me

Bold New Ways To Share With Friends.SUPER, is the latest social app creation from Biz Stone. He talked about it at SXSW 2105 and showcased SUPER’s composition of images and text and how they can convey more emotion than either images or text alone. SUPER uses “starters”– like MY FAVORITE or DID YOU KNOW – along with suggested images to make posting in the community fun. It's a new and unique way to connect with people on a deeper level.

https://super.meBiz Stone video @ SXSW 2015








How can we apply this to the recruitment space?


The opportunities for live streaming of events.Live streaming with Periscope or Meerkat present opportunities to see behind the curtain of an organization. Twitter followers gain access to events with a VIP treatment for attending seminars, or witnessing real life work activities in an organization. Streamed live, then gone forever (if Meerkat), these live streams present great glimpses for candidates.




The opportunities for new visual social platforms.New social media platforms present visual opportunities to express a brand to Gen Y & Z audiences. As ADD attention spans dwindle - we have to captivate audiences with visual hooks and brief headlines. Gen Zers are tech-innate. They were raised in an on-demand culture and are ambitious, make stuff, communicate with images on 5 screens at once.

Snapchat Posting for GrubHub




Final thoughts...


“Majority of Hires Never Report Looking for a Job” (Nearly 3 out of 4)


This implies that, rather than those workers finding jobs, the jobs actually found them.


FIND ME



In many ways SXSW is a modern day hiring event in disguise...


Discussion


Thank You.


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JWT INSIDE Webinar - INSIDE Perspective From SXSW