J. Andrews AS DT

Initial Point Of Sale Research:

This battery point of sale is very large so it attracts attention and yet it is very thin so it can easily fit onto the end of an isle. It is a very easy design to remember and distinguish because of the iconic battery pillars either side of the point of sale.

My Photos + Internet:

This Simoniz point of sale has a very bright and distinctive orange colour which is good as it means customers are more likely to notice it but this is bad as there is too much visual noise which could put the customer off.

The pictures on the side of this Loctite point of sale give added information to the text by giving a visual example. Also, the words on the side of the point of sale such as “ Ultra” feel powerful to the customer which could persuade them to buy the product. The sloping gradient make it more stable and safer.

The glass box covering the product on this make up point of sale makes the product seem important as it cannot be touched. But this does mean that you cannot test the product. The shelves are too enclosed and low down, which makes it hard for the customer to access the product.

This Hunger Games point of sale takes up a large area so it more noticeable and attracts customer attention more easily along with the picture/design tells a visual story about the product. It is very different compared with the other point of sales because it promotes the product on more than one side.

This Tatty Teddy point of sale has images of a teddy bear which is part of the brand that helps you to remember the brand as it is partly because it looks lovable to charm customers, and has simple/fancy patterns that seem more sophisticated to the average customer.

Navigation:

Lynx & Fish

Initial Research

Old Spice & HackettMr. Natty & L’Oreal’L’Oreal Men ExpertSituation & Brief

Research Plan

Task Analysis & Links FXInitial Specification

50 Initial Ideas

20 Considered Ideas

Final 3 Ideas

Development

Research:

Final Design

Product Placement

Cutting List

Dimension Drawing

Collection Of Images

Research Summary

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Further Specification

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J. Andrews

Evaluation2 43 5

Manufacture Plan

Initial Research 2

This Coca Cola point of sale stands out as it is a bright red colour and there is not too much visual noise. The product is visible yet kept cool in the lower compartment with an example of the products on the top shelf. This point of sale also has wheels so it can be moved. A bad thing however is that you cannot see the branding on the roof. This Iphone 4s point of sale is very simple yet effective because of the image and product name in the background. As it is an expensive product it is available for a trial which is good for customers interacting with the product. However, this is not very sustainable as once the next version is released it is redundant.The colours of blue and white on this PG Tips point of sale seem very calm and relaxed to the customer , which might help them to buy it as they feel more comfortable . Plus the monkey is seen as friendly to encourage you to buy the product.

This child’s toy point of sale has a catchphrase on it that helps the customer to engage with the product and it is spread over the whole point of sale which means that once the customer reads it they have already sub-consciously looked at the whole unit which could help them to buy a product. This Ipad point of sale has a quirky, curvy shape which could catch customers attention better as most point of sales are square or flat on. Also the white is a calm colour, along with the different colours of the cases and the yellow good for catching a customers eye.

This Bic point of sale found from the internet is a good because it is not just a random shape but a scaled up version of the product itself. The bright blue catches your attention but it is not too strong in terms of visual noise.

Navigation:

Lynx & Fish

Initial Research


Research Plan


50 Initial Ideas

20 Considered Ideas

Final 3 Ideas

Development

Research:

Final Design

Product Placement

Cutting List

Dimension Drawing

Research Summary

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J. Andrews


Evaluation2 43 5

Manufacture Plan

This Krispy Kreme point of sale is very large so it attracts customer attention easily but I find the size compared to product volume is not worth effective. The green and white colours are not too much and the product is well lit. To get a doughnut from the top shelf can be difficult for a customer so it is not the most ergonomic point of sale.The TV screens on this JML point of sale are really good as they attract the customers attention with the sound while giving a visual demonstration of the product without being over interactive or using up the product as it is virtual. The blue and white colours are also very calming for the customer.

This Garnier point of sale has a very iconic double helix shape. The bright green is good for catching a customers eye but all being one colour is too much visual noise. Also the design of the point of sale means that the product is not easily accessible in places such as the middle.

This Milka point of sale has a clear theme relating to the product. The iconic Milka cow helps it appeal to younger children and the cow print helps the point of sale look more like a cow. The iconic purple colour helps the customer to identify the product with the buckets adding to the cow theme. This doughnut point of sale’s bright pink colouring is eye-catching but I find it is too much visual noise. The glass-sided design means that you can see the products even at the back of the point of sale. I like the slide mechanism as it means you don’t have to reach to the back as the next product will slide down once a doughnut is taken. This National Lottery point of sale

is very iconic because of the bubble-like shape and blue & grey colours. This has to be a design that is easy to recognise as so many people do the national lottery. This is deliberately placed by the front of the store so be people will see it once they enter the shop plus when they have done all of their shopping.

Initial Research 3

Navigation:

Lynx & Fish

Initial Research


Research Plan


50 Initial Ideas

20 Considered Ideas

Final 3 Ideas

Development

Research:

Final Design

Product Placement

Cutting List

Dimension Drawing

Research Summary

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J. Andrews


Evaluation2 43 5

Manufacture Plan

Lynx & Fish

Lynx products are aimed at young men from the ages of 11-25. Lynx packaging is very bright and bold with a range of interesting patterns and swirls in colours such as blue, green, yellow and orange usually with a black lid or edging. Lynx have a range of fresh smelling deodorants and shower gels that are made to appeal to the younger man.

Fish are a specialist hair styling brand with a traditional Soho salon theme. However, the Fish packaging and product design is very bright and extravagant with packaging colours including bright blues, bold red and luminous greens. Fish aim their products at the young adult through to the middle aged man.

Fish

Lynx

Navigation:

Lynx & Fish

Initial Research


Research Plan


50 Initial Ideas

20 Considered Ideas

Final 3 Ideas

Development

Research:

Final Design

Product Placement

Cutting List

Dimension Drawing

Research Summary

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J. Andrews


Evaluation2 43 5

Manufacture Plan

Old Spice & Hackett

Old Spice have a very masculine range of products for the middle aged man. The product is usually packaged in a tall, thin capsule with the Old Spice logo of a sailing ship. The main branding colours are red and white with some turquoise blue as a secondary colour.

Old Spice

Hackett Hackett are a very smart and stylish brand aiming at the

younger aged man. Hackett have a vision of fashion and style with the aspect of social interaction and being with friends. Hackett packaging is very simple with just the name and minimal information. Typical Hackett colours are blue and white sometimes including silver or just transparent.

Navigation:

Lynx & Fish

Initial Research


Research Plan


50 Initial Ideas

20 Considered Ideas

Final 3 Ideas

Development

Research:

Final Design

Product Placement

Cutting List

Dimension Drawing

Research Summary

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J. Andrews


Evaluation2 43 5

Manufacture Plan

L’Oreal Men Expert

Mr. Natty is a male grooming company that is presented as an old fashioned concept with modern colours and ingredients. Most of the Mr. Natty products come in a little tub and the Bay Rum type aftershave in a bottle. There is a large emphasis on facial hair and moustaches, with other areas as well.

Mr. Natty &

L’Oreal Men Expert are aimed at the older and more mature man. Their product line has a scientific emphasis with the fighting of wrinkles and greying hair the main selling areas. The brands main colours are orange and grey nut hey also have black, white and some opaque areas.


Mr. Natty

Navigation:

Lynx & Fish

Initial Research


Research Plan


50 Initial Ideas

20 Considered Ideas

Final 3 Ideas

Development

Research:

Final Design

Product Placement

Cutting List

Dimension Drawing

Research Summary

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J. Andrews


Evaluation2 43 5

Manufacture Plan


The L’Oreal Men Expert brand is aimed at the 30yr-50yr old age category. L’Oreal Men Expert are a more of a scientifically based brand, designing products more for the effect of the product than the fragrance or the scent. The type of people who would buy this brand of product are people who are conscious about their visual appearance under the effects of aging and time. This product is also a more mature man’s and gentlemen's type of product and not designed for the younger generation of people who do not yet feel the effects of aging. Some of the products are focussed on being used to improve a man’s skin e.g. to fight against wrinkles and other products include remedies for a man’s hair e.g. to remove grey hairs. Models and other brand promoting figures include the names of Pierce Brosnan, Patrick Dempsey, Eric Cantona and Hugh Laurie. They promote the products by showing the target market and engaging with people who would use the L’Oreal Men Expert range of products.

I have chosen L’Oreal Men Expert

Navigation:

Lynx & Fish

Initial Research


Research Plan


50 Initial Ideas

20 Considered Ideas

Final 3 Ideas

Development

Research:

Final Design

Product Placement

Cutting List

Dimension Drawing

Research Summary

32

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J. Andrews


Evaluation2 43 5

Manufacture Plan

Design Situation and Brief

Situation: L'Oreal Men Expert need a new point of sale display unit that helps to introduce younger

customers than the normal target market to the brand so that they will know about and want to purchase the product in the future when they become a customer in the target market age range. The point of sale display unit also needs to raise the awareness of the brand to past and existing customers.

Design Brief: I will design and make a point of sale display unit for the male grooming company

L’Oreal Men Expert. The point of sale will appeal to a slightly younger band of customers than the usual target market in order to get them involved with the brand for the future. The point of sale display unit will also include the typical brand colours of orange and grey whilst clearly displaying the brand name and any important regarding the product. The point of sale should also attract the attention of existing customers to the brand to encourage them to spend more money on L’Oreal Men Expert products.

Navigation:

Lynx & Fish

Initial Research


Research Plan


50 Initial Ideas

20 Considered Ideas

Final 3 Ideas

Development

Research:

Final Design

Product Placement

Cutting List

Dimension Drawing

Research Summary

32

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J. Andrews


Evaluation2 43 5

Manufacture Plan

Task Analysis and LINKS FX

Logical = L Stand out and advertises brand Ergonomic considerations Reflects the brand Draw in customers-sound, video, lights You can see the product Use of testers USP – Unique Selling Point Position in relation to foot fall

Need = N To clearly display the product Allow customer interaction with the product Attract customer attention Must clearly display the branding Hold the potential customers attention Display any important information clearly Give the customer ability to access and purchase the product Consider ergonomics, safety and theft

Keep = K and Scrap = S (From initial investigation)

Pillars on battery POS Height of JML Screens Simple Iphone 4 POS Luminous orange on car wax National Lottery shape Coca Cola roof branding Cow theme for Milka Doughnut height for Krispy Kreme PG Tips monkey & colours Shelf height for Loctite Coca Cola rainbow design Red pattern on make up Scaled up product-BIC Colour of other doughnut POS Information on Hunger Games Black colour on Teddy POS Concept of JML Screens Luminous green on Garnier Tagline on child’s toy POS Shelves for make up POS Garnier POS DNA shape Sustainability of Iphone POS Information on Loctite POS Design of Ipad case POS

Form vs Function = F A product/POS has to have a good form, meaning a good appearance and visual features to

interest the customer and make them want to buy it. However a good product/POS needs to have a good function, meaning it has good features and be of a good quality/reliability etc. A company who do this well are Apple. They have a range of good looking products, so have a good form. They also have great features, applications and they last a long time, so they have a good function as well. Another company who do this well are Aston Martin with good looking and performing cars.

