INTRODUCE TO BUSINESS ASSIGNMENT

GROUP 3

MEMBERS:Amytha

FPHasna Afra

NafisaIlman Majid

Daniel Markov

Dimas Razzaq

Kenny Cristian

BACKGROUND OF COMPANY: History: Established on March 6, 2003 by George Quek. It has many outlets in Indonesia managed by Johnny Andrean.

Outlets in Indonesia: Magelang, Bekasi, Jakarta, Bandung, Surabaya, Bali, Makassar, Manado, Pekanbaru, Yogyakarta, Solo, Palembang, Bandar Lampung, Batam, Samarinda, Balikpapan, Cirebon, Medan and Ambon.

Making products: Soft Bread, Dry Cake, Danish, Toast, Cookies, Cake, Euro Bread, French Bread

George Quek

Johnny Andrean

BACKGROUND OF COMPANY: Company Mission: Leading a new lifestyle culture with new, innovative changes and creative differentiation to craft product with passion and vibrancy.

Vision: Establish BreadTalk as the foremost international, trend-setting lifestyle bakery brand

Awards:Aug 2002 BreadTalk won the first Promising Brand Award (SPBA) given by ASME. The bread boutique celebrated this award with its customers with a one day 50% discount sale on all its bread items on Thursday 29 August 2002.BreadTalk also earned a mention in Prime Minister Goh Chok Tong's National Day rally speech in August 2002.

STRENGTH AND WEAKNESSStrength Weakness

• Strong branding with creative differentiation• Product innovation• Strong partnership network in Asia• Experienced management team• Self service• Open kitchen• Fresh daily product

• Operates a number of brands under one umbrella but the brand unification is not clearly visible.

• A lot of big retail brands like Starbucks, Cheesefactory, still missing in its portfolio.

• Incidents like SARS in and the global economic crisis in the last few years could seriously affect the business.

• Low Barriers to entry the segment.

OPPORTUNITIES AND THREAT

Opportunities Threat

1. Operations restricted to Asia and Middle East. Increasing its operations into other countries.2. Capturing market share in new areas with developed market.3. Diversification into other retail brands in Garments, Fashion, footwear, etc.

1. Strong competition from other players like J.CO, Breadlife, Dunkin Donuts. 2. Operations dependent on regulations and policies of different economies while operating in foreign countries.3.  The entry of new competitors into the same F&B segments or into the immediate areas around the group’s retail outlets may affect its earnings.

BUSINESS OPTIONS: BreadTalk has also been investing in product development to introduce healthier choices to our customers.

Endorsed by the Health Promotion Board, some of these products that are well received by our customers include, the Chia Seed Toast and Pumpkin Toast which have no transfat and are low in cholesterol, as well as the Soya Toast which is transfat-free.

WHY CHOOSE BUSINESS OPTIONS:

This decision not only will attract new costumers that love food with low cholesterol but also will show that BreadTalk is concern about the healthy of their costumers.

THANK YOU FOR LISTENING,HAVE A NICE DAY!

Referenceshttp://www.mbaskool.com/brandguide/food-and-beverages/9262-breadtalk.html