Juicy titles do not lose readers

Ali Anani, PhD

Score

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Clusters profilesCluster 1 Cluster 2

Juicy Titles to Win Hearts

Which of the following titles are

heart-winners?

Titles are Attractants Emotional titles do not lose

readers Moving titles do not lose readers Emotional titles are inviting Catch readers with catchy titles

Titles are Attractants- 2 Magnetic titles to attract readers Magnetic titles to attract

readers' hearts Juicy titles to win hearts heartfelt titles to win hearts

Titles are Attractants- 3 Losing titles to win hearts Pulling titles to push readership

poverty Soft titles for hard hearts Thawing titles freezing readers'

eyes

Titles are Attractants- 4 Emotional titles do not lose

readers Juicy titles do not lose readers Juicy titles to win hearts

Which Title Captured Your Attention?

Some of the titles carried different themes

Opposite themes- soft and hard, pull and push, lose-win and so on

A combination of subtle word differences such as catch-catchy were tested

Titles Evaluation One way of testing the impacts of

these titles was to seek the average evaluation of panelists.

A second way was to use the fantastic website “The Free Headline Analyzer”, which evaluates headlines for their motivational values.

Titles Evaluation- 2 The agreement between the

panelists’ opinions and the Headline Analyzer was startling.

The average score of the panelists is given in the next slide

Titles Evaluation- 3 The agreement between the

panelists’ opinions and the Headline Analyzer was startling.

The average score of the panelists on a selected sample is shown on the next slide

The Winning Title

Emotional titles do not lose readers

Moving titles do not lose readers

Emotional titles are inviting

Catch readers with catchy titles

Magnetic titles to attract readers

Juicy titles to win hearts

Heartfelt titles to win hearts

Juicy titles do not lose readers

0 20 40 60 80 100

Score Impact

Juicy Titles Do Not Lose Readers

The panelists gave this title the highest score

In conformity, The Headline Analyzer gave it the rare score of 100!!

I decided then this presentation to have this title

A Step Forward How about the titles I published on

slideshare Is there a relationship between views,

number of comments, downloads and the latter two percentages with the score of the title?

To increase the sample I added the four presentation published by Sheereen Izzat on slideshare

Summary of the Published Presentations

Title Score ViewsDownloads

% of Downloads/Views

No. of Comments

% of No. of comments/Views

Blue ocean strategy, balanced scorecard strategy and team forming a share…

10 732 16 2.2% 19 2.6%

The whistle that uncovers your secrets! beware

18 382 7 1.8% 14 3.7%Build on your weakness 471 13 2.8% 17 3.6%Extend the five whys to eight- whys! why

12 708 22 3.1% 15 2.1%The Information Digestive System 10 1401 14 1.0% 10 0.7%

A Four-Pronged Approach to Study Comments on SlideShare

45 2323 19 0.8% 12 0.5%

Comments On SlideShare Their Mapping And Value Added

35 1975 13 0.7% 22 1.1%Human behavior vs. clay behavior 44 1172 34 2.9% 13 1.1%Business Ideas Inspired by Eggs 24 1312 21 1.6% 16 1.2%Grinding Time 12 1174 20 1.7% 10 0.9%Emotions In Action 20 1508 41 2.7% 16 1.1%Social Network Analysis Of Intangibles 15 2437 52 2.1% 9 0.4%Managerial Network Clusters 15 1505 19 1.3% 5 0.3%Feel home at school 60 3774 19 0.5% 17 0.5%Kids Theatre 14 2198 15 0.7% 18 0.8%Best Job in Town 15 1135 17 1.5% 8 0.7%Loving, sharing and team working 30 2109 32 1.5% 10 0.5%

Use of NeuroXL Clusterizer Software for Classification

In line with my previous presentations, NeuroXL Clusterizer was used for classification of the excel sheet.

Classification into Two Clusters The cluster

weights are as is shown in the figure to the right Cluster 1 weight (%) Cluster 2 weight (%)

0.00%

10.00%

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30.00%

40.00%

50.00%

60.00%

70.00%

35.29%

64.71%Clusters weights

Classification into Two Clusters- 2

The clusters grouping are

Score

Views

Downlo

ads

% of Dow

nload

s/View

s

No. of C

ommen

ts

% of No.

of com

ments/

Views

-60.00%

-40.00%

-20.00%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%Clusters profiles Cluster 1 Cluster 2

Classification into Two Clusters- 3

The presentations with higher score attracted more views

Score

Views

Downlo

ads

% of Dow

nload

s/View

s

No. of C

ommen

ts

% of No.

of com

ments/

Views

-60.00%

-40.00%

-20.00%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%Clusters profiles Cluster 1 Cluster 2

Classification into Two Clusters- 5

In contrast, ratios of downloads and comments are not positively correlated with the score of the title

Score

Views

Downloa

ds

% of Dow

nloads/V

iews

No. of

Commen

ts

% of No.

of com

ments/

Views

-60.00%

-40.00%

-20.00%

0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

Clusters profiles Cluster 1 Cluster 2

Three Clusters Behave Similarly

Score

Views

Downlo

ads

% of Dow

nload

s/View

s

No. of C

ommen

ts

% of No. o

f commen

ts/View

s

-80.00%

-60.00%

-40.00%

-20.00%

0.00%

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40.00%

60.00%

80.00%

100.00%

Clusters profilesCluster 1 Cluster 2 Cluster 3

Other Factors Titles may bring more views The content of the presentation, date

of publication, reason for interest in the subject presentation are among other factors that influence downloading and commenting

Conclusion The title of this presentation scored

exceptionally high. It shall be interesting to see how many views it attracts