20
1 Figaro Digital LONDON : 2011 iCrossing @icrossing_UK I’ve seen the Digital Future {Lincoln Steffens} http://goo.gl/kxYn1 http://goo.gl/kxYn1

I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

Embed Size (px)

DESCRIPTION

Paul Doleman, CEO iCrossing UK, presentation at this months Figaro Digital Healthcheck event - March 2011

Citation preview

Page 1: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

1

Figaro Digital LONDON : 2011

iCrossing

@icrossing_UK

I’ve seen the Digital Future {Lincoln

Steffens}

http://goo.gl/kxYn1http://goo.gl/kxYn1

Page 3: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

33

It must be content at the centre of online marketing

http://goo.gl/Zu4vW

Page 4: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

44

and brands, corporations, and governments behaving like people - living in networks

http://goo.gl/Zu4vW

Page 5: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

55

http://goo.gl/oosNX

Best. Content. Ever.

Page 6: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

66

Best. Content. Ever.

http://goo.gl/oosNXhttp://goo.gl/oosNX

Page 7: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

77

Brands compete in attention markets

http://goo.gl/1yvK2http://goo.gl/1yvK2

Page 8: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

88

The Heath-Robinson School of

digital marketing

http://goo.gl/0Htpghttp://goo.gl/0Htpg

Page 9: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

9

9

Content should be represented throughout the planning process.

http://goo.gl/UPN8xhttp://goo.gl/UPN8x

Page 10: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

10

10

From research...

http://goo.gl/TifxWhttp://goo.gl/TifxW

Page 11: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

11

11

...to completion.

http://goo.gl/UqWJAhttp://goo.gl/UqWJA

Page 12: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

12

12

Understand.Be useful.Be present.

http://goo.gl/7rb1khttp://goo.gl/7rb1k

Page 13: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

13

13

Turn digital marketing on its head.

http://goo.gl/52DJnhttp://goo.gl/52DJn

Page 14: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

14

14

On-site|off-siteBuild|CreationCreating|Curating

http://goo.gl/nA426http://goo.gl/nA426

Page 15: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

15

15

EDITORIAL

MindsetProcesses Distribution

http://goo.gl/1yvK2http://goo.gl/1yvK2

Page 16: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

16

16

A content centric, “brands as

publishers” approach for Ann Summers,

MORE TH>N, Manchester City

http://goo.gl/1yvK2http://goo.gl/1yvK2

Page 17: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

17

17http://goo.gl/1yvK2http://goo.gl/1yvK2

Page 18: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

1818

Ournew e-book

http://goo.gl/g0frLhttp://goo.gl/g0frL

Page 19: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

19

And now...

Email: [email protected]: +44 (0)1273 827 700Website: www.icrossing.co.ukBlog: http://connect.icrossing.co.ukTwitter: @icrossing_uk

http://goo.gl/m31Hchttp://goo.gl/m31Hc

Page 20: I've seen the Digital Future... (Paul Doleman, Figaro Digital March 2011)

20

...some arguing.

Email: [email protected]: +44 (0)1273 827 700Website: www.icrossing.co.ukBlog: http://connect.icrossing.co.ukTwitter: @icrossing_uk

http://goo.gl/m31Hchttp://goo.gl/m31Hc