Embed Size (px)
DESCRIPTION
Brian Inkster's lecture to the Students on the Diploma in Legal Practice at the University of Glasgow on IT and Marketing in the Legal Profession with a particular emphasis on Personal Branding. Stuart Baggs, small fish in the big internet pond, bigger fish in that pond, social media and Web 2.0 all get a mention.
Citation preview
University of GlasgowSchool of Law
Diploma in Legal Practice
27 January 2011
Brian Inkster
IT and Marketing in the Legal Profession
Personal Branding
IT and Marketing the Legal Profession
Do you know who this is?
©BBC/TALKBACK THAMES
IT and Marketing the Legal Profession
Stuart Baggs – The Brand?
©BBC/TALKBACK THAMES
IT and Marketing the Legal Profession
You are the fish
IT and Marketing the Legal Profession
The internet is a big pond
IT and Marketing the Legal Profession
How do you get noticed in that pond?
IT and Marketing the Legal Profession
‘Most lawyers are pathologically late adopters of IT. Despite promising, early successes, until the worth of an emerging technology is proven beyond reasonable doubt it will not generally be embraced by the legal world’
Richard Susskind
IT and Marketing the Legal Profession
IT and Marketing the Legal Profession
Are you on facebook?
IT and Marketing the Legal Profession
Are you on Twitter?
IT and Marketing the Legal Profession
Are you on LinkedIn?
IT and Marketing the Legal Profession
Are you on Quora?
IT and Marketing the Legal Profession
Do you have your own website/blog?
IT and Marketing the Legal Profession
Will you be found on Google?
IT and Marketing the Legal Profession
Scottish law students making waves
Strathclyde UniversityStirling UniversityGlasgow University
IT and Marketing the Legal Profession
The Anonymous Scots Law Student
IT and Marketing the Legal Profession
IT and Marketing the Legal Profession
Alistair Sloan
IT and Marketing the Legal Profession
IT and Marketing the Legal Profession
IT and Marketing the Legal Profession
IT and Marketing the Legal Profession
Michelle Hynes-Mcilroy
IT and Marketing the Legal Profession
legaleaglemhm.wordpress.com
IT and Marketing the Legal Profession
IT and Marketing the Legal Profession
IT and Marketing the Legal Profession
IT and Marketing the Legal Profession
What we have been doing at Inksters
IT and Marketing the Legal Profession
inksters.com/ournews
IT and Marketing the Legal Profession
inksters.com/scotslegalnews
IT and Marketing the Legal Profession
youtube.com/inksterssolicitors
IT and Marketing the Legal Profession
linkedin.com/company/inksters
IT and Marketing the Legal Profession
linkedin.com/in/brianinkster
IT and Marketing the Legal Profession
twitter.com/inksters
IT and Marketing the Legal Profession
twitter.com/scotsproperty
IT and Marketing the Legal Profession
twitter.com/shetlandhomes
IT and Marketing the Legal Profession
twitter.com/scotsfamilylaw
IT and Marketing the Legal Profession
twitter.com/croftinglaw
IT and Marketing the Legal Profession
twitter.com/thetimeblawg
IT and Marketing the Legal Profession
twitter.com/brianinkster
IT and Marketing the Legal Profession
twitter.com/GusMacaulay
IT and Marketing the Legal Profession
twitter.com/kdsimmonds
IT and Marketing the Legal Profession
twitter.com/louisefk
IT and Marketing the Legal Profession
twitter.com/iain_inksters
IT and Marketing the Legal Profession
peninsulawyer.com
IT and Marketing the Legal Profession
thetimeblawg.com
IT and Marketing the Legal Profession
Also on other websites
Press ReleasesLegal ArticlesWebinarsPodcastsGuest Blog Spots
IT and Marketing the Legal Profession
...and coming soon at Inksters
E-newslettersCrofting Law BlogFirst Time Buyers BlogFacebook pageMoviecom.tv
IT and Marketing the Legal Profession
Result = A bigger fish in the internet pond
IT and Marketing the Legal Profession
‘Clearly, and the data in your post makes this point many times over, young lawyers need to teach themselves how to use social media for their careers. They cannot wait for their firms to catch up–not if they wish to build self-sustaining practices, not if they wish to survive this economy and the coming revolution in the delivery of legal services.’
Betsy Munnell commenting on Law Firm Twitteratigate at The Time Blawg
Brian Inkster
Inksters SolicitorsGlasgow
inksters.com/brian
