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MobileMonday Shanghai – Mobile TV, Jan 15’ 07
34 Now playing
5 Coming attractions
15 In The Pipeline
Jan Henrik Pratje,
General Manager - 1MP
Company Background
Production Lifestyle programs: luxury, arts, sports &
celebrities
Distribution 400 hours/year to over 50 TV stations in China
Aggregation IPTV MobileTV (2.5G > 3G/4G and mobile
broadcasting)
Creation and licensingOf content
Content Packaging
Content Distribution
Content Consumption
Content Owner
Content Aggregator
Mobile BroadcastService Provider
Broadcast NetworkOperator
Mobile TV handset
E-commerce and BillingPlatforms
Mobile Network operator
BroadcastersMobile Operators
MobileTV: Advanced Value Chain
1MP
Technology Vendors
MobileTV: Product Creation
Original TV Lifestyle, News, Music Television, Comedy,
Animation Customized TV
Previews, Best-Ofs, Ad-Ons Made for Mobile
Shot for 2x2 Interactivity Location-based
User Generated Video Blogs & others
MobileTV: Product Licensing
Defining the grant of license Period/territory/medium paradigm Editing/QoS issues and copyright
acknowledgment
Negotiating license fees Buy/Sell
Selected mobile TV rights Buy-out of copy right
Revenue Split Revenue Split + Retainer/ Minimum Quarantee Revenue Split in reverse co-production
MobileTV: Product Packaging
Access and Transfer Portals and Channels Downloads and Streaming On vs. Off Portal Deck
Censorship State Council command No. 228
SARFT command No. 34,4-22 (TV and radio) SARFT command No. 39,3-19 (internet and online)
IPR Protection DRM Conditional Access
MobileTV: Business Models
Revenue-Share or Syndication Subscription
Mobile broadcasting = free public services ? 3G = subscription services?
Advertisement Commercials Branded content
Commissions Bandwidth usage Commercial transactions
