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ANTHONY JULIANO | NOVEMBER 27, 2012
3 REASONS WHY
IS CHANGING
May 19, 2011
http://www.flickr.com/photos/stevegarfield/5857181644
LINKEDIN GROWTH
0
20
40
60
80
100
120
140
160
180
200
2006 2007 2008 2009 2010 2011 2012
2 PEOPLE JOIN
EVERY SECOND
IS THE 26TH LARGEST
WEBSITE IN THE WORLD
WHAT ARE THE MAJOR
CHANGES TO
?
PROFILES NOTIFICATIONS FOLLOWS
ENDORSEMENTS COMPANY
PAGES
HOME PAGE
DESIGN
http://www.flickr.com/photos/krissen/6340984211/sizes/l/in/photostream/
ENDORSEMENTS ARE
EASIER
RECOMMENDATIONS ARE
MORE SUBSTANTIVE
ENDORSEMENTS ARE
TELLING
RECOMMENDATIONS ARE
SHOWING
ENDORSEMENTS ARE (USUALLY)
UNSOLICITED
RECOMMENDATIONS
(USUALLY) MUST BE
SOLICITED
BY PAMMKTGNUT ON SOMEECARDS
YOU
LARGER PROFILE
PHOTO
OVERVIEW OF
PROFESSIONAL &
ACADEMIC
BACKGROUND
YOUR LATEST
ACTIVITY
MORE PROMINENT/
CONSPICUOUS
MAKES YOUR
PROFILE MORE
DYNAMIC, CURRENT
YOUR
BACKGROUND
MORE VISUALLY
APPEALING
LOGOS WITH
COMPANY
AFFILIATIONS
YOUR
CONNECTIONS
VISUALLY
REPRESENTED
INSIGHTS
“PEOPLE YOU MAY
KNOW” NOW BUILT
INTO PROFILE
NEW WAY OF
MEASURING
“PROFILE
COMPLETENESS”
A VISUAL
REPRESENTATION
OF YOUR NETWORK
BY COMPANY,
SCHOOL,
LOCATION, &
INDUSTRY
ACTIVITY ON
ORIGINATING
FROM MOBILE 2011 – 10% 2012 – 23%
PROFILES NOTIFICATIONS FOLLOWS
ENDORSEMENTS COMPANY
PAGES
HOME PAGE
DESIGN
3 THINGS ABOUT
THAT ARE NOT
CHANGING
LEAD GENERATION
0
0.5
1
1.5
2
2.5
3
TWITTER FACEBOOK LINKEDIN
VISIT-TO-LEAD RATIO VISIT-TO-CONVERSION RATE
SOURCE: HUBSPOT
2 OPPORTUNITIES TO
LEARN MORE ABOUT
LINKEDIN 101: THE FUNDAMENTALS
JAN 8, 6 – 8 P.M.
INDIANA DATA CENTER
How to use LinkedIn to enhance the relationships
most likely to benefit you and your business—
and how to use LinkedIn well beyond just making connections
and updating your profile.
COST: $45 PER PERSON
LINKEDIN 102:
ADVANCED TIPS & STRATEGIES
JAN. 22, 6 – 8 P.M.
LOCATION: INDIANA DATA CENTER
How to use LinkedIn productively, efficiently, and with a
clear focus on results. You will receive an outline for putting
together a LinkedIn strategy that will guide you as you
apply the lessons from this session.
COST: $45 PER PERSON
30. & 36. FLICKR/THUMBS UP!/KRISSEN
37 SOMEECARDS/PAMMKTGNUT
48. & 63. FLICKR/ONE ON ONE WITH JEFF WEINER/THE DEMO CONFERENCE
60. FLICKR/DAY 16 – THE TIE THAT BINDS/MENAGE A MOI
62. FLICKR/WATCH REFLECTIONS/~BOB~WEST~
64. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE
65. FLICKR/REID HOFFMAN/JOI
