My BackgroundWho am I? Katy Digovich, graduated from Princeton, where I played basketball, majored in molecular biology and minored in theater, in 2008. One month after graduation I founded a non-profit in Sub-Saharan Africa that builds health and education mobile applications and trains local youth to do support and maintenance on our systems What is my background in the industry? The non-profit I founded, Positive Innovation for the Next Generation (PING), has launched 11 mobile apps in 3 African countries and partnered with major African telecoms, Hewlett Packard, Motorola, Nokia and others. Our work has been featured on the BBC, Forbes, Mashable, Yahoo News and more.What am I currently trying to do? I am using our market knowledge to create a start-up affiliated with our non-profit, I want to take our experience and our NGO partners (including major African telecoms and print media companies) and launch a mobile fusion of Craigslist and Yelp for emerging markets that works on low to high end devices. What are my objectives? Raise 100K to build and launch our and find mentorship and advisors

Opportunity:General: In Botswana and many other Sub-Saharan African countries it is inconvenient, time-consuming and expensive for people and merchants to find, buy and sell stuff.

Specific: You want to buy a used bike in Botswana. You will have to do all of the following: 1. look at “Mike’s Bikes Store” in the capital city which is often out of stock of adult bikes2. post a “wanted ad” on a Facebook group and email all your friends 3. search local newspapers print classifieds for “used bikes” 4. Stand in line at the newspaper to post a wanted ad for a “used bike”. One of these options will pan out for you but you will consider yourself lucky if you spend just a few days exploring all of them and if you are posting a “wanted” ad in the classifieds paper it will cost you at minimum of 10USD, not to mention the gas money used viewing bikes.

Solution:General: A mobile fusion of Craigslist and Yelp that even low end phone owners can use to search or post information. Jujuz will match buyers, sellers and merchants with classified ads and deals.

Specific: Assuming you are an average user and own a low end phone, you type *58589# into your phone and browse bikes on Jujuz, you can also request to have all current and future bike postings SMSed to you . You can request MMS’s of the photos of all the bikes you have read about. If you find nothing you can SMS in your own posting “looking for used bike” to the “wanted” section. You can also use Jujuz to check in on the stock at Mike’s Bikes and send a wanted ad directly into the classifieds newspaper without going into their office.

Our Markets6 initial target markets with 300.1 million mobile subscribers.

Botswana is our launch market followed by Kenya, Tanzania, Nigeria, Egypt and South Africa. These countries have the most phones per people and some of the fastest growing middle classes (defined as 5000-7000USD of disposable income per year) in Africa!

Statistics taken from CIA World Factbook 2013 and Deloitte 2012 Report: Africa’s Rising Middle Class

Currently the middle class in Africa is the same size of the

middle class in China but growing much faster!

Why Do We Care About Botswana?General Landscape: Internet penetration in Sub-Saharan Africa is low but

growing (5-25% of people have access depending on country), mobile penetration is high (60-95%) but still low on smartphones (1-10%) and

feature (internet enabled) phones (20-30%). In all 6 target markets there are over 5 million print classifieds postings per month, in our launch

market these posters pay an average cost of 10USD a post.

Botswana: Great test market. Small stable country with the one of the highest monthly ARPU for telecoms and the highest cell phone density on

the continent. An ideal market to launch, test features, fail fast and do customer development. Averages 40,000 print classifieds postings per

month at 10USD per post.

Statistics taken from CIA World Factbook 2013, the Advertiser and the MTN Website

MerchantsConnect via Internet on computer or Mobilephone

Jujuz basic phone usersConnect using SMS and USSD

Jujuz web-enabled/smart phone usersConnect using Andriod, Blackberry, Windows 8, IPhone native apps and mobile site

End Users They browse, search and post classifieds ads. Register for deals and create user profiles.

MerchantsCreate merchant profiles with business information such as location and hours. Can post under business classifieds and get notified when end users post in “wanted”category with relevant keywords to their business

The DatasetJujuz uses content placed by users and merchants and processes it to make it more precise and powerful for other users and merchants. Time, interest and location sensitive information for users and merchants

Our ServersDo all the computing so the phone doesn’t have toAlgorithm for targeting dealsBuild a database of user profiles and also merchant information

$: Revenue is generated from posting in certain categories and viewing pictures

$: Revenue is generated from deals and targeted advertising

$: Eventually will also generate revenue with our merchant and end user database

Jujuz Product Big Picture 1

2 3

4 Print Media Partners

We form partnerships with print media companies to help them go mobile. We allow people to post onto their classifieds newspaper

from our app in exchange for preloaded content.

Customer Development Progress

• Created merchant database with 100 merchants and developed merchant pitch script

• Approached 24 businesses (including major restaurant chain and movie theater chain): 100 percent positive response to being able to offer specials and deals on mobile phone

• In house testing focus group showed that 100 percent of 89 users preferred USSD over SMS

Partnership Progress: Green = Lots of progress made/ a sure thing Black = still needs some work but looks good

Red = We are gonna try but it may be a long shot1. Partnership with largest telecom in launch country

1. Pro-rate Jujuz so people can access for free (without using SMSs or data)

2. Integrate with their mobile money for payments3. Have them promote new tool to whole subscriber base4. 70 Us/30 Telecom Revenue Split in Revenue Share

2. Partnership with biggest print media company in launch country:1. We create a white label of our tool for them and do a revenue share 2. We are able to preload all their content for our first 2 months of

launch3. People can use our app to post into the actual print newspaper4. Their sales team helps promote the mobile tool to people who are

already posting in print version5. They allow both of us to own all the data that comes in from their

sales team6. They allow both of us to own all the data that comes in from the app

Team : Co-FoundersKaty Digovich (CEO): • Princeton University graduate, founded organization in Botswana (Positive Innovation for the Next

Generation) 1 month after graduation that builds low end phone and smartphone apps• Grew PING to a current team of 25 and a 2.15 million USD budget in 2012• Forbes Rising Star in Innovation, Youth Action Net Entrepreneurship Fellow and Compton Mentor

Fellow• Negotiated and maintained partnerships with HP Global, major African telecoms, Motorola, Nokia

and government Ministries in Botswana, Kenya, South Africa and MozambiqueNelson To (CTO):• Masters in Computer Science Univ of Wash and KHURST who held leadership roles in AppSense

(Architect), GetJar (Director of Mobile Engineering), Logitech (Architect) • Manage mobile platform for GetJar reaching 75 million users within six months• Build 1st version of Google TV software and 1st HD Video Chat on Android/Google TV and built a

classifieds ad and SME merchant network targeted at University students in HK.Anders Sandstrom (COO):•Master in Business Economics from University of Vaxjo, Sweden•More than 20 years work experience of the telecom industry – both in Europe & Africa and has worked in over 10 African countries.•Previously worked for 8 years at Botswana’s leading telecom, as their Chief Business Officer where he reported directly to CEO, managed teams and oversaw strategic & business planning, business case evaluation, pricing, other operator relationships and market & competition analyses

We Are Raising 100K

• Current goal: Build MVP and Functional Prototype• Develop minimum features needed• Cust Development and Cust Adoption/Satisfaction • Demonstrate Concept, Reduce Product Risk, Test Functional USe• Develop metrics to measure success

Raising 100K to reach these goals and cover engineering first hires, founders basic living costs, tech (laptops + some servers + development software), office and travel expenses.

Then we plan to raise our series A within 9 months!

Thanks for your time. If you are interested in hearing more please

contact Katy :katy@develo-ping.com

US: +16506449553In Africa: +267

71817998