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Group members: Chen Weiguo, Student ID: A0146243L Huang Shuangyao, Student ID: A0147252J Gao Qianmei, Student ID: A0147219A Wu Shanwei, Student ID: A0147284Y Yan Chongkai, Student ID: A0147239Y
Lecturer:
A/Prof Jeffrey Funk
Jasper | The ON Switch for The Internet of Things
MT 5016 BUSINESS MODELS FOR HI-TECH PRODUCTS 1
Agenda
❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A
2
About Internet of Things
3
The Internet of Things (IoT) is the network of physical objects or
"things" embedded with electronics, software, sensors, and network connectivity, which enables these
objects to collect and exchange data. The Internet of Things allows objects to be sensed and controlled remotely across existing network infrastructure,
creating opportunities for more direct integration between the physical world and computer-based
systems, and resulting in improved efficiency, accuracy and economic benefit.
Internet of Thing Revolution
4
Cloud computing service structure
Cloud computing User application
Physical conduit
5
Agenda
❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A
6
Company Introduction
7
Framework of the Internet of Things service support system
Company Introduction
Reference: https://www.jasper.com/about-us
8
Company Introduction
9
Terminal Connection
Middleware Platform
Wireless Network Connection
Based on SaaS terminal management platform
Jasper Wireless Network
Agenda
❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A
10
Value Proposition
Reference: http://www.jasper.com/iot-service-platform/control-center
Control Center Deliver the right services at the right time
Track performance 24/7
Maximize up-time with actionable insights
Manage costs with real-time usage data
Automate for set-and-forget control
Integrate IoT with your IT
11
Value Proposition
Reference: http://www.jasper.com/iot-service-platform/connected-car
Connected Car • Leading automotive OEMs use Control Center to launch,
manage and monetize connected car services
Manufacture
•Test Device Connectivity
Distribute
•Diagnose Remotely In Transit
Promote
•Showcase Services
Fulfill
•Provision Consumer Services
Monetize
•Metering and Billing
Support
•Diagnose Service Issue
Automation Split Billing Intelligenc
e Global Scale
12
Tesla Update Service Example
Sell
Recall
Before
Update
13
Tesla Update Service Example
Sell
After
Update Above Cloud
Customers don’t even need to be notified.
SIM card integrated
14
Value Proposition
Reference: http://www.jasper.com/iot-service-platform/connected-devices
Connected Devices • Quickly launch, manage and monetize your connected
devices and services on a global scale Provisioning
Visibility and Report
Cost Control
Monitoring and Diagnostics
Automation
API Integration
15
Value Proposition
Reference: http://www.jasper.com/iot-service-platform/tablets-and-phones
Enterprise Mobility Services
• Automate the delivery and management of mobile telecom services for your business devices
The right Mobile Telecom Services at the Right Time
Automated Services Lifecycle Management
New Support Standard
Predictable Costs
16
Value Proposition
Reference: https://youtu.be/L_zlMc5qG64
Automation
Intelligence
Global Scale
You make the rules, Control Center does the work
Leverage actionable insights to transform your bottom line
Rapidly expand your IoT services to more than 100 countries
Summary
17
Agenda
❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A
18
Customer Selection Market Segmentation
Segment Criteria
Geographic
Demographic
Behavioral
Psychographic
• All around the world
• From a product business to a services business
• Want connect all the devices and gain data from those devices
• Help to expand the scale and capital of business
• Industry-leading enterprises
• Have so many machines and devices all around the world
19
Customer Selection
Customer Segments
Incremental Market Growth
New Market Space
Current Market Definition
Un
arti
cula
te
Art
icu
late
d
Served
Market Penetration Cu
sto
mer
Nee
ds
Unserved
Types of Customers
20
Countless potential
customers
Customer Selection
21
robotics and the power and automation
provides power and automation technologies that enable utility and industry customers to improve their
performance while lowering environmental impact.
service and healthcare product development
Provides a total and reliable 24/7 nurse call system for use in hospitals, nursing homes and other similar acute-
care facilities
industrial gases users data telemetry on gas tanks in remote sites to
precisely track stock, manage consumption and ensure compliance.
vending machine
automates vending machine operations--from optimizing service schedules, restocking levels and merchandizing,
and repairs.
Third-party logistic delivers GPS tracking systems and dashboard mapping
interface for fleet telematics for remote vehicle activation and messaging, and theft recovery.
car remote control, emergency roadside assistance,
information and entertainment services and online vehicle tracking and stolen-vehicle recovery.
agriculture delivers online applications that promote yield
improvements, water savings and operational efficiency to growers of all sizes.
IoT Facts and Figures
22
Market Share
Total Available Market
Serviceable Market
Target Market
• 25 billion connected devices
• More than thousands of billion dollars
• M2M Services • 16.7 billion dollars
• Car and some devices • 1 billion dollars
Reference: http://www.slideshare.net/Visiongain/internet-of-things-io-t-market-2014-2024?related=1 23
Agenda
❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A
24
25
Scope of Activities
Research and design their own SIM
Wireless Network Connection
Cooperate with
Telecommunications Operators
around the World
Internet all kinds of things
I-cloud platform + remote control
Scope of Activities
• R&D • Cloud-based Platform • Sensor design • IoT plan • Data analysis
Outsourcing • Mobile Network • Sensor
Manufacture • Marketing
• Distribution
Customer • Connected Cars • Enterprise Mobility
Services • Connected Devices
26
In House Out Source
Sensor Design
Sensor Manufacture
Icloud-based platform
Network
I-cloud Platform Access
Data Analysis
Optimization Indication
27
Scope of Activities In House or Open Innovation
Scope of Activities
Future Current
Industrial Internet
Connected Cars
Third-party logistic
Healthcare
Agriculture
Scope of Activities
Agenda
❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A
30
Value Capture TRADITIONAL PRODUCT MINDSET INTERNET OF THINGS MINDSET
VAUE
CREATI
ON
Customer needs
Solution for existing needs and lifestyle in a reactive manner
Address real-time and
emergent needs in a
predictive manner
Offering Stand alone product that becomes
obsolete over time Product refreshes through over-the-air updates and has
synergy value Role of data Single point data is used for
future product requirements
Information convergence creates the
experience for current products and enables services
VELUE CAPTURE
Path to profit Sell the next product or device Enable recurring revenue from
service
Capability development
Leverage core competencies,
existing resources
&processes
Understand how other
ecosystem partners
make money
31
Value Chain
32 http://www.slideshare.net/DanCaton/clipboards/my-clips
Value Capture
33
Business Insider: Tell us more
about the $1.4 billion valuation.
