Embed Size (px)
DESCRIPTION
While still in the process of being readily accepted in all organizations, a large majority of organizations would answer a resounding “yes!”. Two skills that come up often are communication and collaboration, sounds easy enough, but in today’s rapidly changing workplace people are now checking in from all over the world at different times and on all kinds of various devices, rather then physically coming in to the workplace and interacting. Businesses can implement social technology, namely social media, not just to increase brand awareness or for marketing purposes but to allow a much more efficient and effective scenario for communication and collaboration. Join Lance Haun, Editor of Starr Conspiracy, as he will be covering key topics such as, how organizations are adopting social tech, what social technologies can and can’t do when it comes to information exchange, and why you should evaluate your organizations use of social technology.
Citation preview
+
The Path to High Performance is Paved with Social Collaboration
Lance HaunThe Starr Conspiracy
+What we will be talking about:
Why collaboration and why now?
Demonstrate how social media can blaze new paths for information exchange
Review a case study of organizations that leveraged social collaboration
Next steps
+Who is this guy?
Former HR guy for seven years
Former editor for ERE Media and contributor to TLNT.com
Currently: Editor with The Starr Conspiracy
+
Thesis: Social Collaboration drives not only high individual performance, but high organizational performance as well
+Why Collaboration?
+A distributed workforce is becoming the norm
More organizations are using distributed work to accomplish business objectives
Reasons include: Globalization pressures Employer costs Employee demand Increase in technology use
Staying connected is a challenge
+Collaboration isn’t optional —A look at the stats
Almost 90% see their collaborative efforts as highly productive
Over 90% like to work in teams, most preferring to do so from a location of their choosing
Most believe technology can bridge the gap
Meetings Around the World: The Impact of Collaboration on Business Performance, Frost & Sullivan
+Pre-social technologies like email don’t actually help
“Employees in virtual environments may develop perceptions of exclusion or isolation due to their need to rely on technology to communicate with others; common forms of communication technology (e.g., email) do not provide a high level of information richness and can inhibit social exchange”
Busch, E., Nash, J., & Bell, B. S. (2011). Remote work: An examination of current trends and emerging issues. Center for Advanced Human Resource Studies, Cornell University
+Why social?
+Social is …
A technology that allows people to interact with ease across physical divides
A philosophy that believes that adding social enhances an integral part of the human experience
A set of platforms that can encourage sharing, collaboration, and high performance
+The general social media landscape
Adoption curve: mainstream, trending toward laggards
Networks used: Facebook, Twitter, Google+
Tools: HootSuite, Tweetdeck
Adoption curve: early adopter, trending to mainstream
Networks used: LinkedIn, Quora, Twitter
Tools: Argyle, Radian6
Consumer Enterprise
+A different take on social
Social traditionally a promotion channel (marketing and recruiting)
Secondarily, can be used to enhance support
When most people talk about social, this is what they mean
+A different take on social:Collaboration
Using social as both a collaboration tool and an indicator of high performing employees
Focusing on user’s skills being built by using social media
Encouraging employees to use social as an enhancement to their toolbox
+How can social help?
+Why social collaboration?
Social naturally encourages Communication skillsTechnology skill developmentTime management skillsSharing and collaborative focusPerformance focusUnderstanding of data
+Why social collaboration?
Communication and collaboration are two skills employers want the most
A very close second: familiarity with current technologies
People who can manage all of these concepts
+Building the social case: Training and development
Reduced training costs
Greater training effectiveness
Continuous skill enhancement and self-directed learning
No positive effect on learning or development
Unequal access or usage
Positives Negatives
+Building the social case: Knowledge transfer
Fast and inexpensive dissemination of
Information
Easy sharing of knowledge from few to many
Unequal access or usage
Too much information
Quick spread of negative or private information
Positives Negatives
+Building the social case: Creativity and problem solving
Increased problem solving accuracy and speed
Innovation spread throughout organization with minimal effort
Consensus process slows decision-making
Consensus leads to pursuit of poor choices; lack of critical thinking
Positives Negatives
+Possible speed bumps
People won’t always be smart about it
Some don’t want to participate
Resources could be devoted to other programs
Time waste?
+Tools to consider
Internal Enterprise social collaboration tools like Infor
Ming.le
External LinkedIn groups Quora
+Social collaboration is rocket science
+Case Study: Boeing-Rocketdyne SLICE
Background: A team made up of a variety of professionals from different companies collaborated from different geographic locations to create an optimized rocket engine
Malhotra, Arvind; Majchrzak, Ann; Carman, Robert; Lott, Vern (2001). Radical innovation without collocation: A case study at Boeing-Rocketdyne. MIS Quarterly.
+Strategy Setting
Set out first to understand the strategy across three companies
Set responsibilities and accountabilities at the very beginning
Set foundation for open sharing of information
+Technology Used
Online collaborative notebook
A project vault with shared files
Twice weekly teleconferences (not originally planned)
+Issues Faced
The ability to meet face-to-face on occasion was still necessary
Organization and order of ideas not easily apparent
Other tasks and multitasking interrupted set meetings
SLICE had to restructure to meet requirement and enhance the experience
+Results
Duration: 10 months
No more than 15% of any one member’s time
Each member working from a different location
Designed an optimized rocket engine with fewer parts and a 14-fold decrease in manufacturing costs
Highest quality performance in the industry at the time
+Learnings
Multimodal communication
Technology enabled
Collaboration as the goal
Expectation set at the front
Flexibility
+Conclusion
+To recap:
Assess your understanding of social within your role and company
Examine how social media and collaboration can help drive new learning and performance management initiatives
Understand how companies are leveraging social collaboration within their organization
Consider next steps
+Next steps
Assess your current use, organizational comfort with social media
Investigate several different tools and beta test with trusted users
Measure beta results, recalibrate
Roll out to staggered areas of the business
Measure and optimize your process continually
+
Thanks!This was fun
Lance Haun
(206) 801-1348
lancehaun.com
thestarrconspiracy.com
