Medina Health & Leisure

1)Generate Returns c. £1m p.a. Within 3-5 Years

2)Improve the Well-being of the Community and Local Economy

3)Transfer Enterprise Skills & Practises to Develop a More Effective Authority

4)Encourage Co-Investment

5)Change Council Profile to Enterprise Role-Leader

Purpose

PrinciplesAuthority Retains Control

Low Investment Threshold – 'Bootstrapping'

Leverages Hard & Hidden Assets

Dedicated Vehicle and Resourcing

ChallengesSales & Marketing

Leadership Management

Commercial Experience & Skills

Systems & Processes

ResourcesPeopleFundingInfrastructure & Facilities

The Internal Market= Our 'Non-Execs'

Key Influencers

Early Buy-In & Ownership

Strategy Leader . . .?

Steps1) Viability of the enterprise

2) Assets (hard & soft) to be employed

3) Sales & Marketing Plan

4) Venture team – internal : external

5) Timeline

6) Pilot (soft launch)