11
Presentation on “How to Choose a Research Method?” Presented by: SPSS Name Registration No. Shiropha Kawsar Chy. 2009731009 Prodyut Porag 2009731014 Md. Monirul Haque Suman 2009731047 Shakhawat Hussain Dipu 2008731005

It is an assignment part of BBA program of Department of Business Administration, Shahjalal University of Science & Technology (SUST) , Bangladesh. 3. how to choose a research method

Embed Size (px)

Citation preview

Page 1: It is an assignment part of BBA program of Department of Business Administration, Shahjalal University of Science & Technology (SUST) , Bangladesh. 3. how to choose a research method

Presentation on“How to Choose a Research Method?”

Presented by: SPSSName Registration No.

Shiropha Kawsar Chy. 2009731009

Prodyut Porag 2009731014

Md. Monirul Haque Suman 2009731047

Shakhawat Hussain Dipu 2008731005

Page 2: It is an assignment part of BBA program of Department of Business Administration, Shahjalal University of Science & Technology (SUST) , Bangladesh. 3. how to choose a research method

DefinitionResearch methods are the tools that are used to collect data. Before deciding which would be the most appropriate methods for the research, the researcher needs to find out a little more about these tools.

Procedures used in making systematic observations or otherwise obtaining data, evidence, or information as part of a research project or study.

Page 3: It is an assignment part of BBA program of Department of Business Administration, Shahjalal University of Science & Technology (SUST) , Bangladesh. 3. how to choose a research method

Types of Research MethodsInterviewingFocus groupsQuestionnairesParticipant observation

Page 4: It is an assignment part of BBA program of Department of Business Administration, Shahjalal University of Science & Technology (SUST) , Bangladesh. 3. how to choose a research method

Interviewing

An interview is a conversation between two or more people where questions are asked by the interviewer to elicit facts or statements from the interviewee. The most common types of interview are unstructured, semi-structured and structured interviews.

Page 5: It is an assignment part of BBA program of Department of Business Administration, Shahjalal University of Science & Technology (SUST) , Bangladesh. 3. how to choose a research method

Unstructured InterviewsUnstructured or in-depth interviews are sometimes called life history interviews. In this type of interview, the researcher attempts to achieve a holistic understanding of the interviewees’ point of view or situation. This type of interview can only be used for qualitative research.

Page 6: It is an assignment part of BBA program of Department of Business Administration, Shahjalal University of Science & Technology (SUST) , Bangladesh. 3. how to choose a research method

Semi-structured interviewsSemi-structured interviewing is the most common type of interview used in qualitative social research. In this type of interview, the researcher wants to know specific information which can be compared and contrasted with information gained in other interviews.

Page 7: It is an assignment part of BBA program of Department of Business Administration, Shahjalal University of Science & Technology (SUST) , Bangladesh. 3. how to choose a research method

Structured interviewsStructured interviews are used frequently in market research. The interviewer asks you a series of questions and ticks boxes with your response. Structured interviews are used in quantitative research and can be conducted face-to-face or over the telephone, sometimes with the aid of lap-top computers.

Page 8: It is an assignment part of BBA program of Department of Business Administration, Shahjalal University of Science & Technology (SUST) , Bangladesh. 3. how to choose a research method

FOCUS GROUPSFocus groups may be called discussion groups or group interviews. A number of people are asked to come together in a group to discuss a certain issue. The discussion is led by a moderator or facilitator who introduces the topic, asks specific questions, controls digressions and stops break-away conversations.

Page 9: It is an assignment part of BBA program of Department of Business Administration, Shahjalal University of Science & Technology (SUST) , Bangladesh. 3. how to choose a research method

QUESTIONNAIRESClosed ended question (for quantitative

research)

Open ended questions (for qualitative research)

Combination of both.

Page 10: It is an assignment part of BBA program of Department of Business Administration, Shahjalal University of Science & Technology (SUST) , Bangladesh. 3. how to choose a research method

Participant ObservationIn participant observation,

however, the researcher becomes much more involved in the lives of the people being observed.

Page 11: It is an assignment part of BBA program of Department of Business Administration, Shahjalal University of Science & Technology (SUST) , Bangladesh. 3. how to choose a research method

Choosing methodsQuantitative- Questionnaire or Structured interview.

Qualitative- Unstructured interview, Semi structured interview, Group interview or Observation.