X Factor = X Some POS displays stand out from the rest, this is because they have an X Factor. I have

chosen what I believe to be the best features that are the most effective. A POS that is the scaled up version of the product/does what the product does A POS with an odd shape that is iconic/easy to remember like the national lottery POS A POS that either moves, floats in the air or is suspended somehow A POS that impacts on customers senses e.g. smells, sound, taste, texture, video (JML) A POS that speaks to the customer when a movement sensor is activated A POS that glows in the dark and has an enticing lighting system.

LINKS FX: Establishing a need: Illogical = I Too much writing Not enough information No branding Visual Noise Too interactive , no intent of purchase Removing product from the POS Too many options Below eye level Be Sustainable

Functionality & Features: Colours, pictures, shapes, design, materials, video, smells, sounds, tasting, textures.

Visibility & Position: In it’s own space, no other choice or products in the way/around it, eye-level hanging, moving.

Target Markets: Young, teenaged, middle aged, older generation, male or female, unisex.

Aesthetics/Branding: Shape & colour scheme, name & price of product, lighting, from a distance/up close, distinctive, eyefall.

Materials: Plastics, glass, metal, wood, finishes: reflective, matte, smooth, textured, recyclable, sources.

Safety: No spiky edges, any parts that stick out, brightness, sound level, fire resistant, not combustible/explosive

Sustainability: Materials used, uses for other products/designs, recyclable, adaptable, component replacements

Environment: What type of shop, which isle/area, positioning, direction of display, consideration of footfall and eyefall.

Interactivity: Samples, testers, sensors, theme, method of purchase, use of 5 senses (video, smells, sounds, tasting, textures)

Social Networking/Web: Use of QR and barcodes, Facebook/ twitter pages, website (layout and branding).

Construction: Where will it be made, processes, assembly, source of materials, types of glue/joints.

Ergonomics: Ease of view/reach, distance from customer to product, level, position/angle.

Price: Value of the product, reputation of the brand, time it will be used for, type of shop it is in.

Future: Future products/releases of the brand, trends/fashions, other companies , direction of the market/technology.

Task Analysis

Navigation:

Lynx & Fish

Initial Research


Research Plan


50 Initial Ideas

20 Considered Ideas

Final 3 Ideas

Development

Research:

Final Design

Product Placement

Cutting List

Dimension Drawing

Research Summary

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4020

J. Andrews


Evaluation2 43 5

Manufacture Plan

Initial Specification

Aesthetics: The point of sale must display the iconic L’Oreal Men Expert branding colours of grey, orange and black. The point of sale must clearly display the brand name and show the colours of blue for L’Oreal and then the white for the Men Expert. It must also display the relevant information for the product.

Cost: The point of sale must have good quantity to value ratio meaning that the amount of money that is spent on each point of sale is in proportion to how point of sales will be made. This will affect whether the point of sale will be made of high or low cost materials. Depending on big the point of sale is depends on how much it will cost in floor space in a shop. The cost can vary depending if the point of sales are delivered whole or that they are collected in a flat pack form and are assembled separately to the manufacturer.

Customer: The point of sale must be aimed for the target market that the actual product is aimed for. The shops that this point of sale will appear in must be the type of shops that the target customer will be going into and shopping in. Also the type of area or place that the customer will shop, work or live.

Environment: The point of sale must be positioned in a place that has consideration of customer foot fall, whether outside or inside and the type of products or themes that the point of sale will be with. For example if all the other products have an Olympic theme it could have something that ties in with that theme. The product must have some consideration about sustainability and where the materials and components come from.

Size: The point of sale should have considerations for ergonomics/anthropometrics and how the customer will see or touch the point of sale. The size of the point of sale must reflect the size of the actual product. It must also be stable for it’s height or shape so that it will not fall over. Depending on how big the point of sale is and how much floor space it takes up will determine the cost to the shop of putting up the point of sale.

Safety: The point of sale must have safety in respective of the customer. For example not be a choking hazard for children or have sharp edges. It must also be stable so it doesn’t fall on anyone. The point of sale must also be safe for the staff in the shop as if a thief tries to steal the point of sale or the product the staff will be the people who have to try stop the thief which could be dangerous to the staff unless the shop has a specific security team to protect these types of products.

Function: The point of sale must market the product and attract the desired target market. It could have a tester or some way of showing what the product does. The point of sale could display some history of the brand or some sort of scientific element to make the point of sale/product seem more advanced. Along with the tester it could have some sort of interactive element to it to attract and keep customer attention.

Materials: The point of sale could be made of materials like steel, orange plastics, glass and possibly some black high impact polystyrene as these materials fit the colour scheme and typical design of the brand.

ACCESS FM:

Navigation:

Lynx & Fish

Initial Research


Research Plan


50 Initial Ideas

20 Considered Ideas

Final 3 Ideas

Development

Research:

Final Design

Product Placement

Cutting List

Dimension Drawing

Research Summary

32

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J. Andrews


Evaluation2 43 5

Manufacture Plan

Ten Minute Observation:I will go into a male grooming store and stand for ten minutes watching certain customers. I want to find out the main areas of customer footfall, so I know where to position my point of sale and the main areas of eyefall, where the customers look. Before I do this I roughly need to know the layout of the shore and where the specific men’s products are. I also want to find out what colours and designs might interest or attract a customer.

Market Research:I will look at current brands in the male grooming market and then create a diagram contrasting the target market age ranges to cost. I should then see a correlation between L’Oreal Men Expert and the other brands in the market. I will then use this information to see how expensive the design of my point of sale will have to be in order to fit into the quality of the brand and those competing around it. I will look in shops and on the internet to find out an approximate cost from a brand and the age range the brand is aiming at.

Competitive Products:I will look at the current brands that I would consider to compete with L’Oreal Men Expert in the male grooming market. I will then analyse the aspects of the other brands and what makes them a competitor and if there are any features or design ideas that help them stand out in the market. I will then see how I could apply these things to L’Oreal Men Expert to create a point of sale that not only reflects the brand well but fits in well to the rest of the market.

Research Plan

Secondary Research: Mood Board:I will look for pictures that I believe are relevant to the brand and target market that I am aiming at. Using this, I hope to associate other brands and products to L’Oreal Men Expert to gain a view of what a potential customer is into. I will look in shops and use the internet for the pictures. Before I do this I need to think the products and designs that you would you would associate with the brand L’Oreal Men Expert.

Customer Profiling:I will research the type of things that my type of customer are into. I will study things like: where they might live, their holidays, cars, travel, habits, likes and other social economics. I will then use this information to understand my customer better so I can create a point of sale display that would appeal to them, to make them buy the product.

Product Profiling:I will look at the L’Oreal Men Expert range of products and assess their colours, designs and shapes. Along with this I will determine which products I like and look good, to the products I do not like so well. I will do this to learn more about the brand, the type of products that they design and the design of the packaging. I can use this to create an accurate point of sale in relation to the brand of L’Oreal Men Expert.

Person & Product Interaction:I will go into a male grooming store and watch how people touch and interact with specific products. I want to find out how a customer interacts with a product and what they do with it, so I can find out ways to keep a customer interested at my point of sale and to interact with it so that they might purchase the product on my point of sale display.

Gantt Chart

1 2 3 4 5 6 7 8 9

1. Investigation and Clarification of problems

2. Development of Design proposal

3. Making/Modelling

4. Evaluation and Testing

10

Week

Primary Research:

Questionnaire:I will create a questionnaire containing various questions regarding point of sale displays, age and L’Oreal Men Expert, that I will give to a number of middle aged men. I will then collect in the results and adapt my design ideas to the views and influences of the target market. Before I do this I need to decide who I will give the questionnaire to and where I will conduct the research.

Navigation:

Lynx & Fish

Initial Research


Research Plan


50 Initial Ideas

20 Considered Ideas

Final 3 Ideas

Development

Research:

Final Design

Product Placement

Cutting List

Dimension Drawing

Research Summary

32

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J. Andrews


Evaluation2 43 5

Manufacture Plan

Person & Product Interaction

As part of my research I went to Boots, John Lewis and House of Fraser. While I was in the male grooming section of these shops I watched people how different customers were interacting with products on shelving units, to get an idea of basic person and product interaction then how the customers interacted with the point of sale display units. I then recorded exactly what the customer did and the common behaviour that I noticed with the customers was:

For Shelves: The customer would walk up to the shelf/isle then they would briefly look over the whole shelf/isle before being attracted by a particular product, design or colour scheme.

The customer would then pick up that product and read the information on the front of the product. If the customer was not impressed by this information or design at close inspection they would return the product to the shelf and look for another product that had caught their eye.

Once the customer has selected the product that they want, they would feel how much the product weighs, consider how it fitted into their hand, shake it and consider other ergonomics.

The customer would sometimes pretend how they might use the product and usually open the lid to smell the product. If they liked the smell, ergonomics and thought that the product fulfilled their needs they would then briefly read the information on the back of the product and want to know the price.

If the price was not visible or there was a complicated deal/offer then it would put the customer off buying the product. However, if the customer had clearly seen the price and there was no complex offer then the customer would put the product into their basket.

Finally, the customer would briefly check the whole isle as they walked towards the checkout/other department but never picking up another product as they do not have enough time.

For a point of sale: The customer would walk up to it and look straight at the design, pictures and features before looking at the product or brand. If this looked appealing to the customer they would touch the product as it is usually being touched in picture (If there is one), and to get a feel for the product.

Once the point of sale has got the product into the customers hand they would spray it on to their hand or cardboard test strip if there was one.

If the customer liked the smell of the product then they would look for and take the packaged version from the side of the point of sale but didn’t bother if they couldn’t see the product or if they had to ask to get it.

