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Business of IP & Start-ups
By Dr. Kalyan C. [email protected]
www.bananaip.comWritings: www.kalyankankanala.com
TEDx talk: www.youtube.com/watch?v=w4hsVcFY51Y
Copyright, BananaIP, 2016
Nature of IP and FormsIP Subject
MatterTerm
Patents Inventions 20 yearsCopyrights original literary,
dramatic, musical or
artistic work, cinematograph
films, and sound recordings
Lifetime of the author or + 60
years
Trade Marks Business representations
Perpetual
Trade Secrets Any information PerpetualIndustrial Designs
Aesthetic features
15 yearsCopyright, BananaIP, 2016
Nature of IP and FormsIntegrated
CircuitsIC layouts 10 years
Geographical Indications
Indications of origin
Perpetual
Traditional Knowledge
TK- Biological -
Plant Varieties Plant varieties Trees and vines- 18 year
Extant varieties and others – 15
yrs
Copyright, BananaIP, 2016
Startups and IP• One Business Tool• IP Driven - IP Geared• Value of IPI. ExclusivityII. Business and Competitive ValueIII. Establish, Retain and Grow RevenuesIV. Licensing OpportunitiesV. Investment/FundingVI. Marketing/Business DevelopmentVII.Financial Valuation
Copyright, BananaIP, 2016
IP Integration• Awareness- 4/10• Protection- 2/10• Utilization – 2/10• Licensing-<1• Enforcement- 2/10• Valuation-2/10• IP Risk Management <1
Copyright, BananaIP, 2016
ExamplePharma Start-up –Innovator-Generic
• Patent- Section 3 (d)• New form- new use- new property- of
known substance• Enhanced efficacy
Novartis case
Copyright, BananaIP, 2016
ExampleMobile technology Start-up
• Patent- section 3 (k)• Computer programme per se• Mobile tech
Ericsson series of cases
Copyright, BananaIP, 2016
ExampleE-commerce start-up
• Trademarks- protection• Counterfeiting - Piracy• Take down
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Example• Zomato -earlier
Foodie Bay-name changed after eBay opposed.
• Nallis issues legal notice to Snapdeal-TM infringement.
• L’oreal obtains interim injunction-Shopclues -counterfeiting.
• Westland sues Flipkart –copyright and IT law violation.
Copyright, BananaIP, 2016
ExampleLicensing –Merchandizing start-up
• Copyright- protection• Licensing –Merchandizing• Counterfeiting-Piracy
Copyright, BananaIP, 2016
Example
Copyright, BananaIP, 2016
Dr. Kalyan’s talk at TEDxWhat Motivates Inventors?
Patents or Passion? 27th February, 2016
https://www.youtube.com/watch?v=w4hsVcFY51Y
Copyright, BananaIP, 2016
Pre-order Dr. Kalyan’s Upcoming Books
When Medicine Clashes with Law!Dr. Krishna, a conscientious and kind-hearted doctor,
is arrested and put on trial for treating naxalites, a banned war group. Many police officers are killed in encounters with naxalites, and the police are looking for payback. They want Dr. Krishna to pay for treating naxalites, to pay for the massacre
of their officers, and to pay for their failure. They mount irrefutable evidence against Dr. Krishna, and the Public Prosecutor has never lost a case.
With the system stacked against him, can Dr. Krishna survive the legal onslaught? Does his ageing lawyer have enough in him to defend a lost cause?
Set in Zala, the hot bed of naxal activity in India, The Oath narrates a gripping, entertaining and intellectually stimulating tale of the clash between Medicine and Law.
Copyright, BananaIP, 2016
Dr. Kalyan Kankanala’s Bookswww.kalyankankanala.com
Copyright, BananaIP, 2016
THANK YOU
How to reach Dr. Kalyan Kankanala:
♦Email: [email protected]♦Phone: +91 80 2686 0414 / 24 / 34
♦Web: www.bananaip.com♦IP News Tracker: www.sinapseblog.com
♦Download Sinapse Blog app: https://play.google.com/store/apps/details?id=sinapse.wordpress.blog&hl=en
♦TEDx talk : www.youtube.com/watch?v=w4hsVcFY51Y
Copyright, BananaIP, 2016
