Mega Project Presentation On

ITC Company

Presented to : Mr. Pradeep Joshi

Presented by : Amit Shukla

Priya Rani

Rakesh Pande

Rao Shakir

Student : Master of Business Administration (M.B.A.)1st year

Quantum School of Business,

Roorkee, Uttrakhand (INDIA)

Date : 15th November2014

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ITC AT A GLANCE

• Industry: Conglomerate; Public• Founded: On August 24,1910 • CEO: Yogesh Chander Deveshwar• Headquartered: Kolkata; West Bengal• Employees: 25,959 app.• Diversification: FMCG, Hotels, Paperboard and

Packaging, Agri Business & IT

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HISTORY OF ITC

• 24 AUG1910 – ITC incorporated under the name of ‘Imperial Tobacco Company of India Limited’.

• 1925 – Started Packaging and Printing business beside cigarette manufacturing

• 1975 - started HOTEL BUSINESS as ‘ITC- Welcome Group Hotel Chola’

• 1979 – started Paperboard business

• 2000-10 – started manufacturing Greeting, Gifting and Stationary Products

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FMCG

• Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost

• Though the profit margin made on FMCG products is relatively small, they are generally sold in large quantities, thus the cumulative profit on such production can be substantial

• Examples such as soft drinks, over the counter drugs, toys, processed foods and many other consumables.

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FMCG Companies in India • Hindustan Uniliver• ITC • Amul• Godrej Consumer Products limited • Dabur India Lit.• Emami• Colgate Palmolive India Limited• Zydus Wellness• Britannia • Wipro• Cavinkare• Parle Agro• Nirma 5

Vision & Mission

• VISION- Sustain ITC’s position as one of India’s most valuable co-operation through world class performance, creating growing values for the Indian economy and the companies stakeholders

• MISSION- To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior & sustainable stakeholder value

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Board of Directors

• Chairman : Mr. Y C Deveshwar

• Executive Directors : Nakul Anand, P V Dhobale, K N Grant

• Non Executive Directors : A Baijal, S Banerjee, A Duggal, A V Girija Kumar, S H Khan, R E Lerwill, S B Mainak, S B Mathur, P B Ramanujam, S S H Rehman, Meera Shankar, K Vaidyanath

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Logo Of ITC

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CIGARETTE AS STARTERS

• Insignia• India Kings • Classic• Gold Flake• Silk Cut• Navy Cut• Scissors• Capstan• Berkeley• Bristol• Flake

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Some other products of ITC

• Classmate

• Ashirvad

• Tobacco products

• Vivel, Fiama di wils, Superia

• Wills lifestyle and John Players

• Mangaldeep agarbatti and Aim safety matches

• Candyman and Dark Fantasy

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Organization Structure

• Board of Directors : Strategic supervision

• Corporate Management Committee : Strategic Management

• Divisional Management Committees : Executive Management

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Organization Strategy

• Corporate Strategy

• Innovation Strategy

• Marketing Differentiation Strategy

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Quality scale

• ISO 9000(International Organization for Standardization)

• ISO 14001 for environmental management

• OHSAS 18001 for occupational health and safety management

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SOCIAL INITIATIVE

• Generates livelihood for 5 million people• ITC’s E-choupal benefits over 4 million farmers• ITC’s Farm and Forestry initiative have greened over 125,000

hectares of barren land creating 56 million person days of employment

• ITC’s Watershed Development programme brings water to over 90,000 hectares of land which are dry and water stressed area

• Imparting education to Farmers,Women,Children and other backward Un-Educated class

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Interesting Facts

• WOW(Wealth Out of Waste Campaign)

• Carbon Positive for nine years in a row

• Water Positive for twelve consecutive years

• Solid Waste recycling for last seven years

• FSC-CoC(Forest Stewardship Council-Chain of Custody)

Certified

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Role of ITC in India

• Improve the standard of living• Creation of Employment• Contribution in the revenue• Produce good quality products• Deals in various products that are useful in the development of

the society• Contribution to the general welfare of society• Development of human resources• Reduce disparities among nation

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CONCLUSION

• ITC promoting their brands through advertisement campaign as well as door to door promotion.

• ITC is also focusing on retailers and wholesalers to promote

their brand.• The demand for their product is very low,because people don’t

know about their brands very well.• ITC knows their weakness in personal care market,so they are

applying new concept to overcome their weakness.• ITC now offering more margin,exiting offers and long credit

period to retailers and wholesalers.

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