Primary:

What I have learnt: I have learnt that people initially look for a sophisticated visual design to catch their eye. The point of sale must then feel comfortable to the customer as they interact with it. The point of sale must display interesting and relevant information, especially the price and

brand name. A picture helps the customer to interact with the product, along with some sort of sample. If I apply these things to my point of sale it should make it appealing to the customers. The product must easily be accessible for purchase and must not have too much choice as

will put the customer off.

Example: In this picture you can see a picture of someone holding the product. The product is also available for testing and is easily accessible for the customer to purchase the product. The name of the product and the brand are also visible.

Navigation:

Lynx & Fish

Initial Research


Research Plan


50 Initial Ideas

20 Considered Ideas

Final 3 Ideas

Development

Research:

Final Design

Product Placement

Cutting List

Dimension Drawing

Research Summary

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J. Andrews


Evaluation2 43 5

Manufacture Plan

Market Research

High Cost

Low Cost

What I have learnt:From this diagram that I have created I can see the correlation between the age of target markets to the cost of products from a range of brands. I can see that L’Oreal Men Expert is in the upper right quadrant alongside brands like Lab Series, Regaine and Dove Men + Care and Nivea for men in the male grooming market. These are the competing products with L’Oreal Men expert as they have the same target market are of a similar cost.

Young Age

Middle Age

Lynx has the lowest cost in comparison

to the rest of the market and it has the

lowest aged target market.

Lab Series is aimed one of the oldest

target markets and it has a high

cost. It is also a very scientific brand.

Hear are some pictures of Dove

Men + Care and Nivea for Men

that I took when I was carrying

out my research.

Navigation:

Lynx & Fish

Initial Research


Research Plan


50 Initial Ideas

20 Considered Ideas

Final 3 Ideas

Development

Research:

Final Design

Product Placement

Cutting List

Dimension Drawing

Research Summary

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J. Andrews


Evaluation2 43 5

Manufacture Plan

While I was in Boots, John Lewis and House of Fraser I stood in the male grooming section for ten minutes in each store and watched how customers went around the store, where they looked and what else they did. The common patterns and other things that I noticed were:

In the ten minutes: Once people had entered the store they were attracted by areas in the shop that did not fit the

pattern of the store layout. For example a isle that is perpendicular to the rest. I also noticed that one of the best places to place a point of sale is in at the top or bottom of an

escalator. This is because the customer is fixed in line to the point of sale until they get off the escalator and is kept there for an extended time as the escalator moves rather slowly.

The male grooming area is usually at the side or back of the store near the checkouts. Staff are usually located by the more expensive products to provide security and to help shift

the more expensive items to the passing customers by giving information and advice. Once in the male grooming area the customers usually look just below eye level but when

walking around, eye level is the most effective height for attracting customer attention. Silver is the most common colour that appeals to middle aged customers, along with a intuitive

design that is simple otherwise the customer finds it too much. All ages of people go into the male grooming area and they all browse the entire set of age

ranges for products just because of the design of the some products. Point of sales that are just in open space get seen but are not always processed by the

customer, yet point of sales near the product they are promoting are much more effective. Middle aged men only like one or two brighter colours per product otherwise it is too bright. Too much choice or limited accessibility to a product often put the customer off buying. Traditional and scientific based brands appeal to the middle aged customer. Customers usually pass through areas at the sides of the store to get to male grooming.

Ten Minute Observation

What I have Learnt: From my observations I know that by putting my point of sale somewhere like at the top of an

escalator, it will attract more attention and more sales. Having a picture on the point of sale helps customers to visualise the product. Having a staff member by my point of sale can help the sales and security of the brands

products. A good design and appropriate colour schemes can attract people from other target markets.

Navigation:

Lynx & Fish

Initial Research


Research Plan


50 Initial Ideas

20 Considered Ideas

Final 3 Ideas

Development

Research:

Final Design

Product Placement

Cutting List

Dimension Drawing

Research Summary

32

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4020

J. Andrews


Evaluation2 43 5

Manufacture Plan

Competitive Products

Brands that would compete:

What I have learnt:From this analysis of the competing brands I know that my point of sale will have to be of a moderate cost so that it increases the visual value of the products so that they will be able to compete with Lab series. I also know that the point of sale will have to show that the products are gentle and effective to compete with Dove Men + Care. My point of sale must also be well designed if it is to compete with Nivea for Men. Finally, the point of sale must show that the products are of a specialist quality to help them compete with Regaine.

LAB Series:This brand aims at the middle aged man and older with simple packaging with a main colour of white and secondary colour of mainly blue or green. This brand would compete with L’Oreal Men Expert because they specialise in the scientific side of the product and spend a lot of money on the designing and testing of ingredients to make their products do the job. This is similar to L’Oreal Men Expert as they also spend time perfecting their ingredients.

Regaine:This brand aims at a specific target market that can vary in age. The customers that they aim for are suffering from hair loss and balding. Their main product is the foam which would compete with L’Oreal Men Expert as they are a specialist brand with all of their knowledge in a single product which could make it better that the L’Oreal Men Expert range of hair treatments .

Dove Men + Care:This brand aims around the middle aged man with a grey and white colour scheme with secondary colours such as blue, green and red. This brand would compete with L’Oreal Men Expert because of the emphasis of being caring and gentle on skin with soothing creams and gentle moisturisers. L’Oreal Men Expert have a similar range so would compete with this brand.

Nivea for Men:This brand aims at the slightly younger middle aged man and contains a blue and white colour scheme often containing silver as a secondary colour. This brand would compete with L’Oreal Men Expert because they have a range of slightly more affordable products which are well designed and have appealing packaging. L’Oreal Men Expert have well designed products too but customers may go for a lower price.

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I have found out that:From my target age range, not that many people suffer from an age related problem. However, they are concerned about the future effect and most people in this target market are prepared to buy a product if it is presented in the right way. People look for a well designed POS first then one with good colouring, then interactivity and information. Also that they don’t want too little or too much information, would usually prefer a picture on the POS and would prefer an interactive POS.

I created the questionnaire (right) that contains 10 questions about point of sales, age and L’Oreal Men Expert. Then I gave this questionnaire to a range of middle aged men around the L’Oreal Men Expert target market. Once I had collected the answers in I created a table (below) containing the results of my research.

Questionnaire

Response:Question:

Box 1 Box 2 Box 3 Box 4

Q1) Age O % 55 % 40 % 5 %

Q2) Issues 20 % 35 % 2 % 20 %

Q3) Concern 5 % 65 % 20 % 10 %

Q4) Product use 10 % 50 % 20 % 20 %

Q5) L’Oreal M.E 25 % 60 % 12 % 3 %

Q6) Feature 30 % 10 % 45 % 15 %

Q7) Colours 40 % 25 % 15 % 20 %

Q8) Information 30 % 15 %

Q9) Images on POS

10 % 60 % 25 % 5 %

Q10) Interactive 5 % 60 % 35 % O %

55 %

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Mood Board

Secondary:

What I have learnt:With all of these images I can see which brands L’Oreal Men Expert is associated with and define what type of products my target customer is into. This is shown through the type of person my target customer is: a middle aged man that shaves with Gillette and has hair just before or during aging, open collar shirt, silver watch and brown shoes. Cars that this target customer would typically drive would be a silver Jaguar or Mercedes. The orange and silver products relate to L’Oreal Men Expert, and the DNA structure shows how it is a scientific brand.

These Images: Depict the watches they would wear, shaving products they would use, the cars they would drive and a few images relating them to the brand.

The customer would drive a silver Jaguar or a silver Mercedes type car:

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L’Oreal Men Expert have a range of products for the middle to older aged man with an emphasis on treating and preventing the effects of aging like grey hair, wrinkles and dry skin, these objectives are visible in the design and the packaging of the L’Oreal Men Expert products.

The packaging and branding of the L’Oreal Men Expert range of products are mainly orange and silver in colour. Orange, to catch the customers eye and attention. Then accompanies by a softened silver type colour to present the product as good quality and to look more expensive.

The secondary colours that accompany the orange and silver are black and white, these colours are usually used for the information and text/text boxes and in contrast with each other.

The L’Oreal Men Expert range of products often have a small section of information on the front of the product which includes the brand name, the products name and some scientific information about what the product is used for and what area it helps/treats. While giving some written detail about the product they also enhance the design and layout.

The layout of the packaging/design is not usually full on square, so they have an indented side, an unsymmetrical layout or overlapping features.

The products can come in a variety of cases and containers depending on the product itself. For example, the face wash comes in a typical triangular casing, moisturising lotion in a small squirt-able tub and the eye roller in a rod. They all have a circular base and can stand up on their own.

I personally like the indented edge design on the moisturiser and other products, I also like the “L’Oreal” text in white and then the “Men Expert” in black. I don’t think the brand name looks as good or appealing in just a single colour.

With the eye roller I think that the whole design in orange is a bit too much visual noise and the text size is a bit too small compared to the product.

The average size of a L’Oreal Men Expert product is 10cm tall and 5cm wide-(Excluding the eye roller and moisturising stick). This will be useful determining the size of my point of sale display.

The products don’t weigh very much so the point of sale does not have to support a large amount of weight and the products don’t contain any easily breakable materials.

Product Profiling

What I have learnt:Now that I have looked into the designing and packaging of the L’Oreal Men Expert range of products, I can now create a point of sale display that will not only portray the brand well but will also compliment and blend in with the products that they design as well. I now know that I need to include all four colours in my point of sale and have some sort of indented or overlapping edges. I now also have a good knowledge and understanding about the type of products that L’Oreal Men Expert design and manufacture.

This moisturiser has the

indented edge and good

combination of the four

branding colours. The title

is good as it contains two

colours instead of just one.

The eye roller has too much visual

noise & the text is too small while

the all black title on the icy cleansing gel would look

better in two colours. It is

unsymmetrical.

