Jennifer L. Wojcikjwo@auspexinc.com Cell: (512) 468-5056

http://www.linkedin.com/in/jenniferlwojcik www.Twitter.com/TheJenATX

www.FaceBook.com/JenWojcik

Marketing Director/Lead Generation/Sales & Marketing Metrics

Key Strengths: Developing and managing a company’s online brand, including communication, engagement and

moderating activities, as well as generating quality leads from social media efforts. Demonstrating focus and determination when faced with challenges. Known for getting things

done and being highly results-oriented. Anticipating client/customer questions or concerns and removing objections. Identifying potential problems or weaknesses in a program and taking steps to correct them before

they become issues. Prefer to be proactive rather than managing by crisis. Finding ways to increase efficiency and decrease the time and effort it takes to get to the dollar.

Career Highlights:Proven Leadership Ability – Understanding trends, positioning the organization in the marketplace, developing/driving strategy and getting results.

Took Techkaraoke for Pinqued/Auspex from a single, small one-off party and turned it into a 4-year running event that drew tens of thousands.

Recognized as a leader in the field of Social Media, Recruiting and Interactive Events Production.

Outstanding Communication Skills – Writing to increase sales, such as email campaigns, online copy, sales collateral and public relations outreach materials.

Wrote all of the email communication for every Techkaraoke event, as well as a large majority of the social interaction copy and all of the sales materials.

Rewrote all of the sales copy for Blogworld, including their online sales materials. Also restructured their sponsor service offerings to maximize value for the sponsor and reduce client confusion.

Analytical Talent – Using creative problem solving, performing strategic analysis and gathering data to measure ROI.

Produced an analytical white paper by aggregating and analyzing thousands of data points for every event, each of which was attended by thousands of people. Reports detailed potential message reach, actual reach and the amplification of the marketing message.

Implemented a system at JenWorks that allowed client to measure feedback and success rates for various marketing campaigns, resulting in a two-fold increase in gross revenue over 6 months. 

Technical Skills:MS Office SuiteACT! CRMSalesforce CRMSugarCRMBatchbook CRMAdobe Photoshop

Adobe PageMakerGoogle Analytics / AdwordsWordPressQuickBooks / FreshbooksEmail platforms (all)IE, Firefox, Chrome, Safari

CSSOSXRed Hat LinuxFTPHTMLRSS

Jennifer Wojcik – page 2

Professional ExperiencePinqued LLC/Auspex Group Inc. – Austin, TX Nov 2009 – PresentCEO & Co-FounderFormed this Interactive Events Production and Marketing Company after producing a very successful event during BlogWorld 2009 in Las Vegas, Nevada. Clients include: Sprint, Inc, Awareness Inc., Chevrolet, Chirbit, IncSlingers, You2Gov, etc. Held P&L responsibility; oversaw sales/marketing and brand awareness; and managed event production/coordination.

Took Techkaraoke for Pinqued/Auspex from a single, small one-off party and turned it into a 4-year running event that drew tens of thousands.

Company was boot-strapped and profitable from day one.

YouGuru LLC – Austin, TX Jun 2008 – PresentCEO & OwnerStarted the company at the request of two different former recruiting clients. YouGuru specializes in semiconductor engineering. Clients include: Cray Supercomputer, Cirrus Logic, AMD, Silicon Laboratories, etc. Held P&L responsibility and performed full management, sales and execution of work.

Billed over $100K during the middle of a deep recession in 2009. Utilized Social Media heavily to establish an online presence (Twitter, FaceBook, LinkedIn,

FriendFeed, etc.) Leveraged personal network and Social Media to establish a recognized brand, both personally and

professionally. Became recognized as a leader in the field of Social Media and recruiting.

Click Forensics, Inc. – Austin, TX – www.ClickForensics.com Jan 2008 – Jun 2008Market Development Team Lead - SALESHired to drive market development and sales for Internet traffic monitoring startup. Managed a group of 4 Market Development Associates, tracking their daily, weekly and monthly performance. Managed the distribution of inbound leads from conference attendance, purchased leads and inbound calls. Also contributed to marketing strategy/campaigns.

