Joshua Rex, This is Open

OPEN SUITE™Engagement-based advertising

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This presentation contains privileged and confidential information and may not be distributed or redistributed to any party with out consent. Copyright © 2009 This Is Open Ltd. All rights reserved. Open SUITE™, Open IMU™, Open CMS™ and IMU™ are trademarks or registered trademarks of This Is Open Ltd.

…spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising, and a significant share of advertising is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real-time impact rather than estimated ‘impressions’. Consumers self-select which ads they watch and share preferred ads with peers.”

“IMAGINE AN ADVERTISING WORLD WHERE…


“If the Internet is to improve CPMs—and perhaps save the overall advertising market from its fate—we must focus on time-based post reporting. The post reporting itself provides brand advertisers with what they really need and understanding if their ads reach the audience they seek”

NielsenWire

“The curse of the Internet as ‘the most measurable medium’ is perpetuated by continued industry reliance on “the click” as a relevant measure of display advertising efficacy. The industry simply needs to get off this click crack in order to earn a rightful place in marketers’ budgets and mindsets.”

comScore

DISPLAY IS WELL AND TRULY BROKEN


ABOUT OPEN

Open is an industry recognised innovator and award winning agency committed to REDEFINING AD SPACE.

We build and deploy advertising campaigns and brand communications centred around a proprietary, ground breaking display-media broadcast platform, called Open SUITE™.

Open SUITE™ transforms static digital media into intelligent, interactive, multi-functional broadcast channels that enable a utility driven content experience from the first point of engagement.

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CHALLENGES

ADVERTISER CHALLENGES

Most display media formats are ineffective

Drive to site is not enough

Consumers have multiple, evolving digital locations

How to monetise social media and video

PUBLISHER CHALLENGES

Existing pricing models don’t reflect the value of time spent

Change in format vs. Change in content

Need to sell ‘multi-phase conversations - beyond ‘audiences’ or ‘impressions’


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OPEN SUITE ™

OPEN IMU™ OPEN CMS™

An engagement-based display media format that

transforms static display media into interactive broadcast

channels. Share/embed to anywhere.

Publish content dynamically - based on intelligent parameters – creating user defined content

experiences.


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OPEN IMU ™

Online Display Media Advertising

Information

Fun & Interactivityof Widgets

Engagement

Social Media organic distribution

Distribution

Natural Search Optimisation

SEO

= + + +

“Built to drive repeated interaction and enable an ongoing conversations with your audience”

OPEN IMU 300

OPEN IMU 125

OPEN IMU 200

OPEN IMU 728

OPEN IMU 468

OPEN IMU 160

OPEN IMU 180

OPEN IMU 336

OPEN IMU 240

OPEN IMU ™ - MULTIPLE FORMATS

WHAT ARE THE RESULTS?

25% AVERAGE INTERACTION RATE – 80%+ in social media

1.5% AVERAGE CLICKED VIEW RATE – 10% in social media

7 AVERAGE CLICKS PER VIEW – 20+ in social media

18% AVERAGE INSTALL RATE (as a % of Clicked Views)

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OPEN IMU 300

Example blog partner:

Ad served placement


OPEN IMU 300


OPEN IMU 300


OPEN IMU 300


OPEN IMU 300


OPEN IMU 300


OPEN IMU 300


TOP LINE RESULTS

Over 25,000,000 views (over 10,000,000 organic views)

Over 2,800,000 uniques

22% + average interaction rate

10+ clicks per view

Over 35,000 unique installs (Facebook and iGoogle biggest platforms)


CONTACT DETAILS

Joshua Rex+44 207 985 9827

7 Royalty Studios105 Lancaster RoadLondon W11 1QF


Business

Joshua Rex, This is Open