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The type of customer that would use L’Oreal Men Expert would:

Middle aged-Is at a mature, well established age and not be too young or too old

Family man-He has a wife, possibly children and is very caring and approachable

Job-He has a reasonably high and steady income from a respectable company

Income-Earns a good living and has a disposable income that is regularly used

Accommodation-Lives in a detached house with sizeable rooms and garden

Location-Lives on the edge of a known town with modern and well kept facilities

Casual Fashion-Often wears an open button type shirt with brown leather shoes

Travel-Drives a well priced car such as a silver Jaguar or silver Mercedes Timekeeping-Wears a silver watch of a more expensive than average

brand Holidays-Goes on moderately costing holidays to exotic locations

multiple times every year. Travels business, sometimes first class with British

Airways Grooming-Shaves with Gillette, styles their hair and uses a mature

aftershave Mentality-Keeps up with fashion and trends while having their unique

style, also looks for decent products that can help with their aging to keep up their public image

Likes-Interested in some sport like golf, some culture and colours like silver

Habits-Watches the news, is punctual, intellectual and always writes with a fountain pen

Social Status-Well respected, goes on regular dinner outings to friends & restaurants

Background-Middle to high class working family, with one or two brothers/sisters

Food & Drink-A good taste in wine, steaks, expensive bread and some cheeses

Customer Profiling

What I have learnt:I now know a lot more about the type of customer that I am aiming my point of sale at. This helps me because it means that I know more about what my target customer likes, how they think and what they look for in a product/ point of sale. Studying their habits and other information has given me ideas on how I can make my point of sale appealing to this target market and this in turn will make my point of sale successful and effective.

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Research Summary

Questionnaire:• Not that many people suffer from age related problems from the L’Oreal Men Expert

target market• People just buy the products because they worry about the future effects and their

public image• Prepared are prepared to buy anti-aging products if they are marketed in an

appealing way• An interesting design is the most important aspect in a point of sale then the

colouring, then interactivity and then lastly information, there should not be too little or too much

• A point of sale looks more appealing if it has a picture and they are more likely to buy it if it is interactive

Person & Product Interaction:• People look for a sophisticated visual

design• It must feel comfortable during

interaction• Display relevant information:

Price/Names• Product needs to be accessible for

purchase• There is not too much choice• Include a picture and a

sample/tester Mood Board:• I can see that the customer who would buy L’Oreal Men Expert would

also buy from brands like Gillette, Jaguar, Mercedes, Omega and items such as brown shoes . The other images show items and products relating or that I consider relevant when designing my point of sale. This includes images of oranges , people of an approximate target market and a DNA strand.

Ten Minute Observation:• A great place that attracts customers

attention is at the top of the bottom of an escalator

• A picture helps a customer visualise the product

• Having a staff member with my point of sale, it will help to sell product and have more security

• A good design and an appropriate colour scheme can attract customers from other target markets

Competitive Products:• L’Oreal Men Expert is in competition with brands such as Nivea for

Men, Dove Men + Care, Regaine and Lab Series• My point of sale will have to be of a moderate cost and have a

moderate visual value• It should show that the products are sensitive on skin and effective

at its’ purpose• It must also be well layed out, look appealing and show specialist

brand knowledge Customer Profiling:• From this I now understand more about the type of customer that I

am aiming at. My customer lives in a fairly modern detached house with a good job, family, goes on exotic yet moderately costing holidays, wears a silver watch, has a good taste in wine, wears an open collar shirt with brown shoes and is a respectable figure with a good social status.

Market Research:• L’Oreal Men Expert appears in the upper region of the market in

terms of cost and age range. It is next to brands like Lab Series. This shows that more money is spent on the more scientific products which I should apply to my point of sale. At the opposite end of the scale the low cost, low age option is clearly LYNX.

This page is the summary of all

of my research from the different

research methods that I have

used. I have put it all together to

show what I have learnt from my

research.

Product Profiling:• I need to create a point of sale that

mainly contains the colours of orange and silver but also includes black and white

• My point of sale must include an indented edge, overlapping features or an off centre display

• The point of sale must blend in with the product

• The colour of the brand name on the point of sale needs to made up of more than one colour

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Size: It should be fairly ergonomic to interact

with, so not too high up or too low down It should be large enough to accompany

the product that it is promoting It should not be too tall and should have a

considerably stable base It should not be overly big in the respect it

will cost to much to display in floor space

Safety: It should not have any overly pointy or overly

sharp features that could be a hazard to a customer

It should have a stable base that doesn’t fall over and can cope under a shop scenario

It should not contain any harmful objects like a biohazard, a radioactive element, fuel or chemicals

It should be well built, in regards that it does not fall apart after a short amount of time

Aesthetics: It should look appealing to the middle aged

man It should have the branding colours of orange,

silver, black and white It should be easy to recognise as part of the

L’Oreal Men Expert brand It should display the brand and product names

plus any other relevant information It should contain an image that relates to the

brand It should have an appropriate lay out for a POS


Environment: It should be in the male grooming section of a store like Boots It should be placed by the L’Oreal Men Expert range of products It should be placed in an area of medium to high footfall

Function: The point of sale should attract the target market it is aimed for It should promote the brand and it’s range of products It should have a tester/a way for the customer to trial the product It should have some sort of interactive feature that in some way

allows the customer to engage with the POS/product that holds their attention

It must be comfortable and ergonomic to interact with

Customer: It should aim at the same target market as the brand It should be appealing for the middle aged man It should have an interactive feature that engages with that target

market

Cost: The point of sale should be of a moderate cost and not overly expensive The materials must show quality to the brand but not be too expensive

Page Summary: With all of these things under consideration I will be able

to apply them to the design of my point of sale display to make it successful for my target market and that it works well under all of the categories.

Materials: It should be made of suitable materials It would be preferred not to be all the same material The materials should look attractive and appealing

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50 Initial Ideas

These is my first set of 12 initial ideas. These are quick and simple

sketches on sticky notes designed for L’Oreal Men Expert.

This idea was inspired by Eric Cantona

who supports L’Oreal Men Expert

I like the interactive

feature on this POS

This feature is a good way

to display the products

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50 Initial Ideas - 2

These is my second set of 12 initial ideas. These are quick and

simple sketches on sticky notes designed for L’Oreal Men Expert.

This POS clearly advertises the

brand

The angled shapes resemble the brand

well

I like the range of

Shapes and angles

used in this POS

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I like this interactive feature with the

samples

This pattern looks very

structured like the brand

These is my third set of 12 initial ideas. These are quick and

simple sketches on sticky notes designed for L’Oreal Men Expert.

This POS is attractive to

customers through the

use of lights and sounds

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These are my final 14

of the 50 initial ideas

and sketches that I

designed for L’Oreal

Men Expert. I will now

choose 20 designs of

the 50 to consider further.


This POS has a scientific

feel to it which resembles

the brand well

L’Oreal Men Expert originates from

Paris so this iconic design helps

people to remember the brand

I like this POS because of it’s

simple and yet effective design

that shows the brand off well

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20 Considered Ideas

These is my first set of 4 ideas in consideration. These are more

detailed drawings with information of initial ideas designed for

L’Oreal Men Expert.

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20 Considered Ideas - 2

These is my second set of 4 ideas in consideration. These are

more detailed drawings with information of initial ideas designed

for L’Oreal Men Expert.

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show


These is my third set of 4 ideas in consideration. These are more



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These is my fourth set of 4 ideas in consideration. These are more



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These is my final set of 4 ideas in consideration out of 20. These

are more detailed drawings with information of initial ideas

designed for L’Oreal Men Expert. I will now choose 3 for the next

stage of consideration to manufacture.

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Final 3 Ideas

I have chosen on this idea to develop and manufacture this idea for my point of sale display.

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Development

3 - Manufacture:I have decided that the backboard will be manufactured using a

laser cutter as it will provide a straight and accurate cut. Once the initial

backboard section has been made I can then create the desired shape in one of two

ways. Either to add on an arc or an extra sheet of plastic. This will be cut in colour to

save painting. Arc: It is easier and more cost effective to produce as there is

little wastage or extra material, but may have a weaker connection.Sheet: It has a larger surface area for joining and it increases the

strength by making it thicker, but uses far more material. -I have chosen the arc as I feel that the arc is easier and less

wastage.

2 - Materials:The backboard could be made out of a number of

materials and I think the most suitable material that I would use could

either be:

Acrylic: Can be precisely cut to size with processes like a laser

cutter, is light and has a range of colours for example, orange.

Aluminium: This provides the POS with a strong backplate . It

is naturally the colour silver but is heavier and more expensive.

Pine: This rather cheap wood can be crafted/shaped easily with

many processes and is used with a variety of paints and finishes.

-I have chosen acrylic out of these options as I feel that it meets

the criteria best for this component of my design.

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1 - Aesthetics:I would like to start by choosing a colour scheme

for the backboard. This part of the point of sale is the

main way of advertising the product name to passing

customers so will need to be attractive . This can be done by

selecting the appropriate colour scheme out of: (1) White/black arc/orange text (2) Silver/orange

arc/white text(3) Orange/silver arc/white text (4)White/silver

arc/orange textI have chosen (2) as it looks most attractive and best

of the four.

This is my initial model out of

cardboard before development

changes.

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Development

4 - Construction:The backboard will need to be attached to the main

base using a joint or connection. There are a range of joining

methods that I could use, but i will choose one of: Butt: Easy, simple to join, and relatively strongFinger: Stronger than a butt join, but much more

difficult to create and mainly difficult to assemble to the base.Mortoise & Tenon: This will slot into a female mould

that would be connected to the base. More tricky but would

hold it in place well. However, would take more time and be less

cost effective.

5 - Components/Software:During my manufacture with certain components I have

stated that I will use a piece of machinery known as a laser cutter. In

order to have something to cut i will use a program called Techsoft 2D

Design. This is an example of simple 2D CAD software that allows the

user to draw and connect lines and shapes on a sized grid which is sent

off as a document to a laser cutter that then cuts out the design

onto acrylic or other thin material. The advantage of using this process

is that complex shapes like finger joins that would take a long time

and skill to make by hand can be done easily with this software.

6 - Usability: (Testing Analysis)The point of sale will be placed at the end of an isle in the

store near to where the other products from the L’Oreal Men Expert range

are. This will encourage customers to pick up the product as they are

passing between isles. If they really like the product then being near to the

rest of the range would encourage them purchase more products as they

would have seen the point of sale and be near enough to go and take a

look.

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Development

7 - Component:The text is a very important part of the point of

sale. It will show the brand name and the product name so

it will need to be well coloured/sized and in a good style/

font so that it is aesthetically pleasing for the customer to

look at and to catch their attention. Also this needs to be good

so that the customer will remember the name of the

product and the brand to purchase the product in future

store visits.

8 - Aesthetics: (Testing Analysis)The text will be white in colour and will be in

Corbel from the four fonts that I have looked at because from my

research it resembles the brand the most out of the available

options. Now that it is decided on which text font to use it

will be the font for all text on the POS as it is the most

suitable and is aesthetically pleasing to look at for the

customers. Out of:.

