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Introduction to CCO Global - Global Customer Experience & Strategy

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Introduction to CCO Global - Global Customer Experience & Strategy with a Digital Focus

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Page 1: Introduction to CCO Global - Global Customer Experience & Strategy
Page 2: Introduction to CCO Global - Global Customer Experience & Strategy

© 2014 CCO GLOBAL LTD. All Rights Reserved

targeting

Page 3: Introduction to CCO Global - Global Customer Experience & Strategy

create & keep“

” © 2014 CCO GLOBAL LTD. All Rights Reserved

Page 4: Introduction to CCO Global - Global Customer Experience & Strategy

© 2014 CCO GLOBAL LTD. All Rights Reserved

negative 46.3%

positive 22.5%

Page 5: Introduction to CCO Global - Global Customer Experience & Strategy

© 2014 CCO GLOBAL LTD. All Rights Reserved

“a necessary evil”

Page 6: Introduction to CCO Global - Global Customer Experience & Strategy

© 2014 CCO GLOBAL LTD. All Rights Reserved

Page 7: Introduction to CCO Global - Global Customer Experience & Strategy

© 2014 CCO GLOBAL LTD. All Rights Reserved

TRUE GLOBAL CAPABILITY: DEEP EXPERIENCE IN DIGITAL: TURNKEY RESULTS:

TRU

LY T

ENET

S

Having worked in 65+ markets around the world with over 40+ global brands, we can offer a level of experience & acumen not seen within the typical consulting company or agency.

Our founder has been involved in working with numerous multinationals on global digital strategic projects since 1991 (including mobile, eCRM, social media, data, web, etc.)

The use of an experienced multi-disciplined team that can produce both impactful insights and a structured road map to comprehensive solutions in a short period of time -- all while meeting the needs & stated long-term project goals with a straightforward one-stop resolution.

W

HY

THIS

IS

IMP

OR

TAN

T? Existing global consulting firms still

attempt to “sell knowledge” to their clients - and limit themselves to developing repetitive versions of ineffective local strategies with unproven personnel, where we believe that decades of hands-on experience & wisdom combined with understanding of the global scope of business fit the true needs of our clients.

The vast majority of the flow of information to & from customers is currently controlled through the digital channels (big data, social media, email, eCRM, loyalty, sales, etc.) - and to understand & interact with your customers, you will need to fully comprehend, plan & effectively execute in these areas.

Companies don’t have the time or the budget to pay for consultants to learn on the job while they should be working on solving the problems. Our skilled experts can both identify & start on the path to providing trouble-free one-stop solutions to the problems from day one.

Page 8: Introduction to CCO Global - Global Customer Experience & Strategy

© 2014 CCO GLOBAL LTD. All Rights Reserved

40+% 15%

ROI

$12 million

$86 Billion USD

Page 9: Introduction to CCO Global - Global Customer Experience & Strategy

© 2014 CCO GLOBAL LTD. All Rights Reserved

“customer-centric”

Page 10: Introduction to CCO Global - Global Customer Experience & Strategy

© 2014 CCO GLOBAL LTD. All Rights Reserved

Page 11: Introduction to CCO Global - Global Customer Experience & Strategy

© 2014 CCO GLOBAL LTD. All Rights Reserved

“CCO Global Truly Tenets”

Page 12: Introduction to CCO Global - Global Customer Experience & Strategy

© 2014 CCO GLOBAL LTD. All Rights Reserved

Page 13: Introduction to CCO Global - Global Customer Experience & Strategy

best business for the

is

© 2014 CCO GLOBAL LTD. All Rights Reserved

Page 14: Introduction to CCO Global - Global Customer Experience & Strategy

© 2014 CCO GLOBAL LTD. All Rights Reserved

Improved sales Reduced operating & marketing costs

Superior customer acquisition, retention & satisfaction

Targeted new product development “Feel Good” PR opportunities

Page 15: Introduction to CCO Global - Global Customer Experience & Strategy

© 2014 CCO GLOBAL LTD. All Rights Reserved

Page 16: Introduction to CCO Global - Global Customer Experience & Strategy

© 2014 CCO GLOBAL LTD. All Rights Reserved