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John Mangelaars EMERCE eRetail

John Mangelaars - Travix - eRetail 2014

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Page 1: John Mangelaars - Travix - eRetail 2014

John MangelaarsCEO Travix

EMERCE eRetail

Page 2: John Mangelaars - Travix - eRetail 2014
Page 3: John Mangelaars - Travix - eRetail 2014

Travix

Page 4: John Mangelaars - Travix - eRetail 2014

• 1.042.646 bezoekers per dag

• 138 channel partners

• 5 miljoen searches per dag

• 19 betaalmethodes• Gemiddelde

conversie van zoeken naar boeken: 0,055%

• Onze zoekmachine genereert meer dan 25M zinvolle log berichten per dag

• We produceren meer dan 50TB per dag

Page 5: John Mangelaars - Travix - eRetail 2014

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Ons speelveld

klant

Page 8: John Mangelaars - Travix - eRetail 2014

Wie is de klant?

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Wie is onze klant?

Page 9: John Mangelaars - Travix - eRetail 2014

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Play the game

Optimalize

Maintain customer

Page 10: John Mangelaars - Travix - eRetail 2014

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Win back

Features

High CPA to low CPA

Page 11: John Mangelaars - Travix - eRetail 2014

ARPU

Retain

Loyalty

Page 12: John Mangelaars - Travix - eRetail 2014
Page 13: John Mangelaars - Travix - eRetail 2014

Win back

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Standards

Culture

Central vs Local

Needs

Touchpoints

Tools

Data

Page 14: John Mangelaars - Travix - eRetail 2014

Culture

Data is leading

Listen to our customers

Quickly implement ideas or stop

Always on, 24/7

Page 15: John Mangelaars - Travix - eRetail 2014
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