-Arial Black -Aharoni -Corbel -Euphemia

-A R I A L B L A C K-A H A R O N I-C O R B E L-E U P H E M I A

9 - Materials:The text will be on multiple areas of the point of sale. It

will need to made of a suitable material that is able to create the

letters easily and to a degree of accuracy. I will choose one of:Acrylic: This would be good as it can easily be laser cut.

It wouldbe joined to the same material. It comes in a range of

colours so would remove the need for painting. Aluminium: It would look more professional and it can hold

it’s shape well but would have to be painted on top.Pine: Because it can be produced thin it can be laser cut,

but can burn easily. It works well with a variety of glues. It can also

be shaped easily and be used with many tools.-I have chosen acrylic as I feel it is the most suitable for

the component.


Hydrating 24HR

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10 - Manufacture:To create the text I could use the laser cutter with the

program Techsoft 2D Design. This will create the letters

quickly, easily and accurately, so I will only have to attach them to the

backboard. -I could also use the vacuum former to create the

text. It would take more time and work but it may look more

attractive as it would be in 3D which may help the customers to

remember the product and point of sale. - I have chosen to use laser

cutting.

11 - Construction: (Testing Analysis)To attach my text to design I will need to decide on an

appropriate joining method. I will be using a butt joint/attaching the text

flat on and I will need to decide which adhesive to use out of:Dichloromethane: This would be a good choice as it provides

a very strong bond between as both components are made of

plastic.Araldite: A very strong glue that provides a long lasting

bond which is good to hold the text in place. It is very viscous so could

be squeezed out from behind the letters if an incorrect amount is used

due to text size.Super glue: A simple to apply, one part glue that has a good

bond but area may need to be rubbed down first which could damage

the surface finish if it is done outside the gluing area.

13 - Component:To create this QR code I will need to go onto a

QR code creating website such as Qurify and then print

the code off on either a photocard/paper or I could use

the laser cutter and etch the code into plastic or other

solid material and join in to my design ready to be

used.

12 - Usability:For interactivity and productivity purposes I will add a

QR codeonto my point of sale. This feature will help to keep

customer attention and to give them more information before

they purchase as the QR code once scanned, will open the L’Oreal

Men Expert website and further inform them on the product. This

would also help the customer to view other products in the range

which could lead to more purchases. It could also contain news on

promotions and other events to engage with the customer.

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Manufacture Plan

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14 - Materials:The rack that will hold the packaged products will

need to be made of an appropriate material, it will either be

made of:Aluminium: It’s natural colour is silver which is the

colour for this component in my design, and it can hold it’s shape

well and put up with the strain of customers picking up products.Acrylic: This would be an easier material to create

this type of component with but acrylic is not good at standing

up to forces that may apparent when a customer interacts with

it. Pine: A good, sturdy material that can be cut thicker

for a higher level of durability and strength . It can be easily

worked and can have a range of finishes applied to it.

15 - Manufacture: (Testing Analysis)To make this rack that will hold the packaged

product I will need to get a sheet of aluminium and use either a

hacksaw or metal guillotine to cut out a net of the rack. I could

then use a metal bending device to create the folds and faces

or I could use a heat source to bend the edges.-I could do this another way by cutting the rack out

in individual pieces and then assembling them together.

16 - Construction:There are a range of techniques that i could use to

attach the supporting sections to the base plate and to fix the

rack to the main base. I could either use something simple like

araldite, to glue the sections together, something a little

stronger like pop rivets to secure the components together or use

welding/an oxy-acetylene torch for a stronger connection.-I have chosen to use pop riveting as I feel as it is

most suitable.

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Manufacture Plan

Development

17 - Construction:This is an exploded diagram of the rack. It is

comprised of two front faces, to hold in the products, four

supporting triangles to hold the faces upright, two side

panels also to hold in the products and then a main base plate

that they will be fixed onto. The packaged products will

then be placed in the rack for customers to pick up and

purchase after viewing the point of sale.

18 - Usability: (Testing Analysis)The rack is on the point of sale as it means that the

products are easy for the customers to get hold of. This is so that

customers will not need to search the shop to get the product if

they liked the point of sale which would put some people off

purchasing the product. The rack has been designed so that it is

easy to remove a product without the products falling out if

they are knocked by a passing customer due to side rails and

end plates. The customer can decide how they want to pick up a

product, but the methods that the rack was designed to

accommodate are:-To pinch the top and pull the product up.-To tilt the product and remove from the side.

19 - Aesthetics:The rack will need to be coloured in a way that will

attract customer attention, fit in with the colour scheme of

the other components of the point of sale and use the brand

colours. It must also look professional and it could either be one of the

four indicated colour schemes. To provide the colour I

could use a metallic based paint as it will be applied onto

aluminium.-I have chosen the top left as I feel that it meets the

criteria best.

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Safety: It shouldn’t have overly pointy or sharp features that could be a hazard to a customer It should have a stable base that doesn’t fall over and can cope under a shop scenario It shouldn’t have any harmful objects: biohazards, radioactive elements, fuel or chemicals It should be well built, in regards that it does not fall apart after a short amount of time





market Environment: It should be in the male grooming section of a store like Boots It should be placed by the L’Oreal Men Expert range of products It should be placed in an area of medium to high footfall


Size: It should be fairly ergonomic to interact with, so not too high up or low down It should be large enough to accompany the product that it is promoting It should not be too tall and should have a considerably stable base It shouldn’t be too big in the respect it will cost to much to display in floor

space


Aesthetics: It should look appealing to the middle aged man It should have the branding colours of orange, silver, black and white It should be easy to recognise as part of the L’Oreal Men Expert brand It should display the brand & product names plus any other relevant

information It should contain an image that relates to the brand It should have an appropriate lay out for a point of sale

20 - Specification Check:

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Aesthetics: Yes, during my aesthetic testing I found that this target market did Yes, I have include these branding colours in my design Yes, from user testing I know that is easily recognisable Almost-may need to show some more detailed information No-a picture or image needs to be incorporated Yes, I believe that is correctly designed for use as a point of sale

Safety: Yes, with the expected caution of a customer it is not a health hazard Yes, It has been designed with a wider base than tall, so is very stable Yes, I am certain that my point of sale does not contain any of these Yes, with the joining techniques and adhesives, it should not fail too easily

Size: Yes, I have considered this in my ergonomics testing and found

that it is Yes, the product is clearly displayed on the point of sale Yes, it has a wider than tall base so is stable and won’t fall over Yes, I believe that my point of sale is not too large or big

Cost: Yes, and it does not contain any un-necessary materials e.g. gold or silver Yes, along with the acrylic I have used aluminium that adds a quality

Customer: Yes, I believe that it does as it has been closely designed to the brand Yes, I believe that it is from my aesthetic testing with users No-a feature needs to be incorporated into my point of sale

Environment: Yes, this will be the environment that it will be placed in Yes, as I have said it could be on the end of an isle containing these Yes, it could go either at the end of an isle or rather central location

Function: Yes, during my testing I found out that the target market are attracted Yes, it does promote the brand with the colours, design and information Yes, I have include a section for samples that customers can take No-something needs to be incorporated

Testing is needed to understand how ergonomic the point of sale will be

Materials: Yes, I believe that the materials that have chosen are suitable Yes, I have used more than one just material, aluminium, acrylic+ Yes, I believe that the choice of materials present the point of sale well

J. Andrews


Evaluation2 43 5

Manufacture Plan

Development

21 - Component:From my further specification i mentioned that it

would be beneficial to include an image on the point of

sale. The image will be added onto my design to

encourage the customers to buy the product as it helps to sell

and promote the product. It will be placed on the middle

section of the base and could be any of the pictures that I have

selected. After consideration I have chosen to use 2 of

these images: Gerald Butler and the product bottle.

(Ticked Items)

23 - Usability:The testable product that will be placed on the top

section of the base and will need some way that holds it in place

before and after a customer has tested it. This will hep the point

of sale to look more organised as the product is not just

placed on loose. This could be achieved with one of three methods:-A cut in section for the product to be placed down

into-A small magnet on the product and a magnet on

the base-An extruded edge that is raised around the product-I have chosen to use the extruded method, as I feel

it is best.

22 - Component:For customers to test the product without using

up the samples I will place a testable product onto the

point of sale. This will be another method for customers

to interact with and to hold their attention. It will

also be a chance to test the bottle and the overall feel of

using the product before purchasing and not just forming

an opinion from testing a sample.

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Manufacture Plan

Development

24 - Components:To stop the point of being disfigured by a customer

deliberately or accidentally removing the display product I will have a

security tag. This will be be attached to the testable product and to

the base of the point of sale. Therefore, ensuring that the

product is not permanently removed and in turn keeping the

point of sale looking attractive and available to be tested by other

customers.

25 - Usability:For the customers to view the effects of the

testable product on their skin whilst at the point of sale

i have decided to include a mirror. The customers will

test the product and value it not just from it’s smell and

feeling but also the way it looks on their skin. This also

helps to hold customer attention at the point of sale to

encourage them to purchase and to make the point of sale look

more sophisticated and prepared.

26 - Aesthetics:The mirror will need to have an attractive

shape/appearance and be a good design feature as well as fulfilling

it’s purpose as a functioning mirror. I have researched a range

of different shapes and sizes of mirrors and I have come up

with four simple designs that I could use on my point of

sale, out of:-Sloped triangle - Angled slide-3D Hexagon -Panel on a stand-I have chosen the sloped design as I feel that it is

best as it is simple, yet effective for it’s function as a mirror.

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27 - Material:The mirror will also need to be made out of an

appropriate material. I could include a traditional glass based mirror but this

could break under intense and constant customer interaction in a

shop environment which is not very safe. -Alternatively, I could a reflective plastic or specifically,

mirrored acrylic and this would also give me more options in the

processes that i can use with to create my desired shape.-I have chosen to use mirrored acrylic as it is safer and

easier to use.

28 - Manufacture:I will get a sheet of mirrored acrylic and mark out and a

strip and then I could use a hegner saw to cut this out by hand

which would give me more control over the shape. Instead I could

use a laser cutter which would provide a cleaner cut, a more

accurate edge and reduce the chance of scratches and fingerprints getting

onto the surface. With this shape I take it to a strip heater and

heat two lines while slowly bending them together to create the

desired mirror shape. I will then leave it to cool. I will then use a

method to join it to the point of sale with either pop rivets or

dichloromethane.-I have chosen to use a laser cutter line heater and

dichloromethane.

