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Is your business franchisable? The answers may surprise you
www.thefranchiseinstitute.com.au
Franchising enable you to leverage your success while
maintaining control
The Australian franchise industry
turns over in excess of
There are approx. 1500 franchise systems in Aus
$130,000,000.00
www.thefranchiseinstitute.com.au
SOME OF OUR RECENT CLIENTS INCLUDE:
SALTS OF
THE EARTH
RESIDENTIAL
GARAGE
DOORS
IT’S BIN
CLEANED!KUBARZ
BEVERAGE
CATERING
www.thefranchiseinstitute.com.au
Why franchise?
Because it’s one of the most cost effective and efficient methods of growing a business
www.thefranchiseinstitute.com.au
Franchising offers business owners:
capital with which to expand
network of motivated owners operators
group buying and advertising power
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The franchisor (business owner) is paid an
upfront fee in exchange for granting the rights to
another party (franchisee) to operate a new
business using the franchisor’s name, business
systems, knowledge and experience.
What is a franchise?
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The franchisor also receives ongoing royalty
fees, weekly monthly or yearly, for the duration
of the franchise agreement. Usually 4-5 years +
4-5 yr option.
Ongoing income
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• Regulated by a mandatory Franchising Code of Conduct.
• There are compliance costs – but regulates industry
• Easier to sell as they offer total turn key solutions
• Franchisor retains control of the business
• Great for building a brand in multiple locations
THINGS YOU SHOULD KNOW…
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What the difference between franchising and licensing?
Licensing is OK but NOT if your main reason is to
avoid costs and compliance
If your business has these 4 criteria then the LAW
deems it as a franchise & it MUST comply with the
Franchise Code of Conduct.
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1. An Agreement between the parties, written or oral.
2. A payment either up front or ongoing for the
provision of goods or services.
3. A marketing plan determined or controlled by the
franchisor.
4. Use of trademarks ,brands or names owned by the
franchisor.
WHEN IS IT A FRANCHISE?
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What does franchising a business involve?
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1. Franchise offering
2. Documentation of business systems
3. Training program
4. Code Compliant Legal documents
5. Franchise recruitment strategy
6. Marketing plan & collateral
7. Protect IP
8. Correct structure and model.
Every franchise business that turn over millions of dollars started off as an idea or a
small business (think McDonalds, Boost Juice or Jim’s
Lawn mowing).
Could your small business or business idea be the next big thing?
Is my business franchisable?
www.thefranchiseinstitute.com.au
profitable track record
market demand
long term potential
business systems - easily taught
franchisor has leadership skills
Is my business franchisable?
www.thefranchiseinstitute.com.au
20% Aus bus – trade day 1 as a franchise
19% franchise within 1st 12 months
Set up as company owned franchise - pilot
New businesses can also franchise
www.thefranchiseinstitute.com.au
Find out by having a Franchise Feasibility Review Process conducted for your business.
Is YOUR business franchiseable?
www.thefranchiseinstitute.com.au
1300 855 435www.thefranchiseinstitute.com.au