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Moving away from optimising websites to optimising business strategy. Presentation from the Latitude Client Summit 2013 where I spoke about how SEO belongs at the heart of an interdependent or omnichannel digital marketing strategy.
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HOW TO MAKEAND INFLUENCE
CLIENT SUMMIT 2013
JAMES LOWERYLATITUDE DIGITAL
FRIENDSPEOPLE
A
IMAGINEGOOGL
E
A WORLD WHERE
DIDN’T MATTER
WOULD WETHINKDIFFERENTLY
IF ALL WE HAD WAS
WORD OF MOUTH
WHAT WE’D CARE LESS
ABOUT
WE SAY
WE’D THINK MORE ABOUT WHATPEOPLE
SAY ABOUT US
FRIENDSHOW TO MAKE
LISTEN
HOW TO INFLUENCE
PEOPLE
THINKWIN:WIN
FRIENDSWITH BENEFITS
IF WE WANT
HAVE FUNBE PREPARED TOWE SHOULD
RESPECT
AND SHOW
THANKYOU
the game
