It is Important to Understand That

Marketing and Selling Go Hand-in-Hand

• It is true that you can have sales at your business without ever spending a dollar on marketing.

• It is true that customers may find you even if you never advertise.

However, it is not true that your company can be successful or profitable working in this way.

You can do this by thinking of situations where you have been the customer.• For example, what if you needed to hire

an electrician for your home.

• Most likely, you will begin looking for a professional by consulting the internet, the telephone book, or local advertising.

Instead of thinking of your business as the owner, try looking at it from a customer's perspective.

In the process of looking, your eyes are going to be drawn first to the actual advertisements.

• If a professional took the time to advertise in local venues, you will most likely remember their name when you need them.

Now that you have thought of marketing from the customer's perspective, step back into your own shoes and think about your business.

As you can see, your sales are directly affected by the amount of marketing you do. Whether you choose to market via phone book or newspaper advertisements, or you choose to send out brochures and flyers, you will definitely see a jump in your sales.

Marketing is vitally important to your business, and you will quickly see that sacrificing to free up funds to pay for marketing will gain you a much better cash flow in the future.