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La testimonianza di Jacopo Vigna, amministratore di Milkyway, che mostra la forza del web nel riunire appassionati di sport estremi di tutto il mondo - Rigenerazione di imprese tradizionali (22 marzo 2014)
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Action Sports R evolution
e-shopcommunity
MilkyWay
product
©2013 - Proprietary & Confidential
Lifestyle
Action
Technology
From a personal passion ...
to a shared vision ...
From a shared vision...
... to a scalable business!
For the Love of the
Sport
The Need
Action Sports enthusiasts do collect in niches and demand to
…
©2013 - Proprietary & Confidential
Get in touch with passionate people
Find info about spots and venues
Giving opinions for new products
COMM-UNITY
SHOP
FAC-TOR
Y
MilkyWay set up a powerful and scalable business model where
highly engaged customers give directions about what they want to buy.
©2013 - Proprietary & Confidential
CommunityWorldwide Reference Community
220.000+ Facebook Fans
Real-Time Geo Location
Gaming
Real life connection
E-commerce Integration
Social Sharing
Beta version released in May 2013
©2013 - Proprietary & Confidential
Products
Products
4th Generation e-commerce
10.000 Pdts Choice
Multi Platform
Punctual DBAdvanced Filtering
Social Integration
Xtra Vertical Pdts & Svcs
Shop
Magento CMS released in October 2013
Magento CMS released in October 2013
Market
€ 35 B Worldwide sales
350 M Worldwide consumers
300 +
Niche markets
1 Lifestyle mass market©2013 - Proprietary & Confidential
Global Market
AMERICAS
EU
ASIAMEA
55%27%
3% 15%
Russia & Eastern EU are tractioning the growthwith a great interest in action sports.
Achievements
• 10+ developed pdts• 1 patent• 4x world champion for MW
Factory
• 230K+ Facebook Fans• Growth rate 4,000/week• 2K+ Tribe Users (in 2 months)
Social
• 400+ paying customers•Total revs 250k€
Sales
©2013 - Proprietary & Confidential
€55K €401K €1.4M
€4.0M
€7.1M
€9.3M
yr0 Yr 1 Yr 2 Yr 3 Yr 4 Yr 5
FinancialsFocus: 90% on Bike business(first 3 yrs)
©2013 - Proprietary & Confidential
B2BB2CADV
Financials by line
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5©2013 - Proprietary & Confidential
Funding & TGOs
€ 30K
2011 2012 2013 2014
Timeline
€ 720K
€ 3,0 M
Angel&
Bootstr.
VC + Pvts VC
€ 40KLoan
SEEDINVESTMENT
PIETRO VANDELLI
ING. FERMOFERRARI
FINDING CAPITAL IN EU & US
2016
U.S. STRATEGY PLANNING
€ 600KFor Social
Network R&D
©2013 - Proprietary & Confidential
Jacopo VignaCEO & CTO [email protected]
Davide MuzzarelliIT Project [email protected]
Cristian ZagoCFO & [email protected]
Team
4 full-time employees.Promoters for e-commerce and community marketing.
Avid extreme sports practitioner
Mechanical engineer
10 years experience as CFO in a fashion retail holding of 5 companies
High level skills in IT and coding
Experience in managing DBs, UI/UX web strategiesWeb community passionate and expert
milkywaytribe.com
milkywayshop.com
Jacopo Vigna CEO & Founder
Action Sports R evolution
MilkyWay
