INVESTOR AWARENESS Building Investor Base Using Digital Marketing and Social Media

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Businesses with strong plans and workable ideas are an important factor when it comes to

attracting investors. While conventional means of marketing and advertisement are still used and prove to be very effective, social media has also entered in the business of marketing for

the purpose of attracting investors to your business.

Building a strong network

For a business venture to be successful it is important for it to be designed on workable ideas which can be explained to the stakeholders and on which all of them agree upon and give

their consent. Another factor that affects the success of a business is proper networking with the people in the related industry. With social media coming in to the picture, networking can

easily be taken care of as you can reach out to more people in a shorter span of time and share your ideas with them. With popularity on social media you are one step ahead in not

only reaching out to investors but a strong social media presence also means that yours is a business that likes to be on top of the game in every respect.

Branding of your business

Social media offers a world of its own to those who are looking forward to expand their

marketing strategies; everyone today is aware of the power of strong and well managed social media presence. With regular posts and a well thought out marketing plan you can expand the

circle of your audience and work on proper branding of your business. You can also link all your social media platforms with each other for a better access to your target audience and

your potential investors. Social media platforms vary in their functions; while you can use some of them for popular branding others are designed for professionals and prove to be great

sources for networking.

Planned campaigning

A number of people today use many social media platforms for personal use and reach out to old acquaintances and build up their social circle; for a business networking or marketing plan

you will be using similar tactics and building up your relations with potential clients and investors. According to the nature of your business you will need to devise a plan to attract

relevant people to your business; failing to utilize the social media platforms will mean that you are missing out on a lot of potential business.

Customer feedback

A number of successful entrepreneurs and businessmen report that they find time to go

through the various social media platforms where their business is active; it helps them to network with useful people in industry and also makes them able to find out the feedback of

their customers regarding their products or services.

Surveys

Before investing their money in a project or business, a number of investors make it a point to consider the potential of that business. A well managed social media page or profile speaks

volume about the business and tells the investors almost everything that they need to know.

In today’s competitive markets, a strong social media presence is a must for every type of business. It will help them to attract not only their customers but also a way to expand their

range of business.