IOT IS COMING - NOW WHAT? STRATEGIES FOR THE INTERNET OF THINGS

MARTIN SPINDLER | @mjaysMARTIN SPINDLER | @mjays

Everybody knows Moore’s Law

in this room

1.5 GFLOPS

1.5 GFLOPS

2.9 GFLOPS

Some know of Koomey’s Lawin this r

oom

Many know Metcalfe’s Law“Network Effects,” really

Known as the three laws that drive the Internet of Things.

Moore gives us viability Koomey gives us feasibility

Metcalfe gives us an incentive

RIP ;(

Life used to be structured by the Normal Distribution

The core logic of the Internet is the Power Law*

*Also known as Pareto Distribution,

or 80/20 law.

The logic of Venture Capital is even more extreme

“Today I would insist on doing hardware with a service. I’m involved in two new hardware companies, […] both of them rely on services attached to a device. In my opinion, a service attached to a device is the main reason to go into hardware.”

— Christoph Maire, Angel Investor

so, how do we get there?

“Boil your kettle with your smart

phone, anywhere in your home.”

courtesy of fuckyeahinternetfridge.tumblr.com

X10 Powerhouse for C64, 1986 Thanks to @clurr for finding this nugget.

My first job at Uni

“Sure. Let me tell you all about electricity.”

“I have no idea how

much I use…”

Web2.0

Prosumer

User

Generated

Content

“Prosumer?”

Not exactly what the consultants meant…

“The Read-Write Web”— Tim O’Reilly

“The Read-Write Grid”— Tom Raftery

What happens if we think electricity with web principles?

“I have no idea how

much I use…”

We thought this was the Golden Age…

“1 in 5 people don’t know what kWh (kilowatt hour) stands for—some thought it was a make of Japanese car, a type of heavy goods vehicle or even a boy band.”

— E.On UK survey

“Most consumers interact with their [energy] provider an average of just nine minutes per year. These interactions are generally neutral or negative—typically pertaining to billing, credit or supply issues.”

— Daniel Yates, OPower

“By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded.”

The core logic of the Internet is the Power Law*

*Also known as Pareto Distribution,

or 80/20 law.

“How Buildings Learn”— Stewart Brand

“Communications tools don't get socially

interesting until they get technologically boring.”

— Clay Shirky

— Clay Shirky

Anything, really…“Communications tools

don't get socially interesting until they get technologically boring.”

To wrap up…

Be mindful where you put the smarts.

Don’t sell connectivity - sell a product.

Solve a problem from day one.

MARTIN SPINDLER STRATEGY CONSULTANT

hello@martinspindler.net twitter.com/mjays