JUICY COUTURE MARKETING CAMPAIGN 15-31 March 2008

Gulf beauty General TradingJORDAN

Introduction

Mother’s Day (21 March ) is one of the most important occasions in Jordan , indeed most of the purchases is concentrating on perfumes , for that we decided to have a concentrated campaign in the related period to get the most possible sales results

We have focused during our campaign on• maximum attractive and elegant exposure for the brand at the

most important retail shops (in a shopping center)• Spraying Campaign• Added value gift for the customers (exclusively VA VA VOOM

Customers)• And Sampling campaigns at banks and major ladies gatherings

WINDOWS

Windows @ Gifts Center Shops

Windows@ Merch

We did our best to keep our JC Windows at MERCH Shops since the launch and till end of March

IN-DOOR DECORATIONSVA VA VOOM SPECIAL CAMPAIGN

Entrance

Dummy at right hand of the entranceTransparency & banner at the left side

Inside Shop

Danglers and wobblers hanging from ceiling

Inside shop (2)

Boxes on the pathway which is a good tool to catch attention

@ the back of the shop

Spraying Campaign

• We made similar spraying activity to the one that we did during Valentine Day , and we even used the same promoter .

• But to add more attraction we changed the dressing of our stand to make it more eye-catching

Special Gift A nice box of luxury chocolate were given as a gift for every JC purchase

Sampling campaign

We used limited number of similar boxes to the one given during the Gift with purchase event to do a sampling campaign at banks and ladies gathering adding Juicy Couture sample to the chocolate.

That had a good effect , mentioning that since the launch samples (alone) are distributed widely and intensively by our promoters specially at JC Retail shops/doors

Closing

This event has also: 1)granted us a better level of brand awareness at the outlets and between customers

2) achieved better sales results

Thank you