1. Case Study: Samsung Asia
Challenge
Which Samsung products were bloggers talking about in
Singapore?
Who were the most influential bloggers that shared an interest in
Samsung?
Having a pulse on the online conversations found in the blogosphere
is critical for forming an accurate picture of what our customers -
past, current and future - think and want about our products.
Daniel Goh, PR and Online Manager, Samsung Asia
Solution
Use JamiQ to monitor the social media and discover what is being
said about of Samsung in Singapore.
Identify the top 10 most influential bloggers that have an interest
in Samsung.
Results
Samsung incorporated JamiQs findings and feedback into planning for
the coming year, identifying critical focus areas.
Stronger and more targeted engagement of bloggers in
Singapore.