29 - Aesthetics:The base is the main part of the point of sale. To look

appealing and attractive to customers it will need an appropriate

colour scheme that also resemble the brand colours. Here i

have created different versions that one will be chosen from as the

base colour. I think that the most appropriate colour scheme is the

top left because it is bold and has a good mix of brand colours.-I have chosen the top left scheme as I feel it is best for

this section.

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30 - Materials:The base will need to be made of an appropriate material,

that fits the requirements of the shape, size and colour of this

main part:Aluminium: This would be good as it would provide a

strong, stable base for the point of sale. It also is naturally silver, so part

of it will not need to be coloured as silver is in the chosen colour

scheme.Acrylic: This material would be a good choice for this

component because it can come in a range of colours which means

that the multiple colours in the colour scheme could easily be

achieved and you can use it easily with a range of batch processes. Plywood: A very strong and sturdy material that would

ensure a high level of durability and strength for this component. It

can also have a range of paints and finishes applied to it.

Development

31 - Construction:The main base has a variety of different methods in

which it can be made. I need to find the most appropriate method that

will help the point of sale to fit together and be structurally

sound. It will be one method out of these four:-Panels joined back to back -3 Separate blocks

together-2 Levels joined on top -Individual sections that

join together-I have chosen the sections as I feel it will be the most

cost effective.

32 - Construction:With the sections in my chosen construction method,

i will need a way of fixing them together. I have in mind using

either lots of small finger joins covering the edges of each section

to create a strong, comprehensive and interlocking set of pieces

rather than just simple, weak butt joints. I can also use an

alternative method of using small knock down joints and fittings in each

corner to provide a strong join. I will then need to go over the

edges with either super glue or dichloromethane to securely bind

the sides.-I have chosen to use finger joints and

dichloromethane.

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34 - Aesthetics:I need to choose a sample shape that will suit the

point of sale that i have designed and that is also appropriate to

the brand and product. The customers will take these

samples away from the point of sale to test at home, to help them

decide on purchasing the product. I have researched the

common shapes and have come up with the selection of either:-A triangular tube -Squirtable bottle-Sachĕ -Regular bottle-I have chosen to use the sachĕ shape as it is best

for a short life product and can be easily be disposed when

finished with.

35 - Aesthetics:The sample will need to have an appropriate and

attractive design to portray the product and the brand. It

could also be either large, medium or small and should include

the branding colours. It will include a QR code that once

scanned takes the customer to the L’Oreal website, a way of helping

the customer remember the brand from the sample

and to encourage them to purchase other products. On

the right is the design that I have made and that I will use

and it will be a medium-small sized square.

33 - Manufacture:Because the base of the point of sale will be made

out of acrylic it means that i can use a laser cutter and

Techsoft 2D Design. I would prefer to use this method instead

of by hand or manually because there are rather a lot of

panels that need to fit together very precisely and one mistake in

buildingcould cause large problems in how other parts fit

together. Also it would take a very long time to cut out each

finger by hand and would be much easier through a laser

cutter.

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36 - Usability: (Testing Analysis)The samples will need a way to be displayed on

the point of sale. I have the idea of creating a holding system

for samples to be placed in so that they look organised. I could

have small shelves to layer samples, a grid to hold samples

in or I could just leave them loose for customers to take. It is

also a good idea to cut in a section below that would help

these methods contain samples and give a depth to the point of

sale.

38 - Usability: (Testing Analysis)I have been considering changing the backboard

angle. I noticed that it may be safer and less sharp looking if it did

not have such a steep angle. I have compared the existing slope to

two other possible styles. I have since tested and reviewed the

slope and have deemed the existing design the best for the job

as it was not a significant hazard and is best suited the brand.

39 - Usability:The slope in between the top and bottom parts of the base will need to be made at the correct angle that allows the point of sale to be viewed from walking past and that encourages customers to turn and view the point of sale directly. There are three possible angles that i could use: 110˚, 130˚, 150˚ after

consideration 130˚ is the best angle.

37 - Manufacture:I have decide that the sample holder will be

manufactured using this simple method. The base plate and

straight sides of the cut in section will be simple panels but to

achieve a strong shelf structure i will implement angled

holders into the two side panels. Then another panel will slide into

these and be held in place between them to create an

upright shelf. Therefore removing the need for a support in the

middle of the holder that would restrict access to samples.

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space




40 - Specification Check:


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Aesthetics: Yes, during my aesthetic testing I found that this target market did Yes, I have include these branding colours in my design Yes, from user testing I know that is easily recognisable Almost-may need to show some more detailed information Yes, I have included an image on the centre plate and information

card Yes, I believe that is correctly designed for use as a point of sale Safety: Yes, with the expected caution of a customer it is not a health hazard Yes, It has been designed with a wider base than tall, so is very stable Yes, I am certain that my point of sale does not contain any of these Yes, with the joining techniques and adhesives, it should not fail too easily




Customer: Yes, I believe that it does as it has been closely designed to the brand Yes, I believe that it is from my aesthetic testing with users No-a feature needs to be incorporated into my point of sale


Function: Yes, during my testing I found out that the target market are attracted Yes, it does promote the brand with the colours, design and information Yes, I have include a section for samples that customers can take No-something needs to be incorporated

Testing is needed to understand how ergonomic the point of sale will be


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Evaluation2 43 5

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Development

43 - Component:I have researched the product and looked into the

effects and benefits it has to skin. I have then brought

together the best information and facts that i could find and

structured it into concise, easy to read bullet points for the

customers to read. It will then be printed onto the laser cut, acrylic card

ready to be assembled with the point of sale. The information

shown to the right is the way in which it will be presented on

the display.

42 - Aesthetics/Usability:(Testing Analysis)This information card will need to have an

appropriately designed mechanism for the point of sale. This

will need to be a way in which the customer can interact

with it. It could just involve a pull or twist to activate the

information. This mechanism will be incorporated into the upper

section of the base so can be viewed whilst testing the

product. I have four ideas of mechanisms that i could use and

they are a:.

-Diagonally sliding card -Vertical sliding card

-Horizontally sliding card -Rotating hemispherical card

I made my decision based on ergonomics and aesthetics.

41 - Usability:As mentioned in my specification i will need to

include a small interactive feature to hold customer attention

while at the point of sale. I have the idea of creating an

information card that allows the customer not only to read

information about the product and what qualities it contains

but it will also engage with intellectual customers and hold

their attention and hopefully encouraging them to buy

the product.

-Apply to facial area after shaving or facial activity-Dermatologically tested and developed specifically for men-ADS: Active Defence System reinforces natural skin resistance-Hydrates and revitalises dry skin for a lasting comfortable feeling-Contains Ceramides, which reduce the effect of aging and fatigue

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45 - Ergonomics: (Testing Analysis)My point of sale will need to be ergonomic so that

customers can comfortably and safely interact with it. I have

tested interacting with the different features on my model

point of sale and i have evaluated how ergonomic i found my point

of sale to be to interact with. My test included imitating

removing packaged products, removing samples, testing the product,

opening and reading the information card, using the mirror,

scanning the QR Code, viewing text and images. I found that it is

comfortable to use and did not cause me any obvious strain or

muscle stretching.

44 - Usability:Once the point of sale has been assembled. It will

be placed on a plinth so it is off the ground. The next stage is too

decide how high off the ground it should be. This will help the

point of sale to be more ergonomic. I have three suggested

heights: -Hip -Chest -

Shoulder.Also i have found that tilting a point of sale can

improve the Way that it is presented. For this i could the point of

sale at a minute tilt either: Forward, level or back. This can

enhance the viewing, interacting and aesthetic properties of the

display.-I have chosen chest height and to display it at a

neutral angle.

46 - Usability: (Click here to play)I have created a short video that demonstrates how a

customer would interact with the point of sale. This will show the

various features that will hold the customer attention and the way

in which they would interact. Below is a written guide of

some customer behaviour that is to be expected in the short

video.1: Tests product in the mirror 2: Opens/reads

information card 3: Takes sample and/or 4: Removes product 5:

Scans QR code

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http://www.youtube.com/watch?v=xmQnoh4Lwd0&feature=youtu.be

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Evaluation2 43 5

Manufacture Plan

http://youtu.be/xmQnoh4Lwd0





Development

48 - Model making:I have used cardboard and Styrofoam as

modelling materials for the prototyping of my point of sale. On the

right is a picture of my initial model and then my prototype

after the developments and what it should look like/as an

idea for the final product. Creating a prototype/model has

been useful to determine the shapes, size and processes

involved to make the POS. Below them is a picture of testing the

finger joints.

47 - Aesthetics:This is an image of my point of sale with all of the

colour schemes applied to it from all of the components

that I have chosen a scheme for earlier on. This will be the

final colour aesthetic for the point of sale and is a good idea

of what it should look like once manufactured. I have also

included Images of the components that make up the

colour scheme.

49 - CAD/CGI:I have used CAD programs such as Pro Desktop and CGI imaging to project

my idea in a 3D digital way. These are displayed in the design view and in semi-colour

forms. This helps me to visualize my POS and will give me a better way in which to show my

point of sale.

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space




50 - Specification Check: Aesthetics:

Yes, during my aesthetic testing I found that this target market did Yes, I have include these branding colours in my design Yes, from user testing I know that is easily recognisable Yes, it displays this information and the info card provides further info Yes, I have included an image on the centre plate and information card

Yes, I believe that is correctly designed for use as a point of sale

Safety: Yes, with the expected caution of a customer it is not a health hazard Yes, It has been designed with a wider base than tall, so is very stable Yes, I am certain that my point of sale does not contain any of these Yes, with the joining techniques and adhesives, it should not fail too easily




Customer: Yes, I believe that it does as it has been closely designed to the brand Yes, I believe that it is from my aesthetic testing with users Yes, the info card requires the customer to open it and with QR


Function: Yes, during my testing I found out that the target market are attracted Yes, it does promote the brand with the colours, design and information Yes, I have include a section for samples that customers can take Yes, small features like the info card, QR code and mirror hold attention

Yes, I tested the ergonomics with my model/prototype and I believe it is



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Final Design

This page gives an idea of what my point of sale should look like

once manufactured. I have also highlighted the social, moral and

environmental aspects of my design.

Social:-I believe that this is an acceptable design to be put on display.

It does not contain any information, pictures or other content that would

be unsuitable for a young age group or other particular religious or cultural

grouping.

