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http://www.mediabistro.com/socialmediamarketingbootcamp/
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The Business of Famous
Keynote Addresswith JAMES ANDREWS
“James. I want my brand to be FAMOUS!”
Boland Jones, CEO iMeet
•Social Media Organizational Alignment
•Blogger/Influencer Outreach•Web Content Production•Community Management
•Celebrity Digital Management (Famous PPL)
Social People: A Hybrid Agency
Digital Foundation
Understanding Fame
The “Hustle Bustle” of Brands
Palo Alto, CAPalo Alto, CA
Los Angeles, Los Angeles, CACA
New York, New York, NYNY
My Journey
Let’s Get On The Same Page
What Is Social Media?
Blogs Wikis
Social Networks
That’s Only Part Of The Story....
Social Media is a Conversation
Powered by:
THE CONVERSATION IS NOT
• Controlled
• Organized
• On message
THE CONVERSATION IS
• Organic
• Complex
• Speaks in human voice
The power to define and control a brand is shifting
from corporations and institutions
to individuals and communities.
“Now Media”
Old Media + New Media
=*Now Media
Fusion of old media and new media
What Social Media is NOT
Create
Monitor
Participate
Filter
Communications: The New Role
Participating is the New Marketing
Like
A new form of marketing and not reminiscent of traditional
marketing...it’s actually “Un-marketing”
Communication, whether inbound or outbound is now powered by conversations and the best communicators always start as the best listeners. (Brian Solis, Engage 2010)
LISTENING
You don’t need a social media strategy?
Do you have a strategy for your home phone?
Social Media should not be in the corner.
It should be embedded into the overall communications strategy.
Traditional + Social Media
Play really nice together.Use Traditional to start and push a social conversation. Use Social to extend the life of a campaign.
Lexus Darkcasting Social Media Influencer Program
53rd Grammy Awards Social Media
#TeamBieber
JaneFonda.com
Brands want to be famous.....
Famous people want to be brands.
@keyinfluencer
Questions?
Thanks for joining us!