Innovation – New product launches

Prepared by: Jacqui Price

Group Marketing Manager, Buderim Ginger Limited

16 October 2014

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2014 AMS 40th Anniversary Industry Conference proudly presented by

2014 AMS 40th Anniversary Industry Conference proudly presented by

2014 AMS 40th Anniversary Industry Conference proudly presented by

• First in Australian supermarkets • Fits with continued trend to Gluten Free eating • Adds buttery flavour and richness to sweet

cooking • Nut meals - fast growing segment in cooking

nuts category • Same, if not better, result as almond meal • Positions macadamias as a genuine cooking

ingredient

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pre-launch consumer research found:

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Purchase intent =

76%

Uncle Toby’s

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Toni Prinsse I tried Honey, Macadamia fig hot this morning. It's a winner!

Catherine Johnstone Loving the Honey, Macadamia pots so handy to take to work!

Hollie Pearson Love the Honey, fig and macadamia one, its so yummy!

Debby Hynes Absolutely love these !!!!!!!!!!!!!!!!!

Macadamia currently lead performing variant

+ very positive consumer feedback

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ad

Finest locally sourced ingredients and dairy

put together in collaboration with emerging artistic

pastry chefs

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Insights driven • Consumers place additional

value on hard to get, yet proudly Australian ingredients

• Consumers want the option to choose brands they know and love

Cherry French-Winter Oh the salted caramel and macadamia mini rocks

Lee O'Brien Hooray!! Salted Caramel & Macadamia here I come...

Connoisseur

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Long time supporter and a leading brand for macadamias in Japan

• Matcha served in traditional Japanese tea ceremony • Kyo represents city of Kyoto, a traditional Japanese city where

Matcha has been served on a daily basis for centuries • Using Matcha green tea from Kyoto shows the product is premium

and authentic.

Kyo Matcha chocolate macadamia (Kyoto dark green tea chocolate macadamia)

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“Wow, looks so delicious! MUST buy snack!” “What a beautiful shining matcha macadamia!” “I am eating it now … delicious. Have to share it”

“Something I ate from early in the morning … Kyo matcha macadamia. Once put it in mouth, I can taste the strong matcha and crunchy roasted macadamia… and later comes the bitterness of matcha. Milk chocolate and macadamia combination is popular, but macadamia with matcha chocolate is very rare. Different taste from any other, and it was very good!!”

“Wooo it’s so delicious. Matcha macadamia is certainly made for ME! Thank you!!

Very positive consumer feedback

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2014 AMS 40th Anniversary Industry Conference proudly presented by

2014 AMS 40th Anniversary Industry Conference proudly presented by

2014 AMS 40th Anniversary Industry Conference proudly presented by

Macadamias

beyond food!

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2014 AMS 40th Anniversary Industry Conference proudly presented by

“This is the only lip balm that actually made my lips soft again”

80% would buy again

“I love love love this lip balm. Hydrating, not sticky, lasts a long time,

smells/tastes good, small enough to carry around and a little goes a long way love it and will continue to buy”

“THIS is my favourite. The fragrance and flavour are so delicious I can

hardly put it into words. You get the creaminess of the vanilla (a true

vanilla -- more like vanilla bean and not artificial-smelling) and then you

have the nuttiness of the macadamia. Together they create what might just be my favourite lip balm fragrance of

all time. I cannot stop sniffing this one--it reminds me of a fresh-baked

white chocolate macadamia nut cookie!”

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2014 AMS 40th Anniversary Industry Conference proudly presented by

2014 AMS 40th Anniversary Industry Conference proudly presented by

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