ANYWHERE:How Global Connectivity

Is Revolutionizing the Way We Do Business

Emily Nagle GreenPresident & CEO, Yankee Group

Author, ANYWHERE

Agenda

ANYWHERE: The revolution

How it’s progressing around the world

Who and what it’s changing

How it creates new opportunities for all businesses

Q & A

Guest speakers

Paul SaganPresident & CEO, Akamai Technologies

Glenn LuriePresident, Emerging Devices, AT&T

Nigel WallerFounder & CEO, Movirtu, Ltd.

Sriram ViswanathanVP, Architecture Group, Intel

Walter McCormickPresident & CEO, U.S. Telecom Association

What is Anywhere?

How the emergence of ubiquitous connectivity will connect all the

world’s people and all the things we care about

Changing the meaning of location forever

The Anywhere Network is the cause

The Anywhere Network® is Yankee Group’s vision of a seamless, intelligent,

ubiquitous and abundant network.

It will provide rich connections for everyone to everything from anywhere.

Anywhere’s impact will be massive

Internet Anywhere

Locations

What’s affected

Economic value

Plazas, subways, jungles

5+ billion people1 trillion things

$ trillions$ billions

1 billion people

Work, home, school

The largest tech revolution of our lifetime

My message today

Global connectivity will revolutionize the way we do business

Discussion: Broadband’s advance

The question used to be, do we all really need

broadband?

The Anywhere question: Can we all get enough

broadband to support what we know we can do today?

Paul SaganPresident & CEO,

Akamai Technologies

Glenn LuriePresident, Emerging Devices, AT&T

Nigel WallerFounder & CEO, Movirtu, Ltd.

Sriram ViswanathanVP, Architecture Group, Intel

Walter McCormickPresident & CEO,

U.S. Telecom Association

How will Anywhere unfold?

• Availability of broadband is the key determinant of the Anywhere transformation

• We group regions with similar penetrations into three different stages

• The Anywhere Tipping Point occurs when a region reaches one broadband line per person

• Change happens at every stage

The Anywhere Index

How Anywhere will advance

How Anywhere will advance

Discussion: Anywhere in emerging markets

Despite substantial challenges, the Anywhere

Network is connecting millions of new people in

emerging markets.

What are some of the innovations making that

happen?

And consequences?

Paul SaganPresident & CEO,

Akamai Technologies

Glenn LuriePresident, Emerging Devices, AT&T

Nigel WallerFounder & CEO, Movirtu, Ltd.

Sriram ViswanathanVP, Architecture Group, Intel

Walter McCormickPresident & CEO,

U.S. Telecom Association

• Stale, second-hand and siloed market data

• Demanding work schedule

• Chained to his desk

• No efficient way to buy groceries wholesale

• Clients without rupees• At the mercy of petty

thieves

• Has tuberculosis• Takes what she’s

offered for beans• No access to a

bank

Fatuma: Kenya Habib: Mumbai, India Allen: Chicago, U.S.

How will Anywhere change us?

Impact of Anywhere by 2020

• Uses integrated and visual displays with follow-me ability

• Derives trading insights from real-time information at the source

• Able to be a freelance knowledge worker vs. a captive employee

• Maintains order and inventory via a grocer-sponsored netbook

• Earns points from mobile couponing and banking

• Helps family increase literacy

• Gets health care• Gets a better return

on beans• Able to build assets

Fatuma: Kenya Habib: Mumbai, India Allen: Chicago, U.S.

Paul SaganPresident & CEO,

Akamai Technologies

Glenn LuriePresident, Emerging Devices, AT&T

Nigel WallerFounder & CEO, Movirtu, Ltd.

Sriram ViswanathanVP, Architecture Group, Intel

Walter McCormickPresident & CEO,

U.S. Telecom Association

Discussion: Anywhere things

Global connectivity includes not just

people but things.

What are some connected device opportunities in

2010-2012?

Putting Anywhere to work: where?

Reaching new customers;increasing lifetime value

Putting Anywhere to work: where?

Reaching new customers;increasing lifetime value

More efficient paths to obtain customers; lower costs to service them

Putting Anywhere to work: where?

Reaching new customers;increasing lifetime value

More efficient paths to obtain customers; lower costs to service them

Collapsing costs from time and distance in creating products and services

Putting Anywhere to work: where?

Reaching new customers;increasing lifetime value

More efficient paths to obtain customers; lower costs to service them

Collapsing costs from time and distance in creating products and services

Reducing proprietary IT infrastructure and its support; lowering capital consumption

Discussion: Near-term opportunities

In 2010, where do you see real opportunities for

businesses to better leverage the advance of

the global network – ones that would

increase revenue or contain costs?

Paul SaganPresident & CEO,

Akamai Technologies

Glenn LuriePresident, Emerging Devices, AT&T

Nigel WallerFounder & CEO, Movirtu, Ltd.

Sriram ViswanathanVP, Architecture Group, Intel

Walter McCormickPresident & CEO,

U.S. Telecom Association

My message today

—and the price of your inaction could be very high

Global connectivity will revolutionize the way we do business—

Your comments and questions

Guest speakers

Paul SaganPresident & CEO,

Akamai Technologies

Glenn LuriePresident, Emerging Devices, AT&T

Nigel WallerFounder & CEO, Movirtu, Ltd.

Sriram ViswanathanVP, Architecture Group, Intel

Walter McCormickPresident & CEO,

U.S. Telecom Association

• Download a free copy of chapter 9 at anywhere.yankeegroup.com

• Available now at major book retailers

Final thoughts… what YOU should do

1. Determine the urgency of your move to Anywhere

2. Audit your business for the best Anywhere opportunities

3. Become an Anywhere evangelist