Moral:-I believe that it is acceptable to say that not everyone's skin is

in top shape. This product has been clinically proven that it does the job it

says it does on the box so it is not misleading and it is not on a false selling

point.

Environmental:-For my model making I used mostly cardboard and once I am

finished with my model it can be recycled or easily broken down. Acrylic is

plastic and can be recycled in certain places and finally once finished with, the

aluminium can be burnt down and remoulded. For my painting of components I

plan to use a non-toxic paint which if discarded with not damage/harm the

environment.

(mm)

(mm)

(mm)

FRONT

SIDE

TOP

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Product Placement

This page shows various pictures and images of what

My point of sale would look like in a shop environment

and on the L’Oreal Men Expert website.

(mm)

(mm)

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285 mm

200 mm

240 mm

60

mm

500 mm

125 mm

75 mm

265 mm

30 mm

80 mm

106 mm

7 mm

7 mm

200 mm

106 mm

200 mm

80 mm

240

mm

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40 mm

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40

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45 mm

20 mm

8 mm 8 mm

“ “ “ “

“ “ “ “ “

This page contains all of the necessary

dimensions and measurements needed

to manufacture my point of sale.

58 mm105

mm

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Manufacture Plan

Cutting List

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Part n˚

Description

Material

Length Width Height Unit cost

Quantity

1 Product holder Aluminium 240 mm 75 mm 125 mm £5.80 12 Centre picture Paper n/a 145 mm 68 mm 80p 13 Lower face Acrylic 240 mm 200 mm 3 mm £5.16 14 End face Acrylic 240 mm 3 mm 15 mm £2.87 15 Sample slide Acrylic 3 mm 105 mm 45 mm £6.20 46 QR code Paper 40 mm 40 mm n/a 5p 17 Angled face Acrylic 240 mm 80 mm 3 mm £2.60 18 24HR text Acrylic 3 mm 20

mm(each)

40 mm(each)

£1.60 4

9 Hydra text Acrylic 3 mm 50 mm(each)

80 mm(each)

£4.70 5

10 Main backboard

PVC 3 mm 485 mm 170 mm £6.53 1

11 Backboard Arc Acrylic 3 mm 15 mm 30 mm £1.00 112 Top face Acrylic 240 mm 200 mm 3 mm £2.90 113 End plate Acrylic 240 mm 3 mm 60 mm 80p 114 Front plate Acrylic 3 mm 500 mm 60 mm £4.87 215 L’Oreal text Acrylic 3 mm 20 mm 40 mm £2.46 616 Info card Acrylic 5 mm 106 mm 60+ mm £1.75 117 Mirror Acrylic 100 mm 70 mm 3 mm £1.10 118 Extruded

holderAcrylic 40 mm 75 mm 15 mm £1.20 5

(mm)

(mm)

(mm)

This table shows the specification for all of the components that

will need to be cut to make up the point of sale and it explains the

part, materials sizes, cost and quantity. The part n ˚ relates to the

matching number upon the image below.

Before bending

+ is the handle

From end to end

From end to end

1

Quantity: N˚ letters

Quantity: N˚ letters

Oval from points

J. Andrews


Evaluation2 43 5

Manufacture Plan

Plan of ManufactureNavigation:

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J. Andrews

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Stage 1:I will use Techsoft to mark out the backboard components of the main part, arc and text, to then send to be laser cut in the required colours in Acrylic.Stage 2:I will then use Dichloromethane to join the arc to the main backboard and then join the HYDRA text on.

Stage 3:I plan to then cut out a net of the rack from aluminium with a guillotine and then fold the sides up with a jig bender to create the rack shape.Stage 4:I will then use a flat file and wet & dry paper to rub and file down the aluminium surface and edges to remove any marks, imperfections and sharp edges to improve the finish.

Stage 5:I then plan to cut a stencil out of vinyl sheet and use it to spray paint the “L’O” onto the rack with a metallic based paint in the colours orange and white.Stage 6:I will use the same process for the small triangles: Guillotine, spray paint them orange and then use pop riveting to attach to triangles to the main rack.

Stage 7:I will use Techsoft to draw out the base components and laser cut it in cardboard to check it joins together.

Stage 8:Once I am sure all of the finger joints and components fit I will cut this out of acrylic in the laser cutter, in the required colours and join the sections and together with Dichloromethane.Stage 9:I will measure out and laser cut a strip of mirrored acrylic for the mirror component and then I will use a line heater to bend it to the correct angle.Stage 10:With the information that I have chosen, I will print it out onto the paper and use an adhesive to put the information onto the laser cut acrylic card. Stage 11:With the sample design that I have created, I will make the samples and then place them onto the POS.

Overview:Once I have completed these main steps I will only need to complete small tasks such as: Making sure that all the components join together and that every component has been completed and other small tasks.Quality Control Checks:During my manufacture I plan to carry out quality control checks. These will be small measurement and aesthetic checks that will make sure that my point of sale meets the specification and is completed to a high standard.

Manufacture Plan

15 sec30 sec

45 sec

Super glue

Araldite

Dichloro'

Grabbing Twisting Pinching Tilting Flipping

0

1

2

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4

5

6

EaseComfort

Development Testing

(mm)

(mm)

(mm)

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36 - Usability (Page 46):To decide on the right holding system for the samples I carried out a small test. This involved seeing how long and easy it was to fill it up with samples from a staff point of view and the time to arrange samples so they are aesthetically good. My conclusion is shelves are the best over loose and the grid alternatives.

18 - Usability (Page 39):I used a model of my rack and ran a small test to see the ways in which customers can remove the products for purchase and then judge them out of ease and comfort. The methods I used were grabbing, twisting, pinching, tipping and flipping My conclusion is that pinching and tilting are the most ergonomic.

11 - Construction (Page 37):To decide which adhesive to use i carried out a small scale test. I got some scrap pieces of acrylic (material of the text & backboard). I added a bit of adhesive on a separate bit of scrap acrylic and then gave them a strength test by pulling apart to see how long they lasted. My conclusion is that Dichloro’ is the best.

8 - Aesthetics (Page 36):I collected a list of the L’Oreal Men Expert text fonts. I then did a survey to shop customers to see which of the text fonts was most appealing and looked to be the most suitable. I have put my findings from the survey into a pie chart. I found that Corbel had the best response so that is what will be used for the POS.

15 - Manufacture (Page 38):To decide on which manufacturing method to use out of a net/by hand or welding/single parts I carried out a small test. This involved judging the methods by making miniature models out of speed, simplicity and safety. My conclusion is that manufacturing from a net is safer and simpler so I will use this method. 31 - Construction (Page 44):To decide on the assembly method for the base I ran a small test. This involved weighing up the ease of making it, the weight and aesthetic value. I then put their totals into a pie chart to which is the most suitable. My conclusion is that the section method is best as it is light/aesthetically good so I will use this. 38 - Usability (Page 46):I had a notice of concern of whether the backboard slope was a hazard, if a customer was to lean in too close. For a safety perspective I wanted to test this. I have done this by using a face like mould to knock the POS to see how safe it is. I also tested angle 2 and curve. My conclusion is that it is no significant hazard.42 - Usability (Page 48):I created a small four small information card mechanisms and then carried out a small test to see which is most ergonomic and easy to use. I simple tried opening and closing these and my conclusion is that the vertically sliding card was the best so I will be using this mechanism for my point of sale. 45 - Ergonomics (Page 49):I said in my specification that my POS needs to be rather ergonomic/comfortable to use. Once I had made the developments to my prototype I tested various parts of my design including the product, mirror, images, reading, the height. My conclusion is that my design is ergonomic for use as a point of sale.

6 - Usability (Page 35):I carried out research into which is a suitable place for my point of sale. It can vary by shop but I had the option of at the end of an isle or against a main wall. I looked at the areas of interest and footfall. My conclusion from this was to put the point of sale at the end of the isle as it had more footfall and interest.

Isle

WallFootfall

Interest

Arial

Aharoni

Corbel

Eu-phemia

2 Part

3 Part

Panels

Sections

Loose

Grid

ShelvesFill time

Arrang-ing

J. Andrews

SmallMedium

High

0

0.5

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2.5

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Original

Angle 2

Curve

Net-Hand Single parts

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4Speed

Simple

Safety

1min 2min

3min

Rotate

Diagonal

Horizon-tal

Vertical

Comfortable?

0

1

2

3

4 Yes

Mostly

No


Evaluation2 43 5

Manufacture Plan

Safety: -It shouldn’t have overly pointy or sharp features that could be a hazard to a customer-It should have a stable base that doesn’t fall over and can cope under a shop scenario-It shouldn’t have any harmful objects: biohazards, radioactive elements, fuel or chemicals

-It should be well built, in regards that it does not fall apart after a short amount of time

Function: -The point of sale should attract the target market it is aimed for-It should promote the brand and it’s range of products-It should have a tester/a way for the customer to trial the product-It should have some sort of interactive feature that in some way allows the customer to engage with the POS/product that holds their attention-It must be comfortable and ergonomic to interact with

Environment:-It should be in the male grooming section of a store like Boots-It should be placed by the L’Oreal Men Expert range of products-It should be placed in an area of medium to high footfall

Materials:-It should be made of suitable materials-It would be preferred not to be all the same material-The materials should look attractive and appealing

Size: -It should be fairly ergonomic to interact with, so not too high up or low down-It should be large enough to accompany the product that it is promoting-It should not be too tall and should have a considerably stable base-It shouldn’t be too big in the respect it will cost to much to display in floor space

Cost: -The point of sale should be of a moderate cost and not overly expensive-The materials must show quality to the brand but not be too expensive

Aesthetics: -It should look appealing to the middle aged man-It should have the branding colours of orange, silver, black and white-It should be easy to recognise as part of the L’Oreal Men Expert brand-It should display the brand & product names plus any other relevant information-It should contain an image that relates to the brand-It should have an appropriate lay out for a point of sale

Designer, user and client response:

Client:I sent some pictures of my design to L’Oreal. They then replied back to me saying that it was a “viable display” that has the potential to be used as representation of the brand to display products in a “commercial shop environment”. However, they commented that it would need the “appropriate” modifications and improvements. Other comments included how “easy” and simple it was to use, also saying that it had an “appropriate use” of colour schemes to portray the brand. I also sent them a copy of the specification and they commented that the design fulfilled the specification requirements.

