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**Full list of links featured in presentation can be found here: http://tinyurl.com/ahjwgu ** The presentation I gave to IPA Stage 2 course on "Tools for Desk Research". All very dull superficially, but when you delve into all the resources that are online it suddenly becomes more interesting. Some of this is noddy, but for thoroughness, I've included it all.
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Desk researchInspiration and Insights from the Internet
10.02.09
Planning is about Insight not Information
Beyond the Information Department:Research tools that you can use at your desk
IPA Information Centre
Professional Insight
Royal Mail Infobank(Free access to expensive professional insight tools)
Industry Info
Sector Specific Insight
Ideas Conferences
Business Insight
Digital Marketing Insight
User Experience Insight
Marketing Trends
Advertising resources
Blog research
Web Trends
Researching Search
Researching Social Bookmarks
Content Alerts
Traffic Tracking
Facebook App tracking
Buzz tracking
Social Media Overviews
Board trackers
Twitter Zeitgeist
Best Twitter Tools
Researching Video
Set up your regular info fix
Keep looking beyond the expected
Be targeted in your research
Planning is about Insight not Information
Ta muchly(any questions?)
