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00 Audience Focused Production
- NABC- Context- Information Seeking Behaviour- The Device- Navigation - Production Process
00 Audience Focused Production
Need why does the world need this
Approach how will you approach this differently
Benefit what are the advantages
Competition is there anyone else
00 Audience Focused Production
“Designing for experiences is fundamentally about people, their activities, and the context of those activities...”
Stephen Anderson
00 Audience Focused Production
Home
6:00
Work
Lunc
h
Work
My
Tim
e
8:00 9:00 13:00 19:00 20:15
Trav
elling
Trav
elling
00 Audience Focused Production
Home
6:00
Work
8:00 9:00
Trav
elling
00 Audience Focused Production
Lunc
h
Work
13:00 19:00
Trav
elling
00 Audience Focused Production
My
Tim
e19:00 20:15
Trav
elling
00 Audience Focused Production
00 Audience Focused Production
Time
00 Audience Focused Production
My
Tim
e
20:15
00 Audience Focused Production
My
Tim
e
20:15
Active Passive
Directed
Undirected
Monitor
Being Aware
Searching
Browsing
00 Audience Focused Production
My
Tim
e
20:15
Active Passive
Directed
Undirected
Monitor
Being Aware
Searching
Browsing
- I know exactly what I’m looking for
- Deception making points
- I’m actively engaged
- A child observing a parent
- Personalisation
- Bookmarks
- Other people like you..
(social tribe)
- Categories
- Filter/Sort
- There is a need..
- Following chosen patch
- Narrative Arch
- Promos
- Trusted Recommendations
- Call to action
- In a place, doing something
(Background)
- Moments of opportunity
00 Audience Focused Production
Home
6:00
10ft 1ft100ft
Pers
onal
Soci
al
Crow
d
00 Audience Focused Production
10’ Experience
- Lean back- Entertainment- Social- Less effort = better- Social Event 10ft
00 Audience Focused Production
Wallpaper viewing
Doing something else(Monitoring TV)
User quote:
“I just leave it on in thebackground for some noise while I’m working around the house I tune in and out of watching”
Flick viewing
Non-committed; Minimal filtering
User quote:
“I know what I want to watch when I see it. I don't plan my life with TV Magazines”
Committed Controller
‘Flicking with attitude’
User quote:
“Most of what's on is rubbish I hunt out the best stuff and don't stay put too long”
Search
Intensely focused; Very personalised
User quote:
“I would spend a lot of time setting my system up so I know where to go to get what I want”
00 Audience Focused Production
Entry points
EPGRed button
Portals
Linked data
Search
Social rec.Review
00 Audience Focused Production
00 Audience Focused Production
00 Audience Focused Production00 Screens - Cross platform awareness
Web
TV
ProductExperience
Mob
00 Audience Focused ProductionCessna
Wii
PS3
TV Remote
By Magic
00 Audience Focused Production
Navigational principles
• Provide consistent user journeys• Aid the viewers in making decisions • Provide clear flags and titling • Hand-hold viewers through latencies within the application • Communicate to the viewers what they might expect • Educate viewers as to the benefit of using advanced features • Enable the viewers to exit at any point through the journey• Provide dialog if user is required to take action
00 Audience Focused Production
Commission TX
Pre-Production
Production
Post Production
Commission
Pre-Production
Production TXApp build
Graphics QA
Platform Testing
Content EntryCommunities
TV
iTV
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