Intr ducing

as seen in

Arjan Haring, Cofounder PersuasionAPI, 4th of October

The New Brave World of Persuasion Profiling

“new work by Maurits Kapteinand Dean Eckles, doctoral students in communications at Stanford University” shows

“Retailers could not only personalize which products are shown, they could personalize the way they’re pitched, too.”

All websites run better* with PersuasionAPI

Persuasive websites deliver better resultsPeople respond better to a persuasive sales pitch

Adaptive persuasive websites deliver even better resultsEveryone responds to a different sales pitch

* Our recent data on pilot websites indicates at least 16% better

Persuasion is the new usability

Adapted from:

Our recent data on pilot websites indicates at least 16% better

Adaptive persuasive websites continuously outperform their non-adaptive counterparts

Social Proof Scarcity

Commitment & Consistency Authority

I haLiking Reciprocity

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product

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Cialdini’s 6 Persuasion Principles

Persuasion Pr filingCustomer

XYZ on You

r Websit

e

Learning Algorithm Suggestion EngineAuthority 1 ... ... 6Social Proof 1 1 ... Customer XYZ ... 23Scarcity 1 ... ... 9… ... ... ...

HT @foverbeek

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Real time Persuasion

Taxonomy

Scarcity

Social proof

Authority

…

Persuasive Design

Persuasion Profiling

Source: @haijeson

Combination of Persuasion Principles lowers Persuasion Power

Individuals are different in their responses to persuasion strategies

After: Optimized sales pitch stays with individual at different stages of the funnel

Individual XYZ is a sucker for Expert Opinions (Authority)

Our planning

February2011

September2011

January2012

Development & partner testing Beta cycle Launch

Questions?

@persuasionAPI@arjanharing