Social Media in GovernmentJonathan Akwue

. Parts of the UK Government actually ‘get’ Social Media

. Using social media to deliver services to parents…

. The traditional way of finding help…

. …but the world has changed

So we launched an Innovation Fund…

So we launched an Innovation Fund…

…with some familiar names…with some familiar names

…and some new ones

…and some new ones

2.4 million parents reached2.4 million parents reached

74% had never accessed parent support before

74% had never accessed parent support before

Did it work?

72% of Dad’s were new users

72% of Dad’s were new users

Not everything worked…Not everything worked…

The pilot SMS services did not prove to be popular with parents

The pilot SMS services did not prove to be popular with parents

…but we’re learning all the time

…but we’re learning all the time

…using old and new media…using old and new media

Syndicating content to the places where parents go

Syndicating content to the places where parents go

. Any Questions?