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www.irevolution-group.com Empower your e-Retail The world's only solution leveraging expertise and SaaS tools to boost your business in the digital world. Powered by

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www.irevolution-group.com

Empower your e-RetailThe world's only solution leveraging expertise and

SaaS tools to boost your business in the digital world.

Powered by

www.irevolution-group.com

Your organization has dealt with historic retailers for fifty yearsnow. You have reached a very high degree of mastery in thatsport. However, rules of the game are changing, fast. Countriesborders are vanishing, entry barriers have been lowered and bigconcepts like shelf space profoundly mutated when entering thedigital world of business. E-retailers come for nothing less thanthe lion’s share and you definitely need to level up.

iScore offers you a 360° solution to professionalize your e-Retail Channel

DRIVE YOUR E-KEY ACCOUNT MANAGER INTO DIGITAL WORLD

CHALLENGE YOUR E-RETAILERS TO ACCELERATE ONLINE SALES

STRUCTURE AND PROFESSIONALIZE ECOMMERCE CHANNEL

« Key account managers are… key. They are, in that matter, theorganization’s spearhead that needs to be sharpened to restoreleveraging power in negotiation with e-retailers. Their competenceis instrumental as nobody else is a better fit to assume the position.iScore provides them with a comprehensive, proven playbook, whileyou get clear, factual view on your sales team skills. They test, learnand build muscle. You benefit from a seasoned digital salesteam able to go down where business is good.»

“Among everything, eCommerce has changed business scale.Geographical boundaries are no longer a valid reference point tostick with. This new complexity can provoke costly mistakes,regarding both sales and brand. No doubt you need to expand youreCommerce channel management accordingly. iScore allows you todeal with the matter at a whole new level that fits with thecompetition out there.”

« Sell more. Secure better margins. In the end, it is all about moneyyour organization is making. The digital world sometimes sets aheavy toll to its golden lands and e-retailers are the gatekeepers.You need to do more than business with them. You need to forgepartnership. iScore allows you to establish and maintain a balancedrelationship with e-retailers. A relation of equals within which trust ischallenged and respect of commitments is monitored. Setting andfollowing mutually beneficial objectives, you reach new heights inyour online sales. »

www.irevolution-group.com

The 6 Steps to master your e-Retail Channel

CHALLENGE YOUR ORGANIZATIONEngage the change involves the rightorganization: the e-Retail channelchallenge a lot of elements of yourexisting process, from thesegmentation of your resellers to themanagement of your sales force.You need to know where you are (at theleadership level) to engage actions &perform in your business units.

With iScore, we propose you onlinetools & expertise to analyze where youare, what need to be prioritize andengage your transformation plan.

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2 EVALUATE & ENHANCE YOUR SALES TEAM DIGITAL MATURITY

People are key for sales performance.However, BU managers and KeyAccount Managers who deal with youre-retailers are not necessarily digitalexperts. To increase sales teamefficiency, you need to accuratelyassess their web & mobile fluency... andmeasure their level of mastery of digitalpractices.From that assessment, you willimplement actions to fill up the gaps:recruitment, training and coaching thatmake these key positions performbetter and demanding more from youre-retailers.

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E-RETAIL IS DETAILHow to better negotiate with an a e-retailer if youdon’t know exactly its positioning towards itscompetitors and the level on partnership you canestablish ? Depending on the maturity of thispartnership, you will act on the appropriate leversthat will enhance the level of involvement yourdigital retailers. You will precisely monitor andcontrol the execution of merchandising and salespolicy by each e-retailer.

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4 EMULATION & SHARINGYour sales team around the globe willcapitalize on best practices theydetects by testing new tactics everymonth with their customers.

Foster innovation and emulationamongst your BUs around the "Test &Learn" approach!

PARTNERSHIP EXECUTION

In this half of the assessment,

we consider the relationship between the brand

and its retailer.

In this half of the assessment, we consider the quality of the retailer execution towards its shopper.

Digital Retail

Digital Sales Improvement

Improving Product Data Quality

Putimagesoftheproduct packs

Ensureall imagesshowthepackformatbeingpurchased.Theremustbeanimageoftheactualunitwhichtheshopperisaddingtocart(e.g.6packofwater,notjustasinglebottle)

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KEY BELIEFS CONSTITUTIONE-commerce is a fast moving world:what works today will not necessarilywork tomorrow, what is good in acountry can be bad in another one. Youneed to challenge your opinions tobuild strong Key Beliefs.

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6 ROLL-OUT FAST & WORLDWIDETo make such a strategic projectsuccessful, it is key to select prioritymarkets, according to objective criteriabased on opportunities and constraintsin each country or region of the world.

Then the project will be fully deployedby waves of countries with adaptationof the organization, sales teams skill up,tools setup with training & coaching.

BEST IN CLASSADVANCEDFOUNDATIONEngage Best in Class assets

Continue with advanced topics

Start with the Basics

And you will have to checkthat on a day-to-day basis:indeed, Key Beliefs willchange as your digitalbusiness evolves.

www.irevolution-group.com

A SaaS platform to analyze inputs and drive actions

Team training & e-Retail governance coaching

E-Commerce Expertise with Models, Key Beliefs & Best Practices

About

iRevolution provides SaaS Platforms & Expertise to Inspire Startup Spirit in Worldwide Companies!

We created Methodology, Tools & Models to engage in few months thousands of people of a company in dozens of countries. And this has never been done before.

Our International Expertise for Digital Transformation is deployed for large companies such as :

SOLUTIONS TO DRIVE DIGITAL TRANSFORMATION

To know more : www.irevolution.com