Jahangir Mohammed:
The investors really liked that we
are a pure play IoT company. And
it’s not a speculative business.
Every device we connect, we
charge a fee. It’s a very simple and
proven business model that has
been running for 10 years. http://www.businessinsider.sg/jasper-internet-of-things-
service-2014-8/#.VkVLufmqqkp
34
Information
Information
Information
Analysis
Operating
Maintaining
Enabling/
Disabling
service
Metering
usage
Billing
Organizing/
Dispatching
resources
Control Center
(Service IT
Layer)
Revenue Model
35
1. Build the
architecture 2. Enable
service
Enable service
3. Tesla needs to
update their cars
Storage
Find target objects
Organize resources
Get access
4. Meter usage
Audit
Bill
Examp
le
Mobile Operator
Partners
Ensuring a seamlessly transfer of machines,
All over the world
Revenue Model
37 http://www.jasper.com/operators
More Than 15 Operator Groups
Over 100 National Operators
Agenda
❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A
38
Competitors
39
M2M enablers provide a broad range of services and development support
Company Role Description
Service Delivery
Platform
• M2M MVNO platform provider with a strong portfolio of MNO
partnerships globally
• Strategy is the partner with one major MNO in each global
market.
M2M Deployment
Support
Feeney providers M2M transportation solutions,focusing on
public transportation,fleet management,and public
services(e.g. Law enforcement ,EMS,Fire)
Application
Development Platform
Agenda provides cloud-based platform software for
managing M2M connected devices and implemeting M2M
applications
M2M MVNO,Service
Delivery&APP
Development Platform
Wyless combines M2M wireless connectivity solutions(M2M
MVNO)with M2M platform services
MNOs-Mobile Network Operators
MVNO-Mobile Virtual Network Operator
Partnership
40
41
Ecosystem Capabilities
Operator & Enterprise Platform
Device Provision &Management ✔ ✓ ✔ ✔
International Device Support ✔ ✖ ✓ ✔
IT Integration
Service Delivery Platform ✔ ✓ ✔
Cloud Integration Services ✔ ✖ ✔ ✖
Vertical Specific Solutions & Platform ✔ ✓ ✔ ️ ✓
Customer Acquisition Engine
Global Pipeline Development ✔ ✖ ✖ ✔
System Integration
End to End Solution Development
Support ✔ ✔ ✓ ✓
Hardware Integration ✔ ✔ ✖ ✖
Typical Partners
✔＝Strong capabilities ✓=Some capabilities ✖=Limited or no capabilities
Capability Comparison
SWOT Analysis
42
Strengths
Weaknesses
-Barriers of market entry
-Skilled workforce
-Existing distribution and sales
networks
-New services
-Cost structure -Competitive market
Opportunities
Threats
-Growing demand
-Global markets
-External business risks
-Government regulations
-Increase in labor costs
Agenda
❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A
43
Strategic Control
Build its complementary assets
Connected with more than 25 mobile operators far more than any other IoT platform providers.
44
Strategic Control
Network Effect： more connected devices increases more demanding of SIM
card, hence attract more mobile operators to become collaborator
more mobile operators to become collaborator speed up Jasper’s clients to globalization. hence more customers willing to engage Jasper’s service.
The key advantages of Global SIM are: Seamlessly policy management Seamlessly diagnostics Seamlessly auditing Among local operators.
mobile operators are critical complementary assets!
45
Strategic Control
Economies of Scale
• Serving different markets Sell same service platform for the different companies, serves different markets
• Economies of scale in R&D
R&D is a fixed cost in many industries. Initially successful
firms such as Jasper, can spend more on R&D, which lead to better
products, higher profits, more money for R&D
smaller firms are acquired or exit the industry
46
Patent Protection
47
Patent Protection
48
Agenda
❑Company Introduction ❑Value Proposition ❑Customer Selection ❑Scope of Activities ❑Value Capture ❑Competition ❑Strategic Control ❑Improvements & Alternative ❑Q&A
49
Improvements & Alternative
● Jasper owns high-performance servers above the ‘Cloud’ providing data processing and maintenance service to customers.
● The bottleneck affecting user experience is not above “Cloud” but on the Lower physical layers.
50
It is the congestion in the traffic that affecting the performance of cloud computing.
51
Improvements & Alternative
● Investing physical IT infrastructure or starting their own dedicated network to improve connectivity, availability and network coverage.
● Jasper may go down stream towards their customers, to get closer to their customers to better understand their business model and needs.
● Using existing technologies to providing performance based revenue model.
● Investment on low energy wireless connection technology to increase device connection.
52
Improvements & Alternative
Improvements & Alternative
Developing SDK: ➔ To Control Standards ➔ To increase devices
connectability 53
Partnering with Control of API ➔More powerful IoT solutions ➔ Referral value capture from
partners
`
Q&A
54
