Actualog is the first B2B Social

Product Information Management

platform

• Data Quality

• Product Information Management

• Catalog Management

• Business Data Integration

Actualog Social PIM: unified product catalogues in the cloud

CONTACT ACTUALOG

Kate Koltunova

Founder, CEOkate@actualog.com

+7 (911) 250-22-47

Investment opportunity: $ 2.5M

Co-financing preliminary agreed: 50% RVC Infrafund, VTB Innovation

Project stage: go to market, public beta

Market: B2B, B2G, Global

Company registration: Russia, St. Petersburg

Capital Invested: $ 200K

Business Model: SaaS

Technology: Microsoft Azure Cloud, C#, MVC

Innovation support: Skolkovo

Actualog is a resident of the innovation center “Skolkovo”

Actualog Social PIM is a cloud platform that allows companies around the world to

share information about products, material and technologies. It provides complete,

accurate and relevant information using knowledge and expertise of producers and

manufactures.

We want to make the product data management as easy and enjoyable as a social

networking. Actualog utilize the ideas of social interaction for business and

government users and ease of use is a key success factor.

We are looking for an investor who shares our vision and passion, believes in the

possibility of the project and realistic about the scale and complexity.

Elena Fleming

Founder, BDelena@actualog.com

+7 (911) 711-19-19

PRODUCT DATA INFORMATION MANAGEMENTCHALLENGESPotential growth and market size:

Product Information Management Market is estimated to grow from USD 5.11 Billion in 2016 to USD 15.78 Billion by 2021, at an estimated CAGR of 25.3%.

Companies are faced with a unique challenge of aggregating content from thousands of suppliers using disparate formats and processes into one user-friendly catalogue. Then the challenge of providing customers with rich product information that is current is next.

To be effective in marketing, selling, manufacturing, distributing, and sourcing products requires more consistent and higher quality product information.

80% OF COMPANIES DISSATISFIED WITH THE QUALITY OF INFORMATION AVAILABLE ABOUT THE PRODUCTS THEY PURCHASE, ACTUALOG WAS DESIGNED AS A "SOCIAL NETWORKING" STYLE PLATFORM MEANT TO ADDRESS ISSUES OF PRODUCT INFORMATION QUALITY

Actualog brings together the expertise of industry experts, buyers, and suppliers using international and local product classification and identification standards.

Our community of international experts defines products’ metadata, classifier categories, and their attributes.

Actualog provides a Product Profile capability, which is conceptually similar to a profile in social networks. It ensures a 360-degree view of the product and helps suppliers to create and manage product descriptions, images, components references, documentation, and media at all stages of the product lifecycle.

Actualog combines features of Product Information Management, Catalog Management, and Business Data Integration. Actualog integrates products catalogs worldwide and unifies attributes and product classifications.

Using Actualog, suppliers ensure complete and unified information about their products, and describe product characteristics using category attributes.

Buyers create and share Procurement Programs and Procurement Catalogs and share with potential suppliers.35 Languages

40 Industry

Communities

Library of

AttributesFacet Trees

Units of

measurement

Categories

Products

Product Profile 360°

Documents Images Discussions

Exp

ert

sC

om

panie

s

Sales and

Marketing

Catalogs

Procurement

Catalogs

Exhibition

Catalogs

Support

ACTUALOG WAS DESIGNED AS A PLATFORM TO SHARE INFORMATION ABOUT B2B PRODUCTS

Friends

Business partners, professionals

Consumer goods, FMCG

Cloud CEM

B2B products, materials,

technologies

Actualog strategic objective is to become number one B2B and B2G product catalog available as a web-service.

The entire product lifecycle is supported from its conception, through R&D, design and manufacture, to service and disposal.

Actualog provides the following value to clients:

1. content – product catalogs, product classifications, product attributes, extended product descriptions and additional data: images, documentations, instructions;

2. platform – tools to create product catalogs, product classification and share it with business partners, web-services to search product catalogs, analytics tools, integration tools to import and export catalogs, classifications and other PIM-related information, prepare web and printed catalogs, define and control product management process;

3. expert network – experts in particular product and service categories creating classifications, product description frameworks.

