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ORGANISATIONAL STUDYAT

JK TYRES Ltd MADURAI

Presentation by Niju Sebastian

SB CollegeChanganacherry

Kerala

Niju Sebastian Thandapra SB College

INDIAN TYRE INDUSTRY..

• The origin of the Indian Tyre Industry dates back to 1926 when Dunlop Rubber Limited set up the first tyre company in West Bengal.

• Indian Tyre Industry now provides direct and indirect employment to nearly 1 million persons, including dealers, retreaders, growers of Natural Rubber, employment in raw material sector etc.


A vast majority of dealers handle multi-brands of tyres. Tyre companies also have exclusive retail distribution outlets.

• Indian tyres are meant, and expected to perform, under different and extreme road conditions, from village roads to newly constructed national highways, from extreme cold to hot and wet conditions prevailing in different geographical parts of the country.


• Indian Tyre companies also follow a unique warranty system whereby pro-rata adjustment is given for manufacturing defects through the dealers

• Indian tyres have good acceptance in global markets. Compounded Average Growth Rate (CAGR) of tyre exports in the last one decade has been 8%.


• Exports to over 65 countries worldwide. 17% export to highly quality conscious US market. Other major export markets are - (countries in) Latin America; UAE, Bangladesh, Iran, Philippines, Vietnam, etc.


COMPANY PROFILE..

• Radial Pioneer- First Indian company to manufacture radial tyre.

• Strong dealer network served by 6 plants in India.

• Overall 21% market share in passenger car segment


• Workforce : 40,000• Business Interest of across 90 countries. • The company is the undisputed market leader

in Truck/Bus Radials in India, with 138 selling locations


COMPANY MISSION & VISION VISION

• To be amongst the most admired companies in India, committed to excellence

MISSION

• Be a Customer Obsessed Company - Customer First 24x7 • No.1 Tyre Brand in India • Most profitable Tyre Company in India


Cont…

• Motivated and Committed team for excellence in performance

• Be a Green Company • Deliver Enhanced Value to all stakeholders • Enhance global presence through Strategic

Partnerships


ORGANIZATIONAL STRUCTURE



MAJOR COMPETITORS



Production Department


Objectives • The main objective of a production department is

to make quality oriented tyres suiting the given standards and measurement.

• To maintain the number of tyres to be produced

according to the number given as per requirement.

• Batch wise quality assessment.


Production Process



MARKETING DEPARTMENT


• The objectives of the marketing department are:

• Creating demand• Customer satisfaction • Increasing the goodwill of the company• Increasing the market share · • Raising the standard of living of the customer

community


• The company is the undisputed market leader in Truck/Bus Radials in India, with 138 selling locations, 4,000 strong dealer network served by six plants in India and three plants in JK Tornel, Mexico. With state-of-the-art modern production facilities in all 9 plants, total production capacity is over 20 million tyres p.a.


QUALITY ASSURANCE


• The parameters required for the customers (OEM customers) are collected and all efforts are taken to ensure that the requirements are met.

• Identify the defective products and hold them. • Take corrective actions to prevent recurrence. • Monitor the performance of the products and

record on a daily basis.


• Preparation of Failure Mode Effective Analysis and control plan.

• Check the relevant parameters and certify. • Industrialization of new machinery in

collaboration with technical department.


HUMAN RESOURCE DEPARTMENT


• The Human Resource Development encompasses several initiatives such as:

• Well designed managements development programmes.

• A robust performance management & reward system.


• Training & development throughout the year. • Employee engagement surveys are conducted

periodically and follow-up action is taken so as to maximize the employee engagement.

• To ensure that Training effectiveness is measured.


• To ensure that systems to motivate and empower employees are identified and implemented and the implementation must be done systematically.

• To initiate corrective actions when training planned are not achieved within the targets.

• Better performance appraisal


• Ensuring salaries & wages.• Ensuring leaves.• Recruitment & Selection


FINANCE DEPARTMENT


FINANCIAL ACCOUNTS

• The branch deals with all types of cash payments and receipts.

• This will include • payment for engineering and raw material purchases, • petty cash payments.• Operation and reconciliation of bank accounts,

payment to the government in the form of taxes and levies, payment of PF, deduction form salary and payment of loan outstanding find insurance premium of employees etc


COST ACCOUNTS

• This branch deals with forecasting, budgeting, analyzing and reporting the income and expenditure of the company. The budget for expenditure is prepared using standard costing principles and it is compared with the actual expenditure.


WAGES AND SALARY

• Computation of wages and salaries is done by the section of accounts department. Wages of workmen are fixed in the long term agreement and is calculated on a daily basis depending on various factors like grade, number of hours worked, the output achieved etc.


FINANCIAL DATA

• J.K Tyres share price : 80.10 • Company Turnover : 8,279 Crore• Company Profit : 890 Cr• Rise of profit from previous year : 42%


SWOT ANALYSIS


STRENGTH

• The company have a strong dealership network • They have successfully received accreditations of

ISO 9000 QS 9001 and ISO 14001 • They are one of the leading tyre exporters of India • Race & Rally like Tata Prima Race Hornbill etc gives

a great mileage• Best in CSR activities• Apex brand image


WEAKNESS

• Absence of product presence in two wheeler and three wheeler segments

• Changing price in rubber. • Advertisements are not so frequent in visual

media. It reduce the “PERSUADE” factor in marketing


OPPORTUNITY • More tie-ups with Automobile companies as its

mainly into B2B market. • India is emerging as a country with lots of

vehicles especially cars. • Manufacturing units outside India will boost its

brand name internationally. • Improved infrastructure makes an ease in

transportation. • Emerging markets and improved life styles


THREAT

• Stiff competition from national and international brands

• Changes in governmental policies on export duties import duties and tax levied in the automobile and tyre industry.

• Rapid changes in technology


FINDINGS & SUGGESTIONS


FINDINGS

• The company JK Tyres has a better financial structure.

• JK Tyres has a good administration pattern.

• Leading the market especially in truck and bus radial segments.

• The company offers a tremendous job opportunity from their locality.


Cont…

• Employees are not interested in trade unions.

• Performance appraisal of the employees are done periodically.

• Security checking is applicable to all workmen for entering, leaving and remaining inside the factory.

• Each department one on another acts perfectly.


SUGGESTIONS

• More advertisements should be done. • Complaints should be treated more seriously. • More negotiable steps should be taken between

the company and the OEMs. • Office timing should be made strict in zonal and

regional offices. • Biometric punching system can be provided


CONCLUSIONS


• JK Tyre industries Ltd is the pioneers of radial technology in India. They are the market leaders in Bus/ Truck radials. They also manufacture aircraft tyres and other heavy vehicles segment.

• All the departments viz: HR Marketing Production Finance and other subsidiaries are working successfully.

• Company also renders a wide marketing network in and around the country. JK Tyres Madurai comes under the southern zone and is one of the biggest unit in its sale turnover and customer service.

• The HR Department of the company takes excellent care of its employees with various schemes, medical care assistances, financial aid and provisions for assistance in developing basic amenities.

• Research and Development part of the industry is doing its best in terms of improving the product quality and making the company to stand out of the box.

• The organisational study was a real time experience for the reason that it helped to see ourselves through the angle of the employees there in the organization.
