Upload
global-business-intelligence
View
42
Download
1
Embed Size (px)
Citation preview
The Thoughts of Chairmen Now
The importance of culture in branding for modern B2B marketers.
Jon Geldart
2015 Grant Thornton International Limited. All rights reserved.
2015 Grant Thornton International Limited. All rights reserved.
2015 Grant Thornton International Limited. All rights reserved.
2015 Grant Thornton International Limited. All rights reserved.
2015 Grant Thornton International Limited. All rights reserved.
2015 Grant Thornton International Limited. All rights reserved.
8
9
10
11
12
2009 Grant Thornton International Ltd. All rights reserved.
In their own special way13
2009 Grant Thornton International Ltd. All rights reserved.
But these superbrands can teach us an important lesson
All of them do what they do well and in their own special way
Thats one of the keys to this, I think14
15
2015 Grant Thornton International Limited. All rights reserved.16
2015 Grant Thornton International Limited. All rights reserved.17
2015 Grant Thornton International Limited. All rights reserved.18
2015 Grant Thornton International Limited. All rights reserved.
2015 Grant Thornton International Limited. All rights reserved.
2015 Grant Thornton International Limited. All rights reserved.
@JonGeldart
2015 Grant Thornton International Limited. All rights reserved.