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Introducing Doc Holiday’s Social Media Cure-All Tonic
Jeffrey L. Cohen, Manager, Content Marketing
Salesforce Marketing Cloud
@jeffreylcohen
$1.3trillion
Source: McKinsey Global Institute
Social Mediaand US Adults
16% of Online Adults
Source: Pew Internet and American Life Project
20% of Online Adults
Source: Pew Internet and American Life Project
66% of Online Adults
Source: Pew Internet and American Life Project
Social Mediaand Fortune 500
28% of Fortune 500 Co’sBlog
Source: UMass Dartmouth
66% of Fortune 500 Co’s HaveFacebookPages
Source: UMass Dartmouth
73% of Fortune 500 Co’sTweet
Source: UMass Dartmouth
Audienceon BlogsandForums
Why PeopleFollow Brands
59% Likeor FollowBrand: Shop or Purchase Product
Source: Perfomics
45% Likeor FollowBrand: Insider InfoOr Discounts
Source: Perfomics
38% Likeor FollowBrand: First to Know
Source: Perfomics
50 Million Fans On Facebook
Facebook is a leading indicator of sales. But it could take 2 years to develop the metrics to prove it.- Joe Tripodi, CMO Coca-Cola
Source: Warc
Measurementis Hard
57% of Companiesmeasure nodeeper thanengagement
Source: eMarketer
12% of companiescan track social mediato revenue
Source: eMarketer
Hubspotgenerates45,000 leadsper month
Source: Quora
What Do CMOs Think?
71% of CMOsare unpreparedfor explosionof Data
Source: IBM Global CMO Study
68% of CMOsare unpreparedfor SocialMedia
Source: IBM Global CMO Study
63% of CMOs viewROI as measureof success
Source: IBM Global CMO Study
58% of CMOs viewCustomerExperience as measureof success
Source: IBM Global CMO Study
We have stayed true to our company’s roots of really “listening” to our customers.- Karen Qunitos, CMO Dell
Source: Forbes
What Can You Do?
Focus on Business Objectives
Focus on Business Objectives
• Generate Revenue
Focus on Business Objectives
• Customer Satisfaction
Focus on Business Objectives
• Customer Service
Focus on Business Objectives
• Product Development
Focus on Business Objectives
• Brand Awareness
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Thank You
Jeffrey L. Cohen, Manager, Content Marketing
Salesforce Marketing Cloud
@jeffreylcohen