Prospected and qualified a minimum of 30 new companies per week, generating leads from personal networks, use of Social Media (LinkedIn, Twitter, discussion boards, industry trade groups), research to identify groups of target companies.

Created strategy in collaboration with marketing to capture additional non-traditional business for 2 newly created business verticals.

Guided the development of Salesforce implementation for the sales organization.

Superior Technical Resources – Austin, TX – www.superior-sdc.com   Feb 2007 – Jan 2008Account Executive Central Texas Region – SALESHired to create a larger market base for new Central Texas (Austin) branch of this Global IT/Tech and Engineering Staffing Company. Utilized large personal network of C-level and Director-level executives to drive new business ranging from Direct-hire, Contract, Contract-to-hire, Vendor Management Systems, and Enterprise Employee Management Systems. Handled full-cycle sales process, as well as account development and management. Attended and participated in events with Austin Chamber of Commerce and other local professional organizations.

Prospected and qualified a minimum of 20 new companies per week, captured a minimum of 3 new clients per month and acquired several high-value corporate accounts. 

Created and maintained a database of over 400 contacts and prospects within region.  Brought branch to profitability within 6 months of hire. 

Jennifer Wojcik – page 3

Career Consultants/Meador – Austin, TX – www.meadorstaffing.com Jun 2004 – Mar 2006Business Development Director – SALESDeveloped business for 6 different divisions within the company, which consisted of Temp services, Administrative staffing, IT/Tech contracting, Light Industrial, High-tech Engineering and Traditional engineering.  Identified and developed new markets to ramp up a new light industrial division.

Designed and created award-winning booth for Austin Human Resources Management Association 2004 annual convention and tradeshow.

Exceeded monthly revenue goals by the second month of employment.  Maintained a database of over 2500 contacts and prospects within territory.  Generated $1.2M in revenues for fiscal year 2004; generated $1M+ in revenues for fiscal year 2005,

even while taking maternity leave Jun-Aug; and awarded Employee of the Year 2005.  Organized and led the team that created a branding campaign that rolled out in 2006. 

JenWorks – Austin, TX  Oct 2001 – April 2004Owner & PresidentAchieved numerous goals for clients as sole proprietor of this full-service marketing and graphic design company. Created newsletters, customer outreach materials and event invitations.  Designed and implemented comprehensive marketing campaigns utilizing print, web, email, media and stealth marketing techniques.  Designed custom database marketing software that allowed clients to optimize marketing budget expenditures by targeting specific market sectors.  Performed data mining operations, enabling clients to pinpoint prospective customers according to geographic, socio-economic and product demand factors.  Executed detailed statistical analyses of compiled data from a variety of public sources, which helped clients direct future growth and strategy based on trends, price points and market segmentation. 

Designed a 300-page comprehensive relocation book for Chicago Title Company, as well as brochures, logos and marketing materials for several homebuilders and real estate agents. 

Created a system by which clients could implement a permission marketing system as described by author Seth Godin in his book Permission Marketing.

Implemented a system that allowed a client to measure feedback and success rates for various marketing campaigns, which resulted in a two-fold increase in gross revenue over 6 months. 

Previous Experience – Austin, College Station & Bryan, TX May 1987 – Sept 2001Coldwell Banker, Richard Smith Realtors – Reception, Office Assistant & Graphic Designer Doux Chene Apartments – Assistant ManagerDTI Investments, Ltd. – Leasing Trainer, Texas Region & Leasing Agent, Huntington ApartmentsK.J.Webb & Associates, LLC – Limited Liability Partner & Account Executive Fred Brown Mazda/BMW – Pre-Sales Greeter & Reception

Education, Certifications & Licenses100+ College Credit Hours Business Concentration; Dean’s List St. Edward’s University, Spring 2001Certified Apartment Leasing Agent – Texas Apartment Association, 1994 Received education necessary for Texas Real Estate License at Collin County Community College 

Associations  American Business Women's Association Electronic Recruiting Exchange Forbes.com Association For Women In Technology

Executive Women's Golf Association Society for Human Resource Management Austin Human Resource Management Association Delta Mu Delta – Int’l Honor Society in Business

Administration

Jennifer Wojcik – page 4

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