1. The Audacity of Listening

”We can't change the overall level of consumer spending, but we can focus on deepening our relationships with customers wherever we interact with them….We must find ways to win with the customers who are coming to us today.” Source: The Consumerist (http://consumerist.com/5084305best-buy-to-employees-survive-the-meltdown-by-making-customer-service-a-priority)

2. What is your purpose of visit?

“NEEDBIGGER PICS”

“NEEDBIGGER PICS”

“NEEDBIGGER PICS”

Is this our visitor?

Or is this our visitor?

http://www.4qsurvey.com

Four Core Questions

• Purpose of visit• Task completion• Open-ended VOC• Customer satisfaction

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Advanced Segmentation

• Path to site• Frequency of visit

• @ 4Qsurvey• @ mikewhitehouse1• @ zelljonathan• @ brianlafleche

come see us at booth 17