Introducing start mybusiness123 2011 09 05

Introducing

© Prof. János Vecsenyi 2011.

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A number of wannapreneurs would like to get seed money from our venture capital firm, but they do not know exactly for what and

why. I would like to offer them some help to think their business idea through and come to us with

a well defined and tested concept.

I am already running my small business. It would be great to know why it is not successful enough. I want to find the key

to success.

Being a consultant, I am regularly approached by a number of new

entrepreneurs needing my help to get their basic questions answered. I

would appreciate a professional toolkit to make my job easier.

I have a seemingly great business idea, but I am not sure about it. I would like to check it out before I launch my new venture.

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I am János Vecsenyi, professor of the Entrepreneurship of Small Business Development Center at Corvinus University, Budapest.

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• Founded my first consulting firm in 1995, worked for GE for 15 years, consulted start-ups, small and big companies

• Harvard alumni from the Entrepreneurship teaching program

• Lectured at Tulsa Univerity (USA), INSEAD (France), University of Economics and Technical University (Budapest)

• Recently published ‘Starting and Managing New Ventures’

• Launched VJV Consulting to develop and distribute StartMyBusiness

A team of entrepreneurs, venture capitalists, other professionals and I spent much time to develop the StartMyBusiness123 program to facilitate the successful start of new businesses for future entrepreneurs.

Starting a new venture

• Exciting adventure• Conscious preparation

• Making a dream come true• Getting to know the business world

• A journey to independence• Business, profession, management

© Prof. János Vecsenyi 2011. 4

The big fit

Mark

et need

Prod

uct /

se

vice

Customer

Seller© Prof. János Vecsenyi 2011. 5


Business model

INCOME?

Buyer Advertizer

ProviderTenant



Operation and management

© Prof. János Vecsenyi 2011. 7© Prof. János Vecsenyi 2011. 7


You

Your team Your network



1)Define 2)Test 3)Act

Define what business you want to start or run.

Test viability and

develop

your business.

3 steps

Act to solve strategic issues and decide on starting.



Who will be your customers, what are their needs and why?

What product/service do you want to sell at what price?

Where will your income come from directly or indirectly?

How will your business operate? How much money will your

business make? How much money do you need to

launch your business? Who will be your partners?

BUSINESS CONCEPT

Foundation for start-up

Based on your great idea you

need to define a business concept

to succeed.

The business concept will define what kind of you

want to start.

1) Define

10© Prof. János Vecsenyi 2011.

The need

The value proposition

The business model

The operational model

The financials and investment needs

The entrepreneur and the team


1) Define

Test against five criteria:Marketability shows whether your product/service can generate real paying customers.Competitiveness tells you how strong your position is among your competitors based on your special offer.Feasibility will focus on the operation of your business; whether the business can deliver on its promise.Profitability tests whether the business can really generate profit.Personal fitness reflects on your willingness and capabilities, which are prerequisites for a successful start-up.

2) Test


Do you want to know how viable your business is?

Developing the business based on viability testing

2) Test


3) Act

Identifying strategic issues and solutions

Creating action plan to solve strategic issues

Decision on starting and execution



What When Who

Strategic issues and action plan for starting

Viable Business Concept

Start-up Action

Plan

Elevator Pitch

OUTPUT

DECISION starting, postponing or

stopping the venture

3) Act

The framework

SUCCESS FACTORSSUCCESS FACTORS

RISK FACTORS

RISK FACTORS

STRENGTHENING STRENGTHS

STRENGTHENING STRENGTHS

MANAGING RISKS

MANAGING RISKS

BUSINESS CONCEPT

What When Who

Strategic issues and action plan for starting

DECISION starting, postponing or

stopping the venture


Built-in support

Calculation engine

Examples, best practices

Pro tips for risk management

.


From the idea to the launch

Concise

BUSINESS PLAN

For

Start-Ups

18© Prof. János Vecsenyi 2011.

Viable Business Concept

Elevator Pitch

Start-up Action

PlanExecution

What else can we tell you about StartMyBusiness123?

If you’d like to learn more, drop us an e-mail: [email protected]

Many of the questions we’ve received are answered on our

FAQ page.


mailto:[email protected]

A smart journey

to a start!
