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Keynote presentation given by Judith Lewis at thupr event on natural SEO
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Natural (Organic) SEOHow to identify the SEO good
guys, how much to ‘DIY’ and when to call in the specialists
What is SEO?
“SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.”
- SEOmoz
SEO is not rocket science
… but it isn’t a walk in the park either
How to identify the SEO good guys
• WOM
• Online Checks
Word of Mouth
Online Checks
Beware of...
• Promises seeming too good to be true
• Badges claiming verification
• People invisible in search claiming expertise
How much to DIY and when to get
professional help• TIME IS MONEY• Basics and advanced• Understanding penalties• Webmaster tools, analytics &
monitoring• SEOmoz, SEOBook,
WebmasterWorld, SEO Dojo, etc…
Recipe for ranking
Around 200 factors contribute to the ranking of a webpage or a website.
These 200 factors can be broadly categorised as:
A) Content
B) Architecture
C) Popularity
Elements of Ranking• Title Tags • Meta Description Tags • Meta Keyword Tags • ALT Tags • H1, H2, H3
– (and accompanying CSS) • Keywords in the content • Internal Links
– (images vs. keyword rich text) • URL Structure• Advanced Linking• Authority• Age of domain
Comfortable with all that?
Then here are some tools!
SEO Tools• IBP http://www.seoelite.com/• WebCEO
http://www.webceo.com/• WeBuildPages
http://www.webuildpages.com
• Google Analytics http://www.google.com/analytics/
• XML Sitemaps http://www.sitemaps.org/
• Keyword Density Tool http://www.seochat.com/seo-tools/keyword-density/
• SEO Quake http://www.seoquake.com/
• Xenu Link Sleuth http://home.snafu.de/tilman/xenulink.html
• Keyword Research Tools https://adwords.google.co.uk/select/KeywordToolExternal http://www.wordtracker.com/
• Firefox Browser• Various Toolbars + Extensions• Link Baiting & Building 101• Google Webmaster Central• Social Bookmarking• Position Trackers• Keyword Cloud• RSS Feeds & RSS Buttons• SEO Forums• Page Rank Tool• Competitor Inbound Links
Thank [email protected]
www.seshet.co.ukwww.SEO-Chicks.com
www.twitter.com/JudithLewiswww.MostlyAboutChocolate.c
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