User:Phil: Commented that he liked “the visual attraction of the sample holder”. While he tested the POS he also said that “the information slide is very informative and enables me to understand the product better” and “I find it easy to pull up and interact with”. However, with the many positives, he commented that the point of sale looked “cheap” in places and would be better with the use of more aluminium.Justin: Described my point of sale as “a top quality design” and “it has enhanced my perspective on facial skincare”. He especially liked the colour scheme and said “the colours blend together well”. He also said that the POS helped him to remember the brand “more effectively”.

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Aesthetics: -Yes, during my aesthetic testing I found that this target market did-Yes, I have include these branding colours in my design-Yes, from user testing I know that is easily recognisable-Yes, it displays this information and the info card provides further info-Yes, I have included an image on the centre plate and information card -Yes, I believe that is correctly designed for use as a point of sale

Safety: -Yes, with the expected caution of a customer it is not a health hazard-Yes, It has been designed with a wider base than tall, so is very stable-Yes, I am certain that my point of sale does not contain any of these-Yes, with the joining techniques and adhesives, it should not fail too easily

Size: -Yes, I have considered this in my ergonomics testing and found that it is-Yes, the product is clearly displayed on the point of sale-Yes, it has a wider than tall base so is stable and won’t fall over-Yes, I believe that my point of sale is not too large or big

Cost: -Yes, and it does not contain any un-necessary materials e.g. gold or silver-Yes, along with the acrylic I have used aluminium that adds a quality

Customer:-Yes, I believe that it does as it has been closely designed to the brand -Yes, I believe that it is from my aesthetic testing with users-Yes, the info card requires the customer to open it and with QR

Environment:-Yes, this will be the environment that it will be placed in-Yes, as I have said it could be on the end of an isle containing these-Yes, it could go either at the end of an isle or rather central location

Function: -Yes, during my testing I found out that the target market are attracted-Yes, it does promote the brand with the colours, design and information-Yes, I have include a section for samples that customers can take-Yes, small features like the info card, QR code and mirror hold attention

-Yes, I tested the ergonomics with my model/prototype and I believe it is

Materials:-Yes, I believe that the materials that have chosen are suitable-Yes, I have used more than one just material, aluminium, acrylic+-Yes, I believe that the choice of materials present the point of sale well

Customer: -It should aim at the same target market as the brand-It should be appealing for the middle aged man-It should have an interactive feature that engages with that target market

Designer:My opinion is that my point of sale turned out quite well. I believe that it meets my specification and the needs of the brand. This is because I have tested my product against my specifications and I have concluded that all of the points that I have set out to include have been incorporated. I also feel it is an attractive and appealing design to the target market and beyond. There are mostly positives to my design but there are always things that I could improve. Things that I would improve would to increase the use of aluminium on my design.

J. Andrews


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Safety: -It shouldn’t have overly pointy or sharp features that could be a hazard to a customer-It should have a stable base that doesn’t fall over and can cope under a shop scenario-It shouldn’t have any harmful objects: biohazards, radioactive elements, fuel or chemicals

-It should be well built, in regards that it does not fall apart after a short amount of time

Function: -The point of sale should attract the target market it is aimed for-It should promote the brand and it’s range of products-It should have a tester/a way for the customer to trial the product-It should have some sort of interactive feature that in some way allows the customer to engage with the POS/product that holds their attention-It must be comfortable and ergonomic to interact with

Environment:-It should be in the male grooming section of a store like Boots-It should be placed by the L’Oreal Men Expert range of products-It should be placed in an area of medium to high footfall

Materials:-It should be made of suitable materials-It would be preferred not to be all the same material-The materials should look attractive and appealing

Size: -It should be fairly ergonomic to interact with, so not too high up or low down-It should be large enough to accompany the product that it is promoting-It should not be too tall and should have a considerably stable base-It shouldn’t be too big in the respect it will cost to much to display in floor space

Cost: -The point of sale should be of a moderate cost and not overly expensive-The materials must show quality to the brand but not be too expensive

Aesthetics: -It should look appealing to the middle aged man-It should have the branding colours of orange, silver, black and white-It should be easy to recognise as part of the L’Oreal Men Expert brand-It should display the brand & product names plus any other relevant information-It should contain an image that relates to the brand-It should have an appropriate lay out for a point of sale

Aesthetics: -Yes, during my aesthetic testing I found that this target market did-Yes, I have include these branding colours in my design-Yes, from user testing I know that is easily recognisable-Yes, it displays this information and the info card provides further info-Yes, I have included an image on the centre plate and information card -Yes, I believe that is correctly designed for use as a point of sale

Safety: -Yes, with the expected caution of a customer it is not a health hazard-Yes, It has been designed with a wider base than tall, so is very stable-Yes, I am certain that my point of sale does not contain any of these-Yes, with the joining techniques and adhesives, it should not fail too easily

Size: -Yes, I have considered this in my ergonomics testing and found that it is-Yes, the product is clearly displayed on the point of sale-Yes, it has a wider than tall base so is stable and won’t fall over-Yes, I believe that my point of sale is not too large or big

Cost: -Yes, and it does not contain any un-necessary materials e.g. gold or silver-Yes, along with the acrylic I have used aluminium that adds a quality

Customer:-Yes, I believe that it does as it has been closely designed to the brand -Yes, I believe that it is from my aesthetic testing with users-Yes, the info card requires the customer to open it and with QR

Environment:-Yes, this will be the environment that it will be placed in-Yes, as I have said it could be on the end of an isle containing these-Yes, it could go either at the end of an isle or rather central location

Function: -Yes, during my testing I found out that the target market are attracted-Yes, it does promote the brand with the colours, design and information-Yes, I have include a section for samples that customers can take-Yes, small features like the info card, QR code and mirror hold attention

-Yes, I tested the ergonomics with my model/prototype and I believe it is

Materials:-Yes, I believe that the materials that have chosen are suitable-Yes, I have used more than one just material, aluminium, acrylic+-Yes, I believe that the choice of materials present the point of sale well

Customer: -It should aim at the same target market as the brand-It should be appealing for the middle aged man-It should have an interactive feature that engages with that target market

This page shows a picture of my design with the specification around it that I believe that have met. The black boxes are small comments that I have made about my final product and the bits of it that I like and that have turned out rather well.

Evaluation

J. Andrews

I am really pleased with how the colour scheme turned out and how the colours compliment each other really well and how it clearly represents the brand.

The aluminium rack looks very good. The spray painting with the vinyl stencil came out really well and it is obvious that the finish has been improved with the wet & dry paper.

I feel that the product is suited to the POS. By the colour scheme and by the design.

I am also pleased with the general design of my POS and how small features like the mirror, QR code and information card make it look more appealing.

The sample containment section was very complicated to produce on Techsoft but I believe that it is an aesthetically good, functional and sturdy component .

The finger joining method was successful and with the dichloromethane provides a solid base.


Evaluation2 43 5

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On the left you can see the comments that a user made during my model making and development section. I have taken these comments into consideration and then applied them to my design for manufacture in order to improve it. The user has then since reviewed the design and checked the area in which the improvement was applied and concluded that the design is better.

“It is difficult to visualise the product without having a picture or image on the point of sale”

“You can not see what the product is doing on your skin when you are testing it”

“The information is not sufficient and it would be good to know more about the product than just the name”

Evaluation

I have added a picture onto the centre of the POS and onto the information card

*The customer can now visualise the product and the images also help aid the aesthetic of the POS

I have now added a mirror onto the top section next to the product for the customers to use when testing

*Customers can now see the effects and benefits of the product on their skin while they are at the point of sale.

I have now added an information card that displays a selection of information about the product

*Customers can now understand the effects and benefits of using the product which is more informative

User Comment:

Application:

J. Andrews


Evaluation2 43 5

Manufacture Plan

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How to manufacture:

How it will be modified:

Modifications needed:

How to modify for batch production:

The point of sale contains too much acrylic that is visible which can make it look cheap and is also not excessively strong with just acrylic.

Although my design contains a QR code, it lacks other social media advertising, this is a problem as many potential customers use these but are not aware of the brand.The product holder becomes empty rather quickly which is a problem because it means that staff will regularly have to fill it back up with more products.

Once the point of sale has been finished with there is no way that it can be reused again because it has been designed to promote only one product. The design may be hard to deliver as it is rather large and not one consistent shape. This may cause it to either be damaged on have to pay extra for a larger sized delivery.

I would change my design so that there was a more comprehensive use of aluminium. I could use it to veneer some acrylic faces which would increase aesthetic value and strength and use it to make parts.I would change my design by adding the brands Facebook and Twitter addresses/image next to QR code to increase the awareness and productivity of the brand.

I would change my design so that the product holder could contain more products. This can be done by making it a double holder with two lanes of products instead of one.

I would change my design so that parts are interchangeable, meaning that text and information can be changed so that the point of sale can be reused with other products.I would change my design so that it could be disassembled for delivery in a way that scales it’s size down and would help stop damage during the delivery and reduce the amount of packaging for sustainability.

To do this I will etch out the pieces onto the aluminium by using a laser cutter and then cutting them out. Then using an adhesive like araldite to glue them on top or to make a backboard brace for strength.

As I said I will use a laser cutter to etch out the dimensions which would be quicker and then use a cutting jig which would be ideal for batch production due to the speed and quality against by hand.To do this I will print out the

Facebook & Twitter logos and the addresses/name to follow. I will need to get the images and then use a printer with durable paper and use glue to bond it to the POS.

Before printing I can put many of these logos and addresses onto one document so that little paper is wasted. The excess can then be recycled which is good for the environment and sustainability.To do this I will use the

same manufacturing process as before apart from when cutting out the net of the holder, where i will double the width, allowing double as many products to be displayed.

I would use a similar method with that of the aluminium veneering. I will use a laser cutter to etch the dimensions and then use a cutting jig which would suit production in batch as it is more efficient.

To do this I will create new product packets. These will be produced in the same way as the text, pictures and information but will be specific to a different product.

As I intended to originally I will use a laser cutter to create the text, and the images and information can be printed compactly together on a page so saves time and paper. To do this I will manufacture

and deliver the POS in components that can then be easily assembled by a member of staff in the shop. Being compact allows more protective material and a lower delivery cost.

I will create only one component in the batch in at one time meaning a more efficient production as you only focus on making one part for the whole batch until you focus on the next component for the batch.

This page shows the modifications I would make to my point of sale and how to incorporate them into the design and manufacture.

J. Andrews


Evaluation2 43 5

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J. Andrews

Jonathan Andrews


Evaluation2 43 5

Manufacture Plan

Business

J. Andrews AS DT