Why Radio?

Immediate lifestyle media intrusive WEBSITES targeted captive

audience imaginative LOCAL promotions EVENTS DIRECT invasive higher audience share than TV intelligent word of

m o u t h T H E A T R E O F T H E M I N D

P O D C A S T S c a p t i v e c a r a u d i e n c e

JACKfm Oxfordshire – Playing What We Want

• A radio station that doesn’t play by the tired old rules

• A radio station that you can listen to all day, without being subjected to the SAME songs, over and over again

• A station not interested in competing with everyone else, we have created a whole new way of doing things!

• A local station, reporting local news and events for local people!

• Live on-air and on-line….there really is no escape!

Potential audience of 510,000 listeners…

Targets 35+ adults Weekly JACKfm reach: 72,000

Average Hours: 6.8 per person Broadcasting on DAB across Oxfordshire

Source: Rajar Ipsos MORI/RSMB Q2 2013 15+

JACKfm 2 – Playing What You Want

• JACK has developed a feminine side!

• We play what you want with a UK 1st in ‘request technology’

• This is the 1st JACKfm 2 in the UK – a new branded extension from the already popular JACKfm brand.

• Still local station, still reporting local news and events for Oxfordshire.

• Live on-air and on-line….

Potential audience of 499,000 listeners…

Targets 20-30 year old females Weekly JACKfm 2 reach: 25,000

Average Hours: 4.1 per person Broadcasting on DAB across Oxfordshire

Source: Rajar Ipsos MORI/RSMB Q2 2013 15+

DAB Digital Radio Both JACKfm & JACKfm 2 on DAB across Oxfordshire Oxfordshire has the 2nd highest penetration of DAB radio ownership outside London Potential audience of over 500,000 people DAB currently reaches 65% of the county with transmitters in Oxford and Farthinghoe Another transmitter going live at end of 2013 increasing coverage to 72% Phased roll out of additional 7 DAB transmitters by 2016 enabling 100% DAB coverage

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106 Jack FM - Q2/2013 - ('000s) Population: 510,000 Adults 15+ / 510,000 Individuals 10+

Reach: 72,000 (14%) Adults 15+ /72,000 (14%) Individuals 10+ Average Hours: 6.8

Average Listener Age = 39.0 (Source: Rajar/Ipsos MORI/RSMB - Q2/2013)

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All Adults 15+ Men 15+ Women 15+ Adults 15-24 Adults 25-34 Adults 35-44 Adults 45-54 Adults 55-64 Adults 65+ ABC1 C2DE

JACKfm 2 - Q2/2013 - ('000s) Population: 499,000 Adults 15+ / 499,000 Individuals 10+

Reach: 25,000 (5%) Adults 15+ / 25,000 (5%) Individuals 10+ Average Hours: 4.1

Average Listener Age = 34.8 (Source: Rajar/Ipsos MORI/RSMB - Q2/2013)

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JACKfm Oxfordshire - Q2/2013 - ('000s) Population: 510,000 Adults 15+ / 510,000 Individuals 10+

Reach: 86,000 (17%) Adults 15+ / 86,000 (17%) Individuals 10+ Average Hours: 7.0

Average Listener Age = 37.6 (Source: Rajar/Ipsos MORI/RSMB - Q2/2013)

• JACKfm Oxfordshire the most nominated local radio station in the UK over the last 3 years.

• The Sony Radio Academy Awards started in 1983 and are some of the most prestigious awards in the British radio industry. The categories for the awards include all the main genres from contemporary music, news and speech through to radio drama, comedy and sport, and not discriminating against station size, or niche categories (thank goodness!)

So Far in 2013 – 2013 SONY Radio Academy Awards

– Nominated for radio station of the year!!!

– 2013 IRN News Awards

– JACKfm Finalist Best Sports Story

– 2013 New York Radio Festival Awards

– JACKfm in Afghanistan - The Return - Silver Award Winner

– 2013 Arqiva Commercial Radio Awards

– JACKfm - Caroline Verdon nominated for Journalist of the Year

In 2012 we did this…

– 2012 Sony Awards

– JACKfm Finalist Best News & Current Affairs Programme: The Sunday Roast with Caroline

– JACKfm Finalist News Journalist of the Year

– JACKfm Winner Best Competition: 2 Strangers and a Wedding

– JACKfm Finalist JACKfm Oxfordshire

– 2012 IRN News Awards

– JACKfm Winner Newcomer of the year: Jessica Parker

– JACKfm Finalist Best Newsteam/Newsroom <750,000

– 2012 Arqiva Commercial Radio Awards

– JACKfm Winner Station of the Year 300,000 to 1 Million TSA

– JACKfm Winner Trevor Marshall Presenter of the Year 300,000 to 1 Million TSA

– JACKfm Winner Station Imaging

– JACKfm Finalist Breakfast Show of the Year (under 1 million TSA)

Awards!

Radio is creative and engaging, decide with your Account Manager how best to represent your brand, product or service JACKfm. Strategic airtime scheduling is the traditional form of commercial activity, work with me to plan airtime using airtime spots from 10 to 60 seconds. You can target listeners at a specific time of day to drive a particular message home or create brand awareness for your business, product or service. Sponsorship is when a client partners with our brand on a specific platform such as our breakfast show; traffic and travel; Jacktivities; Sport; Weather and so on. Sponsorships can help you change customers perceptions over a longer period of time or help hold your position in the marketplace. We deliver a true partnership between your company and ours to create a powerful association for listeners. Promotions are heavily concentrated awareness campaigns where listeners get the chance to interact with your business, brand or product. This is often via a competition with an engaging and fun mechanic. Promotions are usually shorter term, running for one to two weeks delivering high audience participation. They also deliver an all important ‘feel good’ factor especially when listeners have the opportunity to win a fantastic prize. Great for product launches and online registrations.

How do I do it? The Traditional Way

How do I do it? The Not So Traditional

Creative. We write and produce radio commercials be it brand awareness, a tactical campaign, a sonic ident or a sung jingle. We have the talent and the technology to make your message stand out. We work with your ideas, your objectives and your budget. The Digital space is not to be under estimated. Our voucher platform is testament to that. You can advertise on www.jackoxfordshire.co.uk with banner ads or send a specific message to our 11,000 plus JACKaholics. Podcasts - whether they are of station content (branded with your business or product) or created specifically for you, are great platforms for your existing and potential customers to have access to interesting content about you through their IPod or mp3 player. We can harness that power of Facebook by developing a range of apps that, complimented by exposure on the radio, can increase your Facebook community and make it more effective for you. Mobile optimised websites – Does your current site work on a mobile device? We can develop a mobile version of your website meaning people visiting your site from a mobile device and stay there for longer and could convert into valuable customers.

What you say

(give me your dosh!)

+

How you say it

(its all about the message)

+

How many times you say it over a

defined period

(that’s the science bit!)

=

A SUCCESSFUL CAMPAIGN

(woo hoo!)

How can we make your campaign work?

So now you know all about JACK in Oxfordshire, lets talk about you….

I promise to be quiet and listen!