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Jumping into Social Media without a proper plan accompanied by Valuable, Useful and Usable content might be useless. Follow a Step-by-Step approach and Win.
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Jumping into…
Social Media
Social Media Environment
Social Networking
Co
nsu
me
r co
ntr
ol &
En
ga
ge
me
nt+
-
Mainstream Media
Niche Media
My Media
We, The Media
Technology changed the
Media Landscape
MANY-2-MANY
Social Media
Personal Media
ONE-2-ONE
Segmented Media
ONE-2-FEW
Mass Media
ONE-2-MANY
TimeNew Media scenario and trends by
Cscout Trend consulting
On Line Communication
Υποςτηρίζω
Content Creation
ContentDistribution
People Engagement
Product Strategy
Social Networking
Activity
Evaluation
On Line Communication
Υποςτηρίζω
Content Creation
ContentDistribution
Activity
Evaluation
People Engagement
Product Strategy
Social Networking
On Line
Communication
People Engagement
Social Networking
People Engagement
Υποςτηρίζω
Social Networking
People Engagement
Υποςτηρίζω
Participate
Provide Content
Motivate
Listen
Social Networking
Build Trust
Technographics
Socialgraphics
Communication
Publishing
Dialogue
Engagement
Demographics
Psychographics
Advertising
Public Relations
Promotion
Media Plan
9
Social Networking
It is not about It is about
10
Social Networking
Listen
Talk
Useful
aluableVwith
and Content
11
…it is not about opening accounts!!!
Social Networking
Listen
Talk
Useful
aluableVwith
and Content
Content is the King
t he stor y
Answersquestions
iInspires
eople
De c i s i o nrives
Produces
Tells
exp
ec
tati
on
sBuilds
Trust
We Jump into Social…
… yet … most of us Fail to Plan Properly
We have to Plan …
Plan
Υποςτηρίζω
Analyze
DesignExecute
Listen
Measure
Act Step by Step
Plan
Prepare
Recipe of Social… Success
Stay…connected!
