IMIA Lightning Talk 2016Holly Heintz Budd

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It's an exciting time to print maps because printing is

changing at lightning speed.

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Printers are at the forefront of digital and electronic

innovations

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We are uniquely positioned to share the benefits of these

new technologies.

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The industry is continually evolving to meet the needs of its consumers, communities,

and the environment.

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Innovations provide us with the way to fill market needs for map printing in ways that

we never could before.

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We use Ink Jet for personalization

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We can do 1, 2 or 20 maps economically.

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Digital technologies: one side now approaching two sides

and folded.

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The most exciting innovation is the diversity of stocks that we can run on ink jet now. In

the past, the selection of paper was narrow and not

suited for maps. www.whmap.com

We have learned to take traditional map stocks like

nautical chart paper, high wet strength, vinyl, and paper tiger and get good results with inkjet.

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The old paradigm: there are three aspects to every

printing job, price quality and service, (emphasis on speed) under the old paradigm, You

could have any two.www.whmap.com

Lots of improvements in technology that have

improved the quality and speed of turnaround times

(service). www.whmap.com

As manufacturing picks up in North America, it is increasing

demand on the printing industry.

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As the economy steadily improves there is more

advertising which is good for the printing industry.

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Don’t be surprised if the cost of printing goes up: if we get protectionist trade policies

and tariffs, the cost of materials will increase. This will be especially Significant

in long term contracts.www.whmap.com

There is a trend for increased hard copy product, driven by some of the players that led

the charge for all digital product.

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Map publishers are coming to realize that there is a need for hard copy product as a result

of recognizing the vulnerabilities in their IT

network. www.whmap.com

As some cartographic product transition from a wholly

digital environment to a dual digital/hard copy, printing

becomes more than just an expense, it is now value

added. www.whmap.com

The best things about printing is you, the customer: You are

interesting and creative people with great ideas. It is

always exciting help you meet your goals!

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Better Methods for Better Maps

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