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melissa-juliette-bernard
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This is a sales training aid that I created while working at Deluxe to foster the importance of selling in packages. It is easy to read and understand with queues to listen for during the selling process and offers suggestions on how to effectively sell to a customer.
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Intropak with Business Cards Sell Sheet
Benefits•Saves time and money – Starting as low as $.04, no trips to the local printer, and not spending time printing them yourself. Also a low cost for advertisement.•Generating new and repeat business – The customer always has your name and number with them.
Now this comes with….
This!!!!
Don’t Stop There!! *Would it be helpful to have stationary to match?
Cues to Listen For•New Customer•Moving•New Logo•New Account•New Location
Sell them the way you always do…•Stress the savings!•Tell them they will get everything they need to get started in one phone call!•Mention that it’s like getting a stamp for free…..•How every you do it, keep it up!
Give them Options
Examples:•New Business – Since you are just starting out, the intropak will be a great fit and get you everything you need to get started. I’m assuming you’ll want the intropak with business cards right?• Address Change – Since you’ve recently moved do you want the intopak that comes with business cards?*Tip- Try to offer the intopak with Business Cards first, then mention the regular one.