Legal Entities

Companies’ Procurement Catalogues

Business, Regional or

Product Purchasing Groups

Global Procurement Catalogues

Procurement centralization

Product comparison

Global Product Information

Management

Data quality improvement

Master Data Management

Integration to company

infrastructure

Procurement program for

Suppliers

Qualified basis for purchasing

decisions

Cloud / Web / Crowdsourcing

WELL-DESIGNED SOURCING INITIATIVES CAN GENERATE SUBSTANTIAL

SAVINGS — UP TO 15 TO 20 % OF A COMPANY’S PURCHASING COSTS*

Suppliers(Producers, Distributors,

Service Providers)

Product catalogues and product

information from suppliers

* Source: The Boston Consulting Group

ACTUALOG WAS DESIGNED TO HANDLE MILLIONS OF USER REQUESTS

Actualog Social PIM Helps Companies to Manage and Share Product Information Using Secure, Scalable Ease of Microsoft Azure

Actualog is designed

for organizations

working on the

global market.

Our platform allows

to manage company

profile, categories,

attributes and

product information

at 35 languages.

Actualog helps companies

to share information

about products, materials

and technologies focusing

on complex technical

products using the ideas

of social interaction.

Our mission is to allow

business worldwide

regardless their size

benefit from the best

practices in product

information management.

LOOKING FOR INVESTMENTS

May, 2013, seed $200K

go live with alpha-version,

first clients

Required financing to go live 2017/2018 (we are here)

Market expansion

INVESTMENT OPPORTUNITY

Year 1 2 3 4 …. 6-10

Phase Start-up Early growth Growth Exit

Revenues ($m) 0-0.1 1 10 50 100-250

Number of paying clients (companies) at the

end of period 0-10 1000 5 000 20 000 50 000

Number of free users (companies) 100-1000 10 000 50 000 500 000 2 000 000

Investment phase Angel A-round B-round

Investment ($m) 0,2 2,5 25

Post-money valuation ($m) 1 10-20 50-100 >500

Goal: Launch Actualog on the US, European and Russian markets in the Energy, Telecom, and Medical segments.

VALUE

PROPOSITION

CUSTOMER

RELATIONSHIP

TARGET

CUSTOMER

DISTRIBUTION

CHANNEL

CORE

CAPABILITIES

REVENUE

STREAMS

Product catalog with

• Updated international

and industry

classifications/

standards,

• comprehensive product

attributes developed by

producers, distributors,

experts.

Catalog can be used by

procurement, sales,

inventory.

Direct marketing, mail,

conferences,

associations, media,

internet, partners

network

Long-term partnership,

once start and never-

ending. Annual

subscription.

• Marketing – 40%,

• Content – 20%

• Programming – 20%

• Operations – 15%

• Hosting – 5%,

Venture financing – 3 years

______________

Subscription – 80%

Advertising – 10%

Consulting, extra services 10%

Government

organizations,

Corporations, SMB

(except retail)

ACTUALOG target all

industries and segments

focusing on B2B.

INFRASTRUCTURECUSTOMER

OFFER

FINANCE

VALUE

PROPOSITION

COST

STRUCTURE

CUSTOMER

RELATIONSHIP

TARGET

CUSTOMER

VALUE

CONFIGURATION

Product catalog with

• Updated international

and industry

classifications/

standards,

• comprehensive product

attributes developed by

producers, distributors,

experts.

Catalog can be used by

procurement, sales,

inventory.

• Organizations,

companies, experts

developing

classifications;

• IT vendors;

• IT integrators

Direct marketing, mail,

conferences,

associations, media,

internet, partners

network

• Web-portal

• Multilingual

• SOA for integration

• Role-based access

and security

Long-term partnership,

once start and never-

ending. Annual

subscription.

Government

organizations,

Corporations, SMB

(except retail)

ACTUALOG target all

industries and segments

focusing on B2B.

• Create partners

network – experts in

classifications and

catalogs

• Expertise in catalogs,

classifications,

ontologies

• Expertise in

integration with ERP,

CRM, MDM and e-

commerce systems

• Web Application

development

following clients'’

needs

CUSTOMEROFFERPARTNER

NETWORK

DISTRIBUTION

CHANNEL

BUSINESS MODEL: PARTNERSHIP IS ESSENTIAL