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For many marketers the social web is nothing more but a new channel to reach more eye balls and create the coveted thing called "buzz." Diva Marketing post expands the discusses about the social media conversational hoax. http://ow.ly/1vASg Presentation was created for Charleston Chapter of the American Marketing Association .
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Bloomberg Marketing© 2010
Utilizing Social Media:
A Relationship and Trust Building Tool in Marketing Efforts
Or
Is Social Media
A Conversational Hoax?
Bloomberg Marketing© 2010
Your father wouldn't want to hear this, Sonny.
This is business not personal. ~Tom Hagen
Bloomberg Marketing© 2010
Bloomberg Marketing© 2010
2009
Bloomberg Marketing© 2010
Bloomberg Marketing© 2010
We have become known to all who deal with us as people of integrity,
and that priceless asset is more valuable than anything else we possess.
James E. Casey, 1957 UPS Founder
Bloomberg Marketing© 2010
Community
Authenticity
Transparency
Respect
People want to know they matter.
Stories Listen Respond
Consistency
Social Media:
Corner Grocery Store Relationship
Bloomberg Marketing© 2010
Direct Relationships
Peer-to-peer Community
Kindness of Strangers
Paid Influence
4 Social Media Directions
1 Authentic Content Center
Social Media Marketing
Bloomberg Marketing© 2010
http://twitter.com/Ford
Alan Mulally, CEO
Ford Motor Company
Twitter Town Hall Meetings
Direct Relationships
Bloomberg Marketing© 2010
Peer to peer community
Bloomberg Marketing© 2010
Kindness of Strangers
Bloomberg Marketing© 2010
Paid Influence – FTC Regs
Bloomberg Marketing© 2010
Authentic Content Center
What Does Social Media Look Like To Your Organization?
Culture? People? Expectations?Enterprise?Strategy?
Bloomberg Marketing© 2010
Louie, I think this is the beginning of a beautiful friendship. ~ Casablanca
Bloomberg Marketing© 2010
Let’s Continue the Conversation!
Toby Bloomberg
toby at bloombergmarketing dot com
@tobydiva
Divamarketingblog.com
