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Vortrag von Chuente Noufena, facebookbiz.de (Business Developement Xihit Solutions), auf der ITB Berlin Social Media Lounge 2010
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Introduction to Facebook Marketing in Tourism
NEWSFEED
Facebook Seite Anwendung
one-to-one Post in den Stream:Wird vom Nutzer ausgelöst
one-to-many Post in den Stream:Erreicht alle Fans im Stream
E-Mail:(nur soweit Nutzer genehmigt)
Aktualisierung:Erreicht alle Fans in der Inbox
Inbox
COMMUNICATION CHANNELS
FANPAGES
APPLICATIONS IN A CANVAS
FACEBOOK APPS
How to create viral effects?
Only apps can !
FACEBOOK APPS
APPLICATIONS IN TABS
FACEBOOK APPS
Send one user to facebook ...
FACEBOOK CONNECT
8
… and get 3 users back
FACEBOOK SELF-SERVICE ADS
Poll
Event (RSVP)
Video
Virtual Gifts
FACEBOOK HOME ENGAGEMENT ADS
BEST PRACTICE
AIDA
BEST PRACTICE
BEST PRACTICEEASYJET
The Tab „Holiday Planner“ to the Canvas Page of the app
SOUTHWEST AIRLINES
BEST PRACTICE
The Tab „More Luv“ with:
- Poll
- Comment box
- Virtual Gifts (Postcards)
Easy Solutions
Easy Solutions
THANK YOU
http://www.facebook.com/fbbiz
http://www.facebook